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GB/T 34090.2-2017 English PDF

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GB/T 34090.2-2017: Interactive advertising -- Part 2: Delivery monitor requirements
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Basic data

Standard ID GB/T 34090.2-2017 (GB/T34090.2-2017)
Description (Translated English) Interactive advertising -- Part 2: Delivery monitor requirements
Sector / Industry National Standard (Recommended)
Classification of Chinese Standard L67
Classification of International Standard 35.240.60
Word Count Estimation 14,119
Date of Issue 2017-07-31
Date of Implementation 2018-02-01
Issuing agency(ies) General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, Standardization Administration of the People's Republic of China

GB/T 34090.2-2017: Interactive advertising -- Part 2: Delivery monitor requirements

---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Interactive advertising - Part 2. Delivery monitor requirements ICS 35.240.60 L67 National Standards of People's Republic of China Interactive advertising Part 2. Putting validation requirements in place Part 2.Deliverymonitorrequirements 2017-07-31 Posted 2018-02-01 implementation General Administration of Quality Supervision, Inspection and Quarantine of People's Republic of China China National Standardization Administration released Directory Foreword Ⅲ Introduction IV 1 Scope 1 2 Abbreviations 1 3 advertising monitoring 1 3.1 advertising monitoring system performance requirements 1 3.2 advertising information collection requirements 2 3.3 blacklist system and its information collection requirements 2 4 advertising monitoring index items and calculation requirements 3 4.1 advertising exposure 3 4.2 The number of independent advertising visitors 3 4.3 ad clicks 3 4.4 number of independent ad clicks 3 4.5 touch the number of 3 4.6 Internet gross comment 3 4.7 hits 3 5 abnormal traffic investigation 4 5.1 Abnormal traffic investigation method 4 5.2 abnormal flow investigation process 4 Appendix A (Normative) Abnormal traffic monitoring requirements 5 A.1 Abnormal traffic monitoring field 5 A.2 Abnormal traffic classification 5 A.3 Abnormal traffic detection requirements 6 A.4 Abnormal traffic audit requirements 7 A.5 Abnormal traffic reporting requirements 7

Foreword

GB/T 34090 "Interactive Advertising" is divided into five parts. --- Part 1. Glossary of terms; --- Part 2. Putting validation requirements; --- Part 3. Effect measurement requirements; --- Part 4. Platform interface requirements; --- Part 5. User information protection requirements. This section GB/T 34090 Part 2. This section drafted in accordance with GB/T 1.1-2009 given rules. This part of the centralized by the State Administration for Industry and Commerce. This part of the drafting unit. China Advertising Association interactive network branch, Tencent Technology (Beijing) Co., Ltd., Company, Beijing Fantastic Art Century Technology Co., Ltd., Beijing Second Hand Information Consulting Co., Ltd., Heyi Group, Yum Group, Inner Mongolia Mengniu Dairy (Group) Co., Ltd., Hua Yang Lianzhong Digital Technology Co., Ltd., Ministry of Industry and Information Technology Electronics Industry Standardization Institute. The drafters of this section. Liu Yao, Chen Yonghua, Duan Shaofei, Cheng Qin Zhao, Feng Hui, Ge Chengzhi, Liu Shengyi, Liu Jia, Liu Wei, Liu Yan, Li Ke, Wang Zuo, to Wei Liang, Xiong Ruoyu, Zhao Wei, Zhang Zhiyan, Zhou, elegant, Chen Yong, Pei Yue, Zhou Ping, Gong Yu.

Introduction

With the rapid development of the Internet and mobile Internet, interactive advertising has accounted for nearly 50% of the advertising market, becoming important Ad delivery methods and channels. However, the rapid development of interactive advertising has brought many problems and challenges. The low efficiency of industry resources; Uniform standard of measurement hinders the expansion and integration of industries; The data is relatively isolated and scattered, and the definition of classification can not Interoperability has affected the development of large-scale development; interface requirements fragmented platform and product cooperation between the difficulties. In order to regulate and promote the Internet advertising market The healthy development of the market, the state has the "Advertising Law" was amended, and formulated the "Internet Advertising Management Measures." In order to fully release the Internet Network advertising market efficiency, and promote the industrialization of Internet advertising development, so that Internet advertising in a normative and orderly market environment to quickly Development, under the guidance of the competent national authorities, organized by industry associations industry brand enterprises, the dominant media and interactive advertising companies, each other Dynamic advertising terms, definitions, categories, abbreviations proposed the use of standardized requirements; on the interface technology and delivery execution process, data acquisition methods, users Data privacy and measurement requirements are harmonized. This standard aims to unify the norms of interactive advertising under the conditions of a clear interactive advertising and monitoring concepts and dimensions; to ensure that interactive advertising firms Normative and reproducible operation of the industry; to ensure the unity of interactive advertising and monitoring. Interactive advertising Part 2. Putting validation requirements in place

1 Scope

GB/T 34090 provisions of this part of the advertising monitoring, advertising monitoring indicators and its calculation requirements, such as abnormal traffic investigation in the vote Put the process should follow the norms. This section applies to all types of computer terminals, mobile terminals and smart devices on the interactive advertising monitoring.

2 Abbreviations

The following abbreviations apply to this document. OS. Operating system IMEI. International Mobile Equipment Identity (internationalmobileequipmentidentity) AndroidID. Androididentity MAC. Media access control (mediaaccesscontrol) IDFA. Identifier identifier (identifierforadvertisers) OpenUDID. Unique Device ID (openuniquedeviceidentifier) TS. Timestamp IESID. Data exchange identification (informationexchangeserversID)

3 advertising monitoring

3.1 advertising monitoring system performance requirements Ad monitoring system performance requirements in Table 1. Table 1 monitoring system performance requirements Project requirements Usability Guarantee 99.99% availability online Data disaster recovery and recovery programs to avoid data loss Scalability Use server cluster to deploy monitoring server, flexibly increase or decrease the configuration according to traffic and business needs Flexible bandwidth configuration scheme to ensure that no network congestion occurs safety Ensure that the server IDC room strict operation and maintenance, to ensure the safety of the control network to avoid direct exposure to the control network outside the network IDC may not operate the server without permission. Including. Private landing server, open, shut down and so on Have 100% control over the server Ensure that the hardware and network room strict operation and maintenance to ensure the normal operation of hardware devices and networks, and 7 × 24h response to server hardware or network Network failure IDC needs to ensure that it does not filter the domain name used for monitoring to ensure the normal use of the server

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