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GB/T 34090.1-2017: Interactive advertising -- Part 1: Terminology overview
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| Standard ID | Contents [version] | USD | STEP2 | [PDF] delivered in | Standard Title (Description) | Status | PDF |
| GB/T 34090.1-2017 | English | 519 |
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Interactive advertising -- Part 1: Terminology overview
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GB/T 34090.1-2017
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Basic data | Standard ID | GB/T 34090.1-2017 (GB/T34090.1-2017) | | Description (Translated English) | Interactive advertising -- Part 1: Terminology overview | | Sector / Industry | National Standard (Recommended) | | Classification of Chinese Standard | L67 | | Classification of International Standard | 35.240.60 | | Word Count Estimation | 26,239 | | Date of Issue | 2017-07-31 | | Date of Implementation | 2018-02-01 | | Issuing agency(ies) | General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, Standardization Administration of the People's Republic of China | GB/T 34090.1-2017: Interactive advertising -- Part 1: Terminology overview---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Interactive advertising - Part 1. Terminology overview
ICS 35.240.60
L67
National Standards of People's Republic of China
Interactive Ads Part 1. Terminology Overview
2017-07-31 Posted
2018-02-01 implementation
General Administration of Quality Supervision, Inspection and Quarantine of People's Republic of China
China National Standardization Administration released
Directory
Preface Ⅰ
Introduction Ⅱ
1 Scope 1
2 ads and scheduling 1
3 advertising materials 4
4 ads display object 5
5 advertising display monitoring 6
6 follow-up advertising 9
Follow-up monitoring 11
Advertising data exchange interface
Index 15
Foreword
GB/T 34090 "Interactive Advertising" includes the following five sections.
--- Part 1. Glossary of terms;
--- Part 2. Putting validation requirements;
--- Part 3. Effect measurement requirements;
--- Part 4. Platform interface requirements;
--- Part 5. User information protection requirements.
This part of GB/T 34090 Part 1.
This section drafted in accordance with GB/T 1.1-2009 given rules.
This part of the centralized by the State Administration for Industry and Commerce.
This part of the drafting unit. China Advertising Association Interactive Network Branch, Beijing Second Hand Information Consulting Co., Ltd., Tencent Technology (Beijing) Limited
Company, Heyi Group, Huayang Lianzhong Digital Technology Co., Ltd., Netease Media Technology (Beijing) Co., Ltd., Sina Technology (China) Co., Ltd.
Co., Ltd., Beijing Fantastic Art Century Technology Co., Ltd., Beijing Jingdong Century Trade Co., Ltd., Guangzhou Nielsen Market Research Corporation, Industrial and Letter
Information Technology Institute of Electronics Industry Standardization.
The main drafters of this section. Wu Minghui, Cheng Qin Zhao, Du Hong, Feng Hui, Ge Chengzhi, Liu Shengyi, Liu Jia, Liu Wei, Lu Zhenfei, Su Tong, Wang Qiwu,
To Wei Liang, Xiao Huiqin, Xiong Ruoyu, Zhou Xiao Fei, Chen Yong, Peiyue reward, Li Li, Zhou Ping, Hu Xiaozhen, Gong Yu.
Introduction
With the rapid development of the Internet and mobile Internet, interactive advertising has accounted for nearly 50% of the advertising market, becoming important
Ad delivery methods and channels. However, the rapid development of interactive advertising has brought many problems and challenges.
The low efficiency of industry resources; Uniform standard of measurement hinders the expansion and integration of industries; The data is relatively isolated and scattered, and the definition of classification can not
Interoperability has affected the development of large-scale development; interface requirements fragmented platform and product cooperation between the difficulties. In order to regulate and promote the Internet advertising market
The healthy development of the market, the state has the "Advertising Law" was amended, and formulated the "Internet Advertising Management Measures." In order to fully release the Internet
Network advertising market efficiency, and promote the industrialization of Internet advertising development, so that Internet advertising in a normative and orderly market environment to quickly
Development, under the guidance of the competent national authorities, organized by industry associations industry brand enterprises, the dominant media and interactive advertising companies, each other
Dynamic advertising terms, definitions, categories, abbreviations proposed the use of standardized requirements; on the interface technology and delivery execution process, data acquisition methods, users
Data privacy and measurement requirements are harmonized.
This standard aims to unify the norms of interactive advertising under the conditions of a clear interactive advertising and monitoring concepts and dimensions; to ensure that interactive advertising firms
Normative and reproducible operation of the industry; to ensure the unity of interactive advertising and monitoring.
Interactive Ads Part 1. Terminology Overview
1 Scope
This part of GB/T 34090 defines the Internet field of digital interactive advertising and scheduling, advertising materials, advertising display objects, wide
Reporting and monitoring, advertising follow-up behavior, follow-up behavior monitoring, advertising data exchange interface terms and definitions.
This section applies to computer terminals, mobile terminals, digital television and other devices of digital advertising and monitoring of the application scenarios.
2 ads and scheduling
2.1
Campaign campaign
For some time, advertisers have launched a wave of ads that share a common theme or message in order to build the cumulative effect of advertising messages.
Brand and corporate image, give the target audience information touch, and guide the user to further generate consumer behavior.
2.2
Advertiser advertiser
Market players that distribute advertising messages to promote products, offer services, or promote concepts.
2.3
Brand
The advertiser displays a logo of a product or service, usually by name, logo, symbol, symbol, design, or a combination of the above.
Note. Brands generally include the brand name and brand logo.
2.4
Product
To the market to meet the consumer's needs of some kind of tangible items or intangible services.
2.5
Agency agency
Accept the advertisers entrusted to help advertisers to complete the advertising agency.
2.6
Campaign duration campaignduration
The duration of one ad run.
Note. Specify the start time and end time.
2.7
Media type mediatype
The media is classified according to the mode of media transmission or the carrier.
Note. Advertisers advertise different media categories, generally the same way of information dissemination of media as a class of media, such as print media.
2.8
Website/manufacturer publisher
To undertake advertising digital media advertisers, digital information used to display advertising media.
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