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GB/T 27925-2011: Evaluation of business enterprise brand and guide of enterprise culture construction
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| Standard ID | Contents [version] | USD | STEP2 | [PDF] delivered in | Standard Title (Description) | Status | PDF |
| GB/T 27925-2011 | English | 329 |
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Evaluation of business enterprise brand and guide of enterprise culture construction
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GB/T 27925-2011
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Basic data | Standard ID | GB/T 27925-2011 (GB/T27925-2011) | | Description (Translated English) | Evaluation of business enterprise brand and guide of enterprise culture construction | | Sector / Industry | National Standard (Recommended) | | Classification of Chinese Standard | A00 | | Classification of International Standard | 03.120.10 | | Word Count Estimation | 14,131 | | Date of Issue | 2011-12-30 | | Date of Implementation | 2012-02-01 | | Quoted Standard | GB/T 19011-2003 | | Regulation (derived from) | Announcement of Newly Approved National Standards No. 23 of 2011 | | Issuing agency(ies) | General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, Standardization Administration of the People's Republic of China | | Summary | This standard specifies the brand in the evaluation of commercial enterprises should follow the principles, targets and methods, and the proposed building of enterprise culture guide. This standard applies to internal and external (including third party) for the evaluation of commercial corporate brand, corporate culture within the organization for guidance for building. | GB/T 27925-2011: Evaluation of business enterprise brand and guide of enterprise culture construction
---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Evaluation of business enterprise brand and guide of enterprise culture construction
ICS 03.120.10
A00
National Standards of People's Republic of China
Commercial enterprises brand evaluation and Corporate Culture Guide
construction
Issued on. 2011-12-30
2012-02-01 implementation
Administration of Quality Supervision, Inspection and Quarantine of People's Republic of China
Standardization Administration of China released
Foreword
This standard was drafted in accordance with GB/T 1.1-2009 given rules.
This standard is proposed and managed by China General Chamber of Commerce.
This standard was drafted. Chinese Chamber of Commerce, Beijing Wuzhou creative marketing planning Limited, Renmin University of China, the China Consumer Association
Council, China Certification and Accreditation Association, the China Consumer Protection Foundation, the China Quality Association, Bosideng Corporation, Wuliangye stock company,
Guangzhou successful linking certification test Technology Development Co., Ltd., Sichuan Tuopai Group Co., Ltd., Guangdong Midea Electric Manufacturing Co. boutique, co
Fertilizer Meiling Co., Ltd., Far East Holding Group Co., Ltd., Changsha Zoomlion Heavy Industry Science and Technology Development Co., Ltd., Beijing Urban and Rural Trade
Heart Co., Ltd., Beijing Friendship Store Mirage, Kai Wang Technology (Beijing) Co., Ltd., Zhejiang Jinzhou Pipeline Technology Co., Ltd., Shandong
Gold Jewelry Co., Ltd. Dream Park.
The main drafters of this standard. Wang Min, Tan Xinzheng, Chu Jun, Wang Shoukui, Qiu Jianguo, Furui Yun, Hougui Liang, Zhang Hongyan, who is strong, Guo Xinfeng,
Yu Xiaodong, Fon Ping, Xu Haoran, Zhao Ning Ning, wearing steel, Zhou Heping Guo rain, Wangcan Ping, Shen Rong Gan, Zhang Xiuqin.
Commercial enterprises brand evaluation and Corporate Culture Guide
1 Scope
This standard specifies the principles, targets and methods of commercial enterprises should be evaluated in accordance with the brand, and the building of enterprise culture proposed guidelines.
This standard applies to internal and external (including third parties) to commercial enterprises brand evaluation for the corporate culture within the organization
Guiding construction.
2 Normative references
The following documents for the application of this document is essential. For dated references, only the dated version suitable for use herein
Member. For undated references, the latest edition (including any amendments) applies to this document.
GB/T 19011-2003 quality and (or) environmental management systems auditing
3 Terms and Definitions
The following terms and definitions apply to this document.
3.1
Brand enterprisebrand
Business (including goods and services) capacity, quality, value, reputation, and influence corporate culture elements together form an integrated image,
Reflected by its name, logo, image design and management, and other related activities.
3.2
Culture enterpriseculture
Enterprise production and business activities in the long-established, the basic idea is the internal and external parties generally recognized cognition, values, behavior
Norms and morals, habits, customs and other psychological accumulation combined.
3.3
The spirit of enterprise enterprisespirit
Common heart attitude demonstrated by employees, reflecting the community's awareness of the corporate culture and personality have, and as a Code of Conduct
And the pursuit of the ideal.
3.4
Brand Protection brandprotection
Brand of interested parties, as well as the quality and reputation of the brand carried by the implementation of preventive protection, risk warning and damage repair mechanisms or
Measures.
3.5
Brand evaluation brandevaluation
The ability of the enterprise brand, quality, value, reputation, and influence corporate culture and other factors make judgments.
3.6
Customer satisfaction customersatisfaction
Customer satisfaction their requirements have been feeling.
Note 1. The customer complaints is a low degree of satisfaction of common expression, but no complaints does not necessarily indicate a very satisfied customer.
Note 2. Even if the customer requirements to meet customer wishes and is met, does not necessarily ensure high customer satisfaction.
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