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GB/T 39064-2020: Guideline for brand cultivation--Industrial cluster
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| GB/T 39064-2020 | English | 259 |
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Guideline for brand cultivation--Industrial cluster
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GB/T 39064-2020
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Basic data | Standard ID | GB/T 39064-2020 (GB/T39064-2020) | | Description (Translated English) | Guideline for brand cultivation--Industrial cluster | | Sector / Industry | National Standard (Recommended) | | Classification of Chinese Standard | A00 | | Classification of International Standard | 03.140 | | Word Count Estimation | 14,143 | | Date of Issue | 2020-07-21 | | Date of Implementation | 2021-02-01 | | Issuing agency(ies) | State Administration for Market Regulation, China National Standardization Administration | GB/T 39064-2020: Guideline for brand cultivation--Industrial cluster---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Guideline for brand cultivation--Industrial cluster
ICS 03.140
A00
National Standards of People's Republic of China
Brand Cultivation Guide Industrial Cluster
2020-07-21 released
2021-02-01 implementation
State Administration for Market Regulation
Issued by the National Standardization Management Committee
Table of contents
Preface Ⅲ
Introduction Ⅳ
1 Scope 1
2 Normative references 1
3 Terms and definitions 1
4 Membership and role of industrial cluster related organizations 2
5 Brand environment analysis 3
6 Brand Strategy Management 3
7 Brand cultivation process 4
8 Performance and improvement of brand cultivation 7
Reference 9
Foreword
This standard was drafted in accordance with the rules given in GB/T 1.1-2009.
This standard was proposed and managed by the National Brand Evaluation Standardization Technical Committee (SAC/TC532).
The main drafting units of this standard. China Jiliang University, China Brand Building Promotion Association, Dongying Gold Standardization Service Center, China Standardization
Research Institute, Zhejiang Teda Micromotor Co., Ltd., China Aviation Technology Research Institute, Hunan Moer Standardization Consulting Co., Ltd., Shenzhen Standard
Quasi-Technology Research Institute, Zhejiang Chint Electric Co., Ltd.
The main drafters of this standard. Le Wei, Zhou Lijun, Zheng Zhishou, Lu Anran, Kang Jian, Wu Fang, Wei Tongnian, Yang Jing, Guo Xiaochai, Tan Lingbo,
Qiu Rongquan, Yin Hongjuan, Zeng Yurong, Yang Juping, Yu Yabin, Zhou Hongning, Meng Peng, Yu Yi, Yang Zhihua, Li Xiao, Wang Qianqian, Wang Ran, Wu Chaoping, Xu Jia.
Introduction
0.1 General
This standard provides guidance for industry cluster brand operators to implement brand strategies, enhance brand cultivation capabilities, and continuously improve brand cultivation performance.
south. This standard is based on the theory of brand value development, and continuously strengthens the industrial clusters in terms of tangible elements, quality, innovation, service and intangible elements.
The advantages of the industrial clusters promote the brand value enhancement and healthy development of industrial clusters.
0.2 Model diagram
This standard is strategy-oriented and follows the "process-result" model to form an industrial cluster brand cultivation framework, as shown in Figure 1.
Figure 1 Framework diagram of industrial cluster brand cultivation
The industrial cluster brand cultivation framework shown in Figure 1 reflects the relationship between Chapter 4 to Chapter 8 of the standard.
a) The members and roles of cluster-related organizations and the brand cultivation strategy are the driving layers of the brand cultivation of industrial clusters, and the organization is fully responsible for the brand
Cultivation work and be guided by brand cultivation strategy;
b) Brand environment analysis and brand cultivation process are the process layers of industrial cluster brand cultivation;
c) The performance and improvement of brand cultivation is the result layer, and at the same time reflects the concept of continuous improvement with the "PDCA" idea as the core.
Brand Cultivation Guide Industrial Cluster
1 Scope
This standard provides members and roles of industrial cluster brand cultivation in related organizations of industrial clusters, brand environment analysis, brand strategy management
Guidance and suggestions on management, brand cultivation process, brand cultivation performance and improvement.
This standard is applicable to the brand cultivation of industrial clusters of different nature, different scales and offering different products and services.
2 Normative references
The following documents are indispensable for the application of this document. For dated reference documents, only the dated version applies to this article
Pieces. For undated references, the latest version (including all amendments) applies to this document.
GB/T 29185 Brand Value Terms
GB/T 29187 Brand Evaluation Brand Value Evaluation Requirements
3 Terms and definitions
The following terms and definitions defined in GB/T 29185 and GB/T 29187 apply to this document.
3.1
Industrialcluster
Within a specific geographic area, companies that have interactions such as competition and cooperation, as well as governments, intermediaries, research institutions, and financial institutions
A group composed of stakeholders such as organizations.
3.2
Industrialclusterbrand
In the cluster, the enterprise groups and the government, intermediary, finance, education and other stakeholders that have a competitive and cooperative interactive relationship, in a long-term benign ecological environment
It gradually formed a good image different from the enterprises outside the cluster.
3.3
Brand cultivation brandcultivation
The organization carried out to enhance brand value and build a win-win relationship with stakeholders to improve the ability to fulfill promises and enhance competitive advantages.
And make this commitment and competitive advantage known to and trusted by its stakeholders.
3.4
Brand positioning
The decision-making on the cultural orientation and personality differences of a specific brand is the process of establishing a brand image related to the target market and
result.
3.5
Valuechain
A cross-enterprise network organization that connects processes such as production, sales, and recycling in order to realize the value of goods or services.
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