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GB/T 31045-2025: Brand valuation - Agricultural products
Status: Valid
GB/T 31045: Evolution and historical versions
| Std ID | Contents [version] | USD | STEP2 | [PDF] delivered in | Standard Title (Description) | Status |
| GB/T 31045-2025 | English | 279 |
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Brand valuation - Agricultural products
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| GB/T 31045-2014 | English | 279 |
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Brand valuation -- Agricultural products
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Standard similar to GB/T 31045-2025 GB/T 29289.2 | GB/T 31047 | GB/T 31277 | GB/T 31044 | Basic data | Standard ID | GB/T 31045-2025 (GB/T31045-2025) | | Description (Translated English) | Brand valuation - Agricultural products | | Sector / Industry | National Standard (Recommended) | | Classification of Chinese Standard | A00 | | Classification of International Standard | 03.140 | | Word Count Estimation | 14,192 | | Date of Issue | 2025-10-31 | | Date of Implementation | 2025-10-31 | | Older Standard (superseded by this standard) | GB/T 31045-2014 | | Issuing agency(ies) | State Administration for Market Regulation and Standardization Administration of China | GB/T 31045-2025: Brand valuation - Agricultural products---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
ICS 03.140
CCSA00
National Standards of the People's Republic of China
Replaces GB/T 31045-2014
Brand value evaluation of agricultural products
Published on 2025-10-31
Implemented on October 31, 2025
State Administration for Market Regulation
The State Administration for Standardization issued a statement.
Table of contents
Preface III
1.Scope 1
2 Normative References 1
3.Terms and Definitions 1
4.Brand strength 1
5 Evaluation Model 3
6.Evaluation Process 3
Appendix A (Informative) Examples and Explanations of Brand Strength Evaluation Indicators 5
References 7
Foreword
This document complies with the provisions of GB/T 1.1-2020 "Standardization Work Guidelines Part 1.Structure and Drafting Rules of Standardization Documents".
Drafting.
This document replaces GB/T 31045-2014 "Brand Value Evaluation of Agricultural Products". Compared with GB/T 31045-2014, except for structural adjustments...
Aside from integration and editorial changes, the main technical changes are as follows.
a) The term and definition of "agricultural products" have been added (see 3.1);
b) The indicators for agricultural product brand strength have been revised (see Chapter 4, Chapter 5 of the.2014 edition);
c) The evaluation model for agricultural product brand value has been revised (see Chapter 5, Chapter 4 of the.2014 edition);
d) The evaluation process has been modified, and the original evaluation process has been adjusted and optimized (see Chapter 6, Chapter 6 of the.2014 edition).
Please note that some content in this document may involve patents. The issuing organization of this document assumes no responsibility for identifying patents.
This document was proposed and is under the jurisdiction of the National Technical Committee on Standardization of Brand Evaluation (SAC/TC532).
This document was drafted by. Shenzhen Institute of Standards and Technology, China Brand Building Promotion Association, China National Institute of Standardization, and Inner Mongolia Jiamoumu.
Industry Co., Ltd., Tianhong Digital Technology Commercial Co., Ltd., Yunnan Provincial Institute of Product Quality Supervision and Inspection, CCIC Technical Services (Shenzhen) Co., Ltd.
The company, Shenzhen Kaixin Animal Husbandry Technology Co., Ltd., Huace Testing & Certification Group Co., Ltd., and Shenzhen Agriculture and Food Investment Holding Group Co., Ltd.
Limited Liability Company, Shanghai Yimin Food Factory (Group) Co., Ltd., China Brand Magazine Co., Ltd., Ji'an Municipal Agricultural and Rural Industry Development Co., Ltd.
Exhibition Service Center, China Quality Certification Center Co., Ltd.
The main drafters of this document are. Zhao Yunlong, Tan Yun, Wang Xiaoya, Guo Jingting, Wang Ke, Zhu Na, Lü Anran, Wu Fang, Xi Xingjun, Dang Jiayao, and Zhang Yu.
Feng Lei, Niu Zhirui, Tian Yun, Yang Xingling, Huang Heling, Liu Xiaonong, Hu Shuyu, Li Wengui, Yu Yaqin, Chen Yanxia, Zhong Haotian, Jiang Chongbin, Jiang Qingqing
Wu Ping, Jia Yanyan, Liu Yong, Zhang Ning, Nie Lanjun, Xie Miaoqi, Han Yue, He Linlin, Wan Feng, Yang Liren, Peng Jianhong.
The release history of this document and the document it replaces is as follows.
---First published in.2014 as GB/T 31045-2014;
---This is the first revision.
Brand value evaluation of agricultural products
1 Scope
This document provides the brand strength, evaluation model, and evaluation process for evaluating the brand value of agricultural products.
This document applies to enterprises or enterprise groups (hereinafter collectively referred to as "enterprises") engaged in agricultural product production, primary processing, distribution, and sales.
Brand value assessment is also applicable to industry organizations and third parties conducting brand value assessments of enterprises.
This document is not applicable to the evaluation of regional agricultural brand value.
2 Normative references
The contents of the following documents, through normative references within the text, constitute essential provisions of this document. Dated citations are not included.
For references to documents, only the version corresponding to that date applies to this document; for undated references, the latest version (including all amendments) applies.
This document.
GB/T 29185 Brand Terminology
GB/T 29186 (All Parts) Evaluation of Brand Value Elements
GB/T 29187 Brand Evaluation. Requirements for Brand Value Evaluation
GB/T 29188 Brand Value Evaluation - Multi-Period Excess Return Method
3 Terms and Definitions
The terms and definitions defined in GB/T 29185, GB/T 29186 (all parts), GB/T 29187 and GB/T 29188, as well as the following terms and definitions.
This applies to this document.
3.1
agricultural products
Primary products derived from agriculture, forestry, animal husbandry, and fisheries, i.e., plants, animals, microorganisms, and their products obtained in agricultural activities.
product.
Note. This includes unprocessed produce obtained directly from agricultural activities, as well as produce that has undergone sorting, peeling, shelling, crushing, washing, cutting, freezing, waxing, grading, and packaging.
Products that have undergone initial processing but whose basic natural properties and chemical characteristics remain unchanged are distinguished from products that have undergone processing to the point that their original form is no longer recognizable.
"Food" or "Products".
[Source. GB/T 31738-2015, 3.1]
4.Brand strength
4.1 Overview
The evaluation indicators for agricultural product brand strength include tangible elements (K1), quality elements (K2), innovation elements (K3), service elements (K4), and non-tangible elements.
Shape element (K5). Examples and explanations of evaluation indicators at each level are provided in Appendix A.
4.2 Evaluation Indicators
4.2.1 Tangible Elements
May include.
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