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GB/T 31044-2014: Brand valuation -- Banking and insurance industry
Status: Valid
| Standard ID | Contents [version] | USD | STEP2 | [PDF] delivered in | Standard Title (Description) | Status | PDF |
| GB/T 31044-2014 | English | 439 |
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Brand valuation -- Banking and insurance industry
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GB/T 31044-2014
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Basic data | Standard ID | GB/T 31044-2014 (GB/T31044-2014) | | Description (Translated English) | Brand valuation -- Banking and insurance industry | | Sector / Industry | National Standard (Recommended) | | Classification of Chinese Standard | A00 | | Classification of International Standard | 03.140 | | Word Count Estimation | 19,194 | | Date of Issue | 12/5/2014 | | Date of Implementation | 12/31/2014 | | Quoted Standard | GB/T 19185; GB/T 29186; GB/T 29187; GB/T 29188-2012 | | Regulation (derived from) | Announcement of Newly Approved National Standards 2014 No. 27 | | Issuing agency(ies) | General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, Standardization Administration of the People's Republic of China | | Summary | This Standard specifies the banking and insurance industry brand value evaluation of the calculation model, the relevant requirements of index calculation, calculation process, and more. This Standard applies to banks and insurance enterprises or groups ( | GB/T 31044-2014: Brand valuation -- Banking and insurance industry---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Brand valuation. Banking and insurance industry
ICS 03.140
A00
National Standards of People's Republic of China
Brand Valuation Banking and Insurance
Issued on. 2014-12-05
2014-12-31 implementation
Administration of Quality Supervision, Inspection and Quarantine of People's Republic of China
Standardization Administration of China released
Foreword
This standard was drafted in accordance with GB/T 1.1-2009 given rules.
This standard by the national brand value and the valuation of Standardization Technical Committee (SAC/TC532) and focal points.
This standard was drafted. Shanghai Financial Association, Shanghai Quality Management Research Institute, China National Institute of Standardization, Quality Shenzhen zhenpeng
The amount and brand promotion center, Shanghai Banking Association, the Shanghai Insurance Association, Bank of Communications, Shanghai Quality System
Review Center, China Ping An Insurance Company Shanghai Branch.
The main drafters of this standard. Guo Zheng, Hao Xiang-Jun, Kang Jian, defending strong, Deng Ji, Cui Jifeng, Li Ming, Yang flower, Zhang Zeming, Li Xiaohua, Zhao Lei,
Jiang collar Wei Wu, Wu Fang.
Brand Valuation Banking and Insurance
1 Scope
This standard specifies the banking and insurance industry brand value evaluation of the calculation model, the relevant index calculation, the calculation process, etc.
Claim.
This standard applies to banks and insurance enterprises or groups (hereinafter referred to as enterprise) brand value evaluation, but also as industry organizations and
Tripartite corporate brand value evaluation basis.
2 Normative references
The following documents for the application of this document is essential. For dated references, only the dated version suitable for use herein
Member. For undated references, the latest edition (including any amendments) applies to this document.
GB/T 29185 brand value terms
GB/T 29186 brand value elements
GB/T 29187 Evaluation brand brand value evaluation requirements
GB/T 29188-2012 brand multi-period excess earnings method evaluation
3 Terms and Definitions
GB/T 29185, GB/T 29186, GB/T 29187, the terms and definitions GB/T 29188-2012, as defined in this document apply.
4 banking and insurance industry brand value calculation model
Excess earnings method over 4.1 cycle model
For technical parameters and their symbols refer to the standard used in the GB/T 29188-2012.
Multi-period excess earnings method based on the brand value of enterprises or enterprise groups according to formula (1).
VB = Σ
t = 1
FBC, t
(1 R) t
FBC, T 1
Rg
• 1 (1 R) T
...(1)
Where.
VB --- brand value;
FBC, t --- t-Brand cash flow;
FBC, T 1 --- T 1 Brand of the Year Cash Flow;
T --- period of rapid growth, according to industry characteristics, typically 3-5 years;
R --- brand value discount factor;
g --- perpetual growth rate, expected long-term rate of inflation may be employed.
4.2 determine the brand of cash flows
4.2.1 Brand cash flow
The annual cash flow FBC brand according to formula (2).
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