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GB/T 31482-2015: Brand valuation -- Electronic commerce
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| GB/T 31482-2015 | English | 279 |
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Brand valuation -- Electronic commerce
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GB/T 31482-2015
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Basic data | Standard ID | GB/T 31482-2015 (GB/T31482-2015) | | Description (Translated English) | Brand valuation -- Electronic commerce | | Sector / Industry | National Standard (Recommended) | | Classification of Chinese Standard | A00 | | Classification of International Standard | 03.140 | | Word Count Estimation | 13,129 | | Date of Issue | 2015-05-15 | | Date of Implementation | 2016-01-01 | | Quoted Standard | GB/T 18811; GB/T 29185; GB/T 29186; GB/T 29187; GB/T 29188 | | Regulation (derived from) | National Standard Announcement 2015 No. 15 | | Issuing agency(ies) | General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, Standardization Administration of the People's Republic of China | | Summary | This Standard specifies the e-commerce brand value evaluation calculation model, the relevant requirements of index calculation, calculation process, and more. This Standard applies to e-commerce enterprises or groups (hereinafter referred to as enterprises) brand value evaluation, but also as industry organizations and third-party evaluation of the enterprise brand value basis. | GB/T 31482-2015: Brand valuation -- Electronic commerce---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Brand valuation - Electronic commerce
ICS 03.140
A00
National Standards of People's Republic of China
Brand value evaluation e - commerce
2015-05-15 release
2016-01-01 Implementation
General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China
China National Standardization Management Committee released
Foreword
This standard is drafted in accordance with the rules given in GB/T 1.1-2009.
This standard is proposed and centralized by the National Standard Committee on Brand Value and Value Measurement (SAC/TC532).
The drafting of this standard. Shanghai Quality Association, China Standardization Research Institute, Shanghai Electronic Commerce Industry Association, Shanghai Quality Management Section
Research Institute, Shanghai Quality System Audit Center, Shenzhen Zhenpeng Quality and Brand Promotion Center, New York Information Technology (Shanghai) Co., Ltd.
Electronic Business Co., Ltd., Shanghai Hong Yang Electronic Commerce Co., Ltd., Shanghai Oriental TV Shopping Co., Ltd., Shanghai e-commerce industry
Association, No. 100 Information Service Co., Ltd., Shanghai round Mai Trade Co., Ltd., Haier Group.
The main drafters of this standard. Tang Xiaofen, Wu Fang, Jin Guoqiang, Zhang Chenghe, Chen Hua, Wei Jianqing, Yang Zhihua, Zhang Xiaodong, Yu Jiandong, Sun Min,
Wang Qinzhi, Li Mingang, Huang Xiaoping, Dai Xiang, Kao Bin, Kang Ke, Ren Xianquan.
Brand value evaluation e - commerce
1 Scope
This standard specifies the e-commerce enterprise brand value evaluation of the measurement model, measurement indicators, measurement process and other related requirements.
This standard applies to e-commerce enterprises or enterprise groups (hereinafter referred to as enterprises) brand value evaluation, but also as an industry organization and the third
Party on the basis of brand value evaluation.
2 normative reference documents
The following documents are indispensable for the application of this document. For dated references, only the dated edition applies to this article
Pieces. For undated references, the latest edition (including all modifications) applies to this document.
Basic Terminology of E - Commerce
GB/T 29185 Brand Value Terms
GB/T 29186 brand value elements
GB/T 29187 brand evaluation brand value evaluation requirements
GB/T 29188 Brand evaluation Multi - period excess returns method
3 terms and definitions
The terms and definitions defined in GB/T 18811, GB/T 29185, GB/T 29186, GB/T 29187 and GB/T 29188 apply to
This document.
4 E-commerce brand value measurement model
4.1 Multi-period excess return method model
The relevant technical parameters and their symbols used in this standard are given in GB/T 29188.
Based on the multi-cycle excess return method of e-commerce business brand value according to formula (1) calculation.
VB = Σ
t = 1
FBC, t
(1 R) t
FBC, T 1
Rg
• 1 (1 R) T
(1)
Where.
VB --- brand value;
T --- high growth period, according to industry characteristics, generally 3 to 5 years;
FBC, t --- t annual brand cash flow;
FBC, T 1 --- T 1 annual brand cash flow;
R --- brand value discount factor;
g --- sustainable growth rate, can be used long-term inflation rate.
4.2 Determination of brand cash flow
4.2.1 Brand cash flow
Annual brand cash flow FBC according to formula (2).
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