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GB/T 30350-2013: Television audience measurement guidelines
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Television audience measurement guidelines
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GB/T 30350-2013
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Basic data | Standard ID | GB/T 30350-2013 (GB/T30350-2013) | | Description (Translated English) | Television audience measurement guidelines | | Sector / Industry | National Standard (Recommended) | | Classification of Chinese Standard | A10 | | Classification of International Standard | 03.100.20 | | Word Count Estimation | 27,229 | | Quoted Standard | GB/T 19001; GB/T 26315-2010; GB/T 26316-2010 | | Regulation (derived from) | National Standards Bulletin 2013 No. 27 | | Issuing agency(ies) | General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, Standardization Administration of the People's Republic of China | | Summary | This standard specifies the TV ratings survey sample extraction, data acquisition, data processing, data reporting, data use, and cooperate with the investigation of basic standards for all processes. This standard applies to TV ratings survey service pro | GB/T 30350-2013: Television audience measurement guidelines---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Television audience measurement guidelines
ICS 03.100.20
A10
National Standards of People's Republic of China
TV ratings survey guidelines
Issued on. 2013-12-31
2014-07-01 implementation
Administration of Quality Supervision, Inspection and Quarantine of People's Republic of China
Standardization Administration of China released
Table of Contents
Preface Ⅰ
Introduction Ⅱ
1 Scope 1
2 Normative references 1
3 Terms and definitions
4 General 2
5 samples extracted 3
6 Data collection 7
7 Data Processing 10
8 11 Data Report
9 Quality Management 12
10 13 Sample Cooperation
11 14 Data Use
Appendix A (informative) television ratings and analysis commonly used indicator Universal TV ratings calculation rules 16
Foreword
This standard was drafted in accordance with GB/T 1.1-2009 given rules.
The standard proposed by China Radio and Television Association.
This standard by the national market, opinion and social surveys Standardization Technical Committee (SAC/TC320) centralized.
This standard drafting units. China Radio and Television Association, China National Institute of Standardization, CCTV, Communication University of China, CCTV cable -
Ferrer Media Research Co., Ltd., Shanghai Television Station, Hunan Radio and Television, China Information Industry Association market research branch of industry, China ad
association.
The main drafters. Zhang Li, Feng Wei, Guo ice Asia, Ke Hui, Zheng Weidong, Images in, Xu Lijun, Zhu Tao, Wang Xubo, Ding Junjie.
Introduction
TV ratings survey data of television media and related industries business operation, plays an important role. To ensure that the TV reception
Depending on the survey in accordance with the scientific, standardized processes undertaken to protect the TV ratings survey of fair, transparent, safe and accurate, the need for television viewing
Rate of standardization.
This standard was drafted with reference to the European Broadcasting Union (EuropeanBroadcastingUnion) and the European audience research organization (GEAR)
Jointly issued the "Global Television Audience Measurement Guide" (GlobalGuidelinesforTelevisionAudienceMeasurement), and in
National Association of Broadcasters Television Audience Research Committee Organization to develop a "Chinese TV ratings survey guidelines (Trial)."
Process specified in this standard TV ratings through verification and investigation are used, can provide guidance for research company, so he
They can be uniform and transparent way to provide research data and services. Meanwhile, the standard also aims to promote the TV ratings tune
Check the correct use of data, effectively protect the legitimate rights and interests of data users, respondents (sample households) and investigation services providers to promote China
TV industry healthy and orderly development. This standard advocates improved data collection and data processing methods to improve TV ratings survey technology, square
Law and solutions for monitoring and reporting capability for multi-terminal viewing behavior in the new media environment. The standard application is currently limited to traditional TV
Ratings survey, the new survey techniques, methods and solutions mature and widely recognized in the industry when this standard will make timely
A revision of relevant content.
Another object of this standard and the goal is to GB/T 26315, the GB/T 26316 quality requirements apply to television ratings survey.
This standard is intended to complement and with the use of GB/T 26315, GB/T 26316 standard.
TV ratings survey guidelines
1 Scope
This standard specifies the TV ratings survey sample selection, data collection, data processing, data reporting, data use, and cooperate with the investigation of all
The basic specification process.
This standard applies to television ratings survey services provider (ie television ratings research company or organization), sample households, including electricity and
TV program broadcasters, program providers, advertisers, advertising agencies, media buying companies, government agencies, equipment manufacturers and academic
Data users, including research institutions.
2 Normative references
The following documents for the application of this document is essential. For dated references, only the dated version suitable for use herein
Member. For undated references, the latest edition (including any amendments) applies to this document.
GB/T 19001 Quality Management System Requirements
GB/T 26315-2010 market, opinion and social research terminology
GB/T 26316-2010 market, opinion and social research service requirements
3 Terms and Definitions
GB/T 26315-2010 define the following terms and definitions apply to this document. For ease of use, repeat the following list
GB/T 26315-2010 some terms and definitions.
3.1
TV viewing market TVviewingmarket
TV channels and its audience composed of market.
NOTE. The standard "TV" refers to a terminal on the TV to watch, analog television signals, digital television signal or IPTV television signal transmission.
Watch video content on computers, mobile phones or tablet PCs and other terminals, since there is not yet mature methods of investigation, it will not be included in this standard
category.
3.2
TV ratings TVrating
Overall television viewing audience in the market, watch a TV program or a proportion of individual share.
3.3
TV households televisionhousehold
Anyone with a family can watch TV, do not include collective households.
3.4
The overall population; universe
All individuals concerned by the composition of the collection.
[GB/T 26315-2010, the definition 5.2.1]
3.5
Sample sample
Sampling units drawn from a population composed of a collection.
[GB/T 26315-2010, the definition 5.2.6]
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