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GB/T 36680-2018: Brand -- Classification
Status: Valid
| Standard ID | Contents [version] | USD | STEP2 | [PDF] delivered in | Standard Title (Description) | Status | PDF |
| GB/T 36680-2018 | English | 359 |
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Brand -- Classification
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GB/T 36680-2018
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Basic data | Standard ID | GB/T 36680-2018 (GB/T36680-2018) | | Description (Translated English) | Brand -- Classification | | Sector / Industry | National Standard (Recommended) | | Classification of Chinese Standard | A00 | | Classification of International Standard | 03.080 | | Word Count Estimation | 18,141 | | Date of Issue | 2018-09-17 | | Date of Implementation | 2019-04-01 | | Issuing agency(ies) | State Administration for Market Regulation, China National Standardization Administration | GB/T 36680-2018: Brand -- Classification---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Brand - Classification
ICS 03.080
A00
National Standards of People's Republic of China
Brand category
Published on.2018-09-17
Implementation of.2019-04-01
State market supervision and administration
China National Standardization Administration issued
Content
Foreword I
1 Scope 1
2 Normative references 1
3 Terms and Definitions 1
4 Classification Principle 1
5 coding method and code structure 1
6 by subject classification and code table 2
7 by industry classification and code table 2
Appendix A (informative appendix) Brand by industry classification and GB/T 4754-2017 comparison table 10
Foreword
This standard was drafted in accordance with the rules given in GB/T 1.1-2009.
This standard is proposed and managed by the National Brand Evaluation Standardization Technical Committee (SAC/TC532).
This standard was drafted. Shanghai Quality and Standardization Research Institute, China Brand Construction Promotion Association, China National Institute of Standardization, Shenzhen Municipal Standard
Quasi-Technology Institute.
The main drafters of this standard. Dai Yuxin, Jia Jia, Wu Fang, Lu Anran, Yuan Meng, Kang Jian, Zhang Zhengmin, Shi Nian, Zhou Peng, Duan Qi, Wang Qianqian,
Wang Wei, Yang Zhihua.
Brand category
1 Scope
This standard specifies the classification principle, coding method and code structure of the brand, classification by category and code table, classification by industry and code table.
This standard applies to all brand related activities.
2 Normative references
The following documents are indispensable for the application of this document. For dated references, only dated versions apply to this article.
Pieces. For undated references, the latest edition (including all amendments) applies to this document.
GB/T 4754-2017 National Economic Industry Classification
3 Terms and definitions
The following terms and definitions apply to this document.
3.1
Brand subject
The object to which the brand is attached.
Note. The brand main body includes corporate brand, product brand, regional brand and so on.
4 Classification principles
4.1 Scientific
Drawing on the relevant classification system, following the theoretical basis and practical support of the classification method, according to the brand value evaluation method, brand strategy and product
The similarity of brand marketing is classified.
4.2 Systematic
The brand classification system is established according to the main body and the industry, and the classification is clear and reasonable.
4.3 Practicality
The classification structure is simple and well-defined, and it is appropriate to take into account differences in industry attributes and key industries, and has strong operability.
5 coding method and code structure
5.1 Encoding method
Divided into one level by subject classification, the code is represented by a Roman numeral.
Divided into categories, categories, and sub-categories by industry classification. The code consists of a Latin alphabet and four Arabic numerals. The first Latin
The letters indicate the categories, that is, A, B, and F indicate different categories, and the second and third Arabic numerals indicate large categories, that is, with 01, 02,
Different major categories, the fourth and fifth digits represent subclasses, that is, 0101, 0102, which respectively represent different subclasses.
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