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SB/T 10833-2012: Basic functional requirements for department store customer relationship management
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Basic functional requirements for department store customer relationship management
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SB/T 10833-2012
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Basic data | Standard ID | SB/T 10833-2012 (SB/T10833-2012) | | Description (Translated English) | Basic functional requirements for department store customer relationship management | | Sector / Industry | Domestic Trade Industry Standard (Recommended) | | Classification of Chinese Standard | A10 | | Classification of International Standard | 35.240.60 | | Word Count Estimation | 8,817 | | Regulation (derived from) | ?Industry Standard Filing Announcement 2013 No.2 (Total No.158); Ministry of Commerce Announcement 2012 No.93 | | Issuing agency(ies) | Ministry of Commerce of the People's Republic of China | | Summary | This standard specifies the system stores the definition of customer relationship management system, membership card management, membership card management, coupon management, Member consumption functional requirements analysis. This standard applies to t | SB/T 10833-2012: Basic functional requirements for department store customer relationship management
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Basic functional requirements for department store customer relationship management
ICS 35.240.60
A10
Record number. 38493-2013
People's Republic of China domestic trade industry standard
Basic functional requirements of department store customer relationship management system
Management
Released on.2012-12-20
2013-06-01 implementation
Published by the Ministry of Commerce
Content
Foreword III
1 Scope 1
2 Terms and Definitions 1
3 System Definition 1
4 Membership Card Management 2
5 membership card consumption management 3
6 Coupon Management 3
7 Member Consumption Analysis 4
Foreword
This standard was drafted in accordance with the rules given in GB/T 1.1-2009.
This standard is proposed and managed by the Ministry of Commerce of the People's Republic of China.
This standard was drafted. China Department Store Business Association, Beijing Changyi Information Technology Co., Ltd.
The main drafters of this standard. Chu Xiuqi, Fan Jun, Song Qing, Zhou Zhigang, Xiong Li, Sheng Yanqiao, Xia Lin.
Basic functional requirements of department store customer relationship management system
1 Scope
This standard specifies the system definition, membership card management, membership card consumption management, coupon management, and conference of the department store customer relationship management system.
Functional requirements for consumer consumption analysis.
This standard applies to the customer relationship management system of department stores.
2 Terms and definitions
The following terms and definitions apply to this document.
2.1
Department store departmentstore
In a building, operating a number of large categories of goods, implementing unified management, regional sales, to meet the needs of customers for the diversification of fashion goods
The retail format sought.
[GB/T 18106-2004, definition 4.1.7]
2.2
Customer Relationship Management customerrelationshipmanagement (CRM)
Combine business activities with data mining, data warehousing, membership card issuance, sales automation, and other information technologies.
Provide business automation solutions for corporate membership.
2.3
Customer relationship management system basic function customerrelationshipmanagementbasicfunctional
The computer automatically analyzes the contents of the process management system such as member information, member consumption, and member services.
Note. Includes system definition, membership card management, membership card consumption management, coupon management, and member consumption analysis.
2.4
Membership card membershipcard
The identification card can realize functions such as discounts, points, and customer management. It is a company that maintains customer relationships and improves customer loyalty.
Kind of marketing carrier.
2.5
System definition system-defined
It is stipulated that the actual use needs to be in the position and boundary of the computer integrated classification system, so that the actual use needs to be identifiable in the system.
2.6
Stock card stockcards
After being processed by the computer system, the membership card to be used is issued.
3 system definition
3.1 Membership age definition
Define the membership age section and analyze the member consumption information.
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