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GB/T 39070-2020: Brand valuation--Daily chemical articles industry
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| Standard ID | Contents [version] | USD | STEP2 | [PDF] delivered in | Standard Title (Description) | Status | PDF |
| GB/T 39070-2020 | English | 189 |
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Brand valuation--Daily chemical articles industry
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GB/T 39070-2020
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Basic data | Standard ID | GB/T 39070-2020 (GB/T39070-2020) | | Description (Translated English) | Brand valuation--Daily chemical articles industry | | Sector / Industry | National Standard (Recommended) | | Classification of Chinese Standard | A00 | | Classification of International Standard | 03.140 | | Word Count Estimation | 10,150 | | Date of Issue | 2020-07-21 | | Date of Implementation | 2021-02-01 | | Issuing agency(ies) | State Administration for Market Regulation, China National Standardization Administration | GB/T 39070-2020: Brand valuation--Daily chemical articles industry---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Brand valuation--Daily chemical articles industry
ICS 03.140
A00
National Standards of People's Republic of China
Brand Value Evaluation Daily Chemical Industry
2020-07-21 released
2021-02-01 implementation
State Administration for Market Regulation
Issued by the National Standardization Management Committee
Table of contents
Foreword Ⅰ
1 Scope 1
2 Normative references 1
3 Terms and definitions 1
4 Brand value evaluation method 1
5 Brand Strength Index System 3
6 Brand value estimation process 4
Appendix A (informative appendix) Brand strength evaluation indicators and evaluation instructions 5
Foreword
This standard was drafted in accordance with the rules given in GB/T 1.1-2009.
This standard was proposed and managed by the National Brand Evaluation Standardization Technical Committee (SAC/TC532).
Drafting organizations of this standard. Shanghai Institute of Quality and Standardization, China Brand Building Promotion Association, China National Institute of Standardization, Shenzhen Standard
Quasi-Technology Research Institute, Shanghai Daily Chemicals Association, Shanghai Qingpu District Quality Association, Fujian Pien Tze Huang Cosmetics Co., Ltd.
The main drafters of this standard. Dai Yuxin, Jia Jia, Lu Anran, Xu Lei, Yuan Meng, Kang Jian, Wu Fang, Duan Qi, Li Cun, Huo Zhejun, Wang Ran, Wang Qianqian,
Yang Zhihua, Jia Yanli, Jin Jian, Yang Xinyu, Chen Zhenming.
Brand Value Evaluation Daily Chemical Industry
1 Scope
This standard specifies the evaluation methods for the brand value evaluation of the daily chemical industry, the index system of brand strength coefficient, and the process of brand value calculation
And other content related requirements.
This standard is applicable to the brand value evaluation of daily chemical companies or products.
2 Normative references
The following documents are indispensable for the application of this document. For dated reference documents, only the dated version applies to this article
Pieces. For undated references, the latest version (including all amendments) applies to this document.
GB/T 29185 Brand Value Terms
GB/T 29187 Brand Evaluation Brand Value Evaluation Requirements (GB/T 29187-2012, ISO 10668.2010, IDT)
GB/T 29188 Brand Evaluation Multi-period Excess Income Method
3 Terms and definitions
The terms and definitions defined in GB/T 29185, GB/T 29187, and GB/T 29188 apply to this document.
4 Brand value evaluation method
4.1 Method selection
One or more of the income method, the cost method or the market method can be used to measure the brand value of the daily chemical industry enterprise or product.
4.2 Income method
4.2.1 General
The income method evaluates the value of the brand by referring to the present value of the economic benefits that the brand is expected to generate during the remaining effective economic life cycle. its
In, the determination of brand cash flow can use one of the multi-period excess income method, the incremental income method, the income sharing method, and the license fee saving method.
Several kinds.
4.2.2 Multi-period excess return method
The multi-period excess return method is to calculate the future residual cash flow after deducting the income of all other assets required by the business operation.
Value to measure brand value. When using this method, the evaluated brand should meet or not be limited to the following conditions.
---Continuous income during the evaluation period;
---The evaluation period is in a period of rapid growth.
See GB/T 29188 for the calculation formula of the multi-period income method.
4.2.3 Incremental income method
Incremental income method is to use the difference in brand strength to compare the evaluation subject with the average level of unbranded enterprises or products in the same industry.
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