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SB/T 10701-2012: Management specification for homogeneous competition in retail business
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Management specification for homogeneous competition in retail business
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SB/T 10701-2012
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Basic data | Standard ID | SB/T 10701-2012 (SB/T10701-2012) | | Description (Translated English) | Management specification for homogeneous competition in retail business | | Sector / Industry | Domestic Trade Industry Standard (Recommended) | | Classification of Chinese Standard | A10 | | Classification of International Standard | 03.100.20 | | Word Count Estimation | 11,115 | | Quoted Standard | GB/T 18106-2004 | | Regulation (derived from) | ?Ministry of Commerce Announcement 2012 No.47; Industry Standard Filing Announcement 2012 No.9 (Total No.153) | | Issuing agency(ies) | Ministry of Commerce of the People's Republic of China | | Summary | This standard specifies the terms and definitions commercial retail enterprises homogeneous competition, basic principles and basic requirements. This standard applies to open-shelf sales, direct to consumer sales of goods of retail trade enterprises, inc | SB/T 10701-2012: Management specification for homogeneous competition in retail business---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Management specification for homogeneous competition in retail business
ICS 03.100.20
A10
Record number. 37138-2012
People's Republic of China domestic trade industry standard
Commercial retail homogenous competition management norms
Published on.2012-08-01
2012-11-01 implementation
Published by the Ministry of Commerce
Content
Foreword I
1 Scope 1
2 Normative references 1
3 Terms and Definitions 1
4 Basic Principles 2
4.1 Participate in market competition according to law 2
4.2 Follow the basic rules of the market 2
4.3 Consciously accept supervision and management 2
5 Basic requirements 3
5.1 Self-discipline of competitive behavior 3
5.2 Investment Management Requirements 3
5.3 Price Management Requirements 3
5.4 Promotion Management Requirements 4
5.5 Advertising Requirements 5
5.6 Category Management Requirements 5
5.7 Orderly competition requirements 5
5.8 Quality Management Requirements 6
5.9 After-sales service requirements 6
5.10 Differentiation Strategy 7
5.11 Other requirements 7
Foreword
This standard was drafted in accordance with the rules given in GB/T 1.1-2009.
This standard was proposed by the National Commercial Automation Standardization Technical Committee.
This standard is managed by the Ministry of Commerce of the People's Republic of China.
This standard was drafted. China Business Circulation Productivity Promotion Center Co., Ltd., Shenzhen Huajian Testing Co., Ltd., Xiamen City China Testing
Technology Co., Ltd.
The main drafters of this standard. Wang Deli, Zhang Chunhong, Hu Jianping, Cao Desheng, Guo Liang, Wang Yuyao, Ma Longlong, Yang Xiaoguang, Ma Zengjun, Song Wen,
Li Wei, Wang Huiwen, Tan Zhanglu, Yang Dehong, Guo Yong, Qian Feng, Zhou Yi, Du Ye, Wang Yu.
Commercial retail homogenous competition management norms
1 Scope
This standard specifies the terms and definitions, basic principles and basic requirements for homogenous competition in commercial retail enterprises.
This standard is applicable to commercial retail enterprises that sell goods and sell goods directly to consumers, including supermarkets, department stores, shopping centers, and
Li stores, discount stores, specialty stores, specialty stores and warehouse member stores.
2 Normative references
The following documents are indispensable for the application of this document. For dated references, only dated versions apply to this article.
Pieces. For undated references, the latest edition (including all amendments) applies to this document.
GB/T 18106-2004 Retail Business Classification
3 Terms and definitions
The following terms and definitions apply to this document.
3.1
Retail retailindustry
An industry that sells goods to consumers and provides related services.
(GB/T 18106-2004, definition 2.1)
3.2
Commercial retail retail business
A commercial enterprise that directly supplies the consumer's living consumption or supplies it to the non-productive consumption of social groups.
3.3
Retail format retailformats
Different business forms formed by retail enterprises in order to meet different consumer needs.
(GB/T 18106-2004, definition 2.2)
3.4
Homogeneous competition homogeneouscompetition
The strategic positioning, competition means and management of different enterprises in the same format are mutually imitated, and the products of different brands of similar products are in appearance.
Metering, performance, quality, use value, packaging and service, marketing means to imitate, and even the comparative advantage and core competitiveness of enterprises and commodities
Lack of phenomenon.
3.5
Marketing
The process by which companies research how to discover, create, and deliver value to meet the needs of a particular target market and to make a profit.
3.6
Promotional promotion
The marketer conveys various information about the company and the goods to the consumer, persuading or attracting consumers to purchase their goods, so as to achieve the expansion of sales.
The purpose of sales.
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