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GB/T 39068-2020: Brand valuation--Exhibition industry
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Brand valuation--Exhibition industry
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GB/T 39068-2020
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Basic data | Standard ID | GB/T 39068-2020 (GB/T39068-2020) | | Description (Translated English) | Brand valuation--Exhibition industry | | Sector / Industry | National Standard (Recommended) | | Classification of Chinese Standard | A00 | | Classification of International Standard | 03.140 | | Word Count Estimation | 14,119 | | Date of Issue | 2020-07-21 | | Date of Implementation | 2021-02-01 | | Issuing agency(ies) | State Administration for Market Regulation, China National Standardization Administration | GB/T 39068-2020: Brand valuation--Exhibition industry---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Brand valuation--Exhibition industry
ICS 03.140
A00
National Standards of People's Republic of China
Brand Value Evaluation Exhibition Industry
2020-07-21 released
2021-02-01 implementation
State Administration for Market Regulation
Issued by the National Standardization Management Committee
Table of contents
Preface Ⅲ
1 Scope 1
2 Normative references 1
3 Terms and definitions 1
4 Brand value evaluation method 1
5 Brand Strength Index System 3
6 Brand value estimation process 5
Appendix A (informative appendix) Brand strength evaluation indicators and evaluation instructions 6
Foreword
This standard was drafted in accordance with the rules given in GB/T 1.1-2009.
This standard was proposed and managed by the National Brand Evaluation Standardization Technical Committee (SAC/TC532).
Drafting organizations of this standard. Shanghai Institute of Quality and Standardization, China Brand Building Promotion Association, China National Institute of Standardization, Shenzhen Standard
Quasi-Technology Research Institute, Commercial Industry Committee of China Council for the Promotion of International Trade, Hunan More Standardization Consulting Co., Ltd.
The main drafters of this standard. Dai Yuxin, Jia Jia, Lu Anran, Yuan Meng, Kang Jian, Wu Fang, Duan Qi, Yang Zhihua, Jia Yanli, Zhang Zhengmin, Zhu Jie,
Yao Xin, Yu Yi, Wang Ran, Wang Qianqian, Zhao Min, Cao Libing.
Brand Value Evaluation Exhibition Industry
1 Scope
This standard specifies the brand value evaluation methods, brand strength coefficient index system, and brand value calculation process of related brands in the exhibition industry.
Content related requirements.
This standard applies to the brand value of related enterprises or economic and trade exhibitions such as exhibition venues, exhibition supporting services, exhibition hosting or undertaking, etc.
Evaluation.
2 Normative references
The following documents are indispensable for the application of this document. For dated reference documents, only the dated version applies to this article
Pieces. For undated references, the latest version (including all amendments) applies to this document.
GB/T 26165 Economic and Trade Fair Term
GB/T 29185 Brand Value Terms
GB/T 29187 Brand Evaluation Brand Value Evaluation Requirements (GB/T 29187-2012, ISO 10668.2010, IDT)
GB/T 29188 Brand Evaluation Multi-period Excess Income Method
GB/T 30521 Economic and Trade Exhibition Statistics
SB/T 10852 Exhibition venue operation service specification
3 Terms and definitions
The terms and definitions defined in GB/T 26165, GB/T 29185, GB/T 29187, GB/T 30521, SB/T 10852 apply to this article
Pieces. For ease of use, some terms and definitions in GB/T 26165 are listed repeatedly below.
3.1
Exhibition
Held in a certain geographical space and within a limited time interval, mainly for product, technology, and service display, visit, negotiation and information exchange
Targeted, mass activities involving many people.
[GB/T 26165-2010, definition 2.1.1]
3.2
Economic and trade exhibition [meeting] tradeexhibition
An exhibition whose main function is trade, investment and economic cooperation.
[GB/T 26165-2010, definition 2.1.2]
4 Brand value evaluation method
4.1 Choice of method
The value calculation of exhibition enterprises or exhibition brands can adopt one or more of the income method, cost method or market method.
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