|
US$199.00 · In stock
Delivery: <= 3 days. True-PDF full-copy in English will be manually translated and delivered via email.
GB/T 34090.3-2017: Internet advertising -- Part 3: Effect measurement requirements
Status: Valid
| Standard ID | Contents [version] | USD | STEP2 | [PDF] delivered in | Standard Title (Description) | Status | PDF |
| GB/T 34090.3-2017 | English | 199 |
Add to Cart
|
3 days [Need to translate]
|
Internet advertising -- Part 3: Effect measurement requirements
| Valid |
GB/T 34090.3-2017
|
PDF similar to GB/T 34090.3-2017
Basic data | Standard ID | GB/T 34090.3-2017 (GB/T34090.3-2017) | | Description (Translated English) | Internet advertising -- Part 3: Effect measurement requirements | | Sector / Industry | National Standard (Recommended) | | Classification of Chinese Standard | L67 | | Classification of International Standard | 35.240.60 | | Word Count Estimation | 10,187 | | Date of Issue | 2017-07-31 | | Date of Implementation | 2018-02-01 | | Issuing agency(ies) | General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, Standardization Administration of the People's Republic of China | GB/T 34090.3-2017: Internet advertising -- Part 3: Effect measurement requirements---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Internet advertising - Part 3. Effect measurement requirements
ICS 35.240.60
L67
National Standards of People's Republic of China
Interactive advertising
Part 3. Effect measurement requirements
Part 3.Effectmeasurementrequirements
2017-07-31 Posted
2018-02-01 implementation
General Administration of Quality Supervision, Inspection and Quarantine of People's Republic of China
China National Standardization Administration released
Directory
Preface Ⅰ
Introduction Ⅱ
1 Scope 1
2 Normative references 1
3 Terms and definitions 1
4 advertising effectiveness measurement requirements 1
5 interactive advertising interactive measurement requirements 2
5.1 Internet advertising interactive effect classification 2
5.2 interactive effect measurement requirements 2
5.3 ads in the interactive measurement requirements 2
5.4 social interaction measurement requirements 2
6 brand promotion effect measurement requirements 3
6.1 measuring mechanism 3
6.2 Measurement principle 3
6.3 Measurement Procedure 3
6.4 Measurement Considerations 4
6.5 Brand Selection 4
6.6 brand promotion effect analysis application 4
6.7 Advertising brand promotion effect reference database establishment requirements 4
7 equivalent exposure system 5
7.1 Overview 5
7.2 The basic framework 5
7.3 Visible coefficient 5
7.4 Utility coefficient 5
7.5 equivalent exposure calculation 5
7.6 Calculation of Other Related Indicators 5
8 Visible coefficient and utility coefficient Eye movement test method 6
8.1 Test Process Requirements 6
8.2 brand recall and advertising re-recognition test 6
8.3 Visible coefficient statistics 6
8.4 Utility coefficient statistics 7
Foreword
GB/T 34090 "Interactive Advertising" is divided into five parts.
--- Part 1. Glossary of terms;
--- Part 2. Putting validation requirements;
--- Part 3. Effect measurement requirements;
--- Part 4. Platform interface requirements;
--- Part 5. User information protection requirements.
This part of GB/T 34090 Part 3.
This section drafted in accordance with GB/T 1.1-2009 given rules.
This part of the centralized by the State Administration for Industry and Commerce.
This part of the drafting unit. China Advertising Association interactive network branch, Tencent Technology (Beijing) Co., Ltd., Sohu company, splendid Century Technology
(Beijing) Co., Ltd., Beijing Digital Synopsys Technology Co., Ltd., Hua Yang Lianzhong Digital Technology Co., Ltd., Shanghai Poly Sheng million ads
Co., Ltd., Beijing Fantastic Art Century Technology Co., Ltd., Heyi Group, Guangzhou Nielsen market research company, the Ministry of Industry and Information Technology Electronics Industry Standard
Standardization Institute.
The main drafters of this section. Liu Yao, Su Tong, Feng Hui, tube extension, Ge Chengzhi, Lu Yan, Hong times, Wang Yanxuan, Wang Dong, Liu Xiaohui, Luan Hui,
Wang Zuo, Li Ke, Wei Liang, Wang Qiwu, Tan Peiping, Hao Tao, Ye Shengrui, Xiong Ruoyu, Zhou Songtao, Zhou Benneng, Zhijian Zhuang, Zhang Haoran, Chen Yong, Pei Yue,
Liu Jia, Zhou Ping, Kong match, Gong Yu.
Introduction
With the rapid development of the Internet and mobile Internet, interactive advertising has accounted for nearly 50% of the advertising market, becoming important
Ad delivery methods and channels. However, the rapid development of interactive advertising has brought many problems and challenges.
The low efficiency of industry resources; Uniform standard of measurement hinders the expansion and integration of industries; The data is relatively isolated and scattered, and the definition of classification can not
Interoperability has affected the development of large-scale development; interface requirements fragmented platform and product cooperation between the difficulties. In order to regulate and promote the Internet advertising market
The healthy development of the market, the state has the "Advertising Law" was amended, and formulated the "Internet Advertising Management Measures." In order to fully release the Internet
Network advertising market efficiency, and promote the industrialization of Internet advertising development, so that Internet advertising in a normative and orderly market environment to quickly
Development, under the guidance of the competent national authorities, organized by industry associations industry brand enterprises, the dominant media and interactive advertising companies, each other
Dynamic advertising terms, definitions, categories, abbreviations proposed the use of standardized requirements; on the interface technology and delivery execution process, data acquisition methods, users
Data privacy and measurement requirements are harmonized.
This standard aims to unify the norms of interactive advertising under the conditions of a clear interactive advertising and monitoring concepts and dimensions; to ensure that interactive advertising firms
Normative and reproducible operation of the industry; to ensure the unity of interactive advertising and monitoring.
Interactive advertising
Part 3. Effect measurement requirements
1 Scope
This section GB/T 34090 specifies the third-party monitoring and evaluation agencies in advertising evaluation process should follow the norms.
This section applies to all types of intelligent device advertising effectiveness measurement. Including interactive effects, brand promotion effect, and collapse of different advertising
Measurement and application of equivalent exposure systems for uniform assessment.
2 Normative references
The following documents for the application of this document is essential. For dated references, only the dated version applies to this article
Pieces. For undated references, the latest edition (including all amendments) applies to this document.
GB/T 34090.1-2017 interactive advertising Part 1. Terminology overview
3 Terms and definitions
GB/T 34090.1-2017 defined and the following terms and definitions apply to this document.
3.1
Advertising interactive effects advertisinginteractiveeffect
Audience initiative in the display of interactive behavior. According to follow-up Internet advertising interaction can be divided into three categories. Click, wide
Report interaction, social interaction.
3.2
Brand promotion effect advertisingbranduplifteffect
Changes in the value of brand metrics after reaching the advertising campaign. The response is the impact of advertising on audience perception.
3.3
Visible coefficient visibleindex
The average probability that an ad spot is seen by the audience.
3.4
Utility coefficient effectivenessindex
In the equally visible case, the average ratio of an advertising space/type to human cognition, emotion and behavior influence.
4 advertising effectiveness measurement requirements
Measuring advertising effectiveness can be based on the purpose of activities and advertisers need to select multiple effect dimensions. Touch, interactive effects, brand promotion effect.
If you need to collapse a different advertising for a unified assessment, should adopt the equivalent exposure system.
Shall be monitored and measured by the third party agencies agreed upon by the advertisers and the advertisers, which is responsible for monitoring the number of monitored
According to the cleaning, weighting, analysis, processing, resulting in monitoring results.
Tips & Frequently Asked Questions:Question 1: How long will the true-PDF of GB/T 34090.3-2017_English be delivered?Answer: Upon your order, we will start to translate GB/T 34090.3-2017_English as soon as possible, and keep you informed of the progress. The lead time is typically 1 ~ 3 working days. The lengthier the document the longer the lead time. Question 2: Can I share the purchased PDF of GB/T 34090.3-2017_English with my colleagues?Answer: Yes. The purchased PDF of GB/T 34090.3-2017_English will be deemed to be sold to your employer/organization who actually pays for it, including your colleagues and your employer's intranet. Question 3: Does the price include tax/VAT?Answer: Yes. Our tax invoice, downloaded/delivered in 9 seconds, includes all tax/VAT and complies with 100+ countries' tax regulations (tax exempted in 100+ countries) -- See Avoidance of Double Taxation Agreements (DTAs): List of DTAs signed between Singapore and 100+ countriesQuestion 4: Do you accept my currency other than USD?Answer: Yes. If you need your currency to be printed on the invoice, please write an email to [email protected]. In 2 working-hours, we will create a special link for you to pay in any currencies. Otherwise, follow the normal steps: Add to Cart -- Checkout -- Select your currency to pay.
|