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Brand competitiveness evaluation standard of restaurants
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SB/T 10567-2010
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Basic data | Standard ID | SB/T 10567-2010 (SB/T10567-2010) | | Description (Translated English) | Brand competitiveness evaluation standard of restaurants | | Sector / Industry | Domestic Trade Industry Standard (Recommended) | | Classification of Chinese Standard | A10 | | Classification of International Standard | 03.100.20 | | Word Count Estimation | 8,840 | | Date of Issue | 2010-10-09 | | Date of Implementation | 2011-06-01 | | Regulation (derived from) | ?Ministry of Commerce Announcement 2010 No.67 | | Issuing agency(ies) | Ministry of Commerce of the People's Republic of China | | Summary | This standard specifies the evaluation of content catering business brand competitiveness, indicators and assessment methods. This standard applies to a variety of formats social catering enterprises, integrated enterprise independent hotels and other accommodation catering business. | SB/T 10567-2010: Brand competitiveness evaluation standard of restaurants---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Brand competitiveness evaluation standard of restaurants
ICS 03.100.20
A10
Record number. 30412-2011
People's Republic of China domestic trade industry standard
Catering enterprise brand competitiveness evaluation standard
Released on.2010-10-09
2011-06-01 implementation
Published by the Ministry of Commerce
Content
Foreword I
Introduction II
1 Scope 1
2 Terms and Definitions 1
3 Evaluation content 1
4 Evaluation method and evaluation level 2
Foreword
This standard was drafted in accordance with the rules given in GB/T 1.1-2009.
This standard was proposed by the Ministry of Commerce of the People's Republic
This standard is under the jurisdiction of the National Food Service Standardization Technical Committee.
This standard was drafted by the China Hotel Association.
The main drafters of this standard. Han Ming, Chen Xinhua, Zhang Minghou, Ge Guitang, Song Xiaoxi, Pan Yafang.
Introduction
In order to promote the healthy development of the catering industry, we will cultivate a large number of competitive catering enterprise brands and comprehensively enhance the overall catering enterprise in China.
Quality, specially formulated this standard. The development of this standard draws on the research of the research institutes such as the Swiss Institute of Management (IMD) in the field of brand competitiveness.
The results, combined with the development characteristics of the Chinese catering industry, are designed to provide management departments and relevant parties with an assessment of the brand competitiveness of catering enterprises.
Scientific guidance. This standard can also provide a reference for the ability assessment of the entrusted party and the management team for the entrusted management mode of the catering enterprise.
Catering enterprise brand competitiveness evaluation standard
1 Scope
This standard specifies the evaluation content, indicators and evaluation methods for the brand competitiveness of catering enterprises.
This standard is applicable to independent catering enterprises in comprehensive accommodation enterprises such as social catering enterprises and hotels in various formats.
2 Terms and definitions
The following terms and definitions apply to this document.
2.1
Catering company restaurants
Provide food (including beverages), consumer sites and facilities to consumers through instant processing, commercial sales and service labor
entity.
2.2
Brand competitiveness
The long-term and continuous improvement of brand companies ensures their comprehensive ability to have a sustainable competitive advantage in the competition.
3 Evaluation content
3.1 Basic requirements
3.1.1 The company has independent legal personality, fixed office location and management team.
3.1.2 The company complies with national laws and regulations and industry norms, and has not experienced any litigation caused by enterprise reasons in the past three years.
3.1.3 The company has a sound management system that is implemented and maintained.
3.1.4 The enterprise has an optimized organizational structure to ensure the effective operation of the enterprise.
3.2 Special requirements
3.2.1 Scale expansion capability
The company has a stable and long-term capacity expansion capability, and has a corresponding data index record of scale expansion and market share increase.
Indicator. Annual growth rate of turnover
Annual growth rate of net assets
Annual growth rate of sub-regional number of seats or annual growth rate of sub-regional business area
Annual growth rate of employees
3.2.2 Profitability
The company has reasonable and stable profitability and has its corresponding data indicator records.
Indicator. per capita profit rate and annual growth rate
Profit margin per square meter of business area or profit margin and annual growth rate per meal
Net assets profit rate and annual growth rate
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