HOME   Cart(0)   Quotation   About-Us Policy PDFs Standard-List
www.ChineseStandard.net Database: 189759 (19 Oct 2025)

GB/T 34941-2017 English PDF

US$1059.00 · In stock
Delivery: <= 9 days. True-PDF full-copy in English will be manually translated and delivered via email.
GB/T 34941-2017: Information technology service -- Digitize marketing -- Programmatic marketing technology requirements
Status: Valid
Standard IDContents [version]USDSTEP2[PDF] delivered inStandard Title (Description)StatusPDF
GB/T 34941-2017English1059 Add to Cart 9 days [Need to translate] Information technology service -- Digitize marketing -- Programmatic marketing technology requirements Valid GB/T 34941-2017

PDF similar to GB/T 34941-2017


Standard similar to GB/T 34941-2017

GB/T 39788   GB/T 40685   GB/T 39099   GB/T 34944   GB/T 34943   

Basic data

Standard ID GB/T 34941-2017 (GB/T34941-2017)
Description (Translated English) Information technology service -- Digitize marketing -- Programmatic marketing technology requirements
Sector / Industry National Standard (Recommended)
Classification of Chinese Standard L77
Classification of International Standard 35.240
Word Count Estimation 53,528
Date of Issue 2017-11-01
Date of Implementation 2018-05-01
Regulation (derived from) National Standard Announcement 2017 No. 29
Issuing agency(ies) General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, Standardization Administration of the People's Republic of China

GB/T 34941-2017: Information technology service -- Digitize marketing -- Programmatic marketing technology requirements


---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Information technology service-Digitize marketing-Programmatic marketing technology requirements ICS 35.240 L77 National Standards of People's Republic of China Information Technology Services Digital Marketing Services Programmatic marketing technical requirements Posted.2017-11-01 2018-05-01 implementation General Administration of Quality Supervision, Inspection and Quarantine of People's Republic of China China National Standardization Administration released Directory Foreword Ⅲ Introduction IV 1 Scope 1 2 Normative references 1 3 Terms and definitions 1 4 Abbreviations 2 5 interface protocol 3 5.1 Overview 3 5.2 Auction Request 5 5.3 Auction Response 12 5.4 Advertisement Winning Notice 15 5.5 Identifier Mapping 17 5.6 Field Extension Rules 19 6 Execute Procedure 19 6.1 Implementation process stage division and work content 19 6.2 Pre-implementation preparation 19 6.3 Performing Data Measurement 21 6.4 Post-implementation settlement 23 7 Data Requirements 24 7.1 Overview 24 7.2 Data Types 24 7.3 Data Acquisition Methods 24 7.4 User Data 25 7.5 Media Industry Classification 26 7.6 Customer Industry Classification 28 7.7 Data Application 29 Appendix A (Informative) Example bidding agreement 32 Appendix B (informative) Detailed user data classification example 37 Appendix C (informative) Example bid response agreement 48

Foreword

This standard was drafted in accordance with the rules given in GB/T 1.1-2009. Please note that some of this document may be patentable. The issuing agencies of this document do not bear the responsibility of identifying these patents. This standard by the National Information Technology Standardization Technical Committee (SAC/TC28) and focal point. This standard was drafted unit. Shanghai Information Services Industry Association, Hangzhou Ali Mama Software Services Ltd., Baidu Online Network Technology Technology (Beijing) Co., Ltd., Suning Cloud Business Group Co., Ltd., Beijing East Century Trading Co., Ltd., Tencent Technology (Beijing) Co., Ltd. National Institute of Electronic Technology Standardization, China Advertisers Association, Advertising Co., Ltd. Shanghai Chuan Yang, Shanghai Jiadao Information Technology Co., Ltd., Beijing Commodity Friends Interactive Information Technology Co., Ltd., Beijing Qihoo Technology Co., Ltd., Sina Technology (China) Co., Ltd., Shanghai iResearch Market Consulting Co., Ltd., Shanghai Holger Information Technology Co., Ltd., United Network Technology (Beijing) Co., Ltd., Interactive Tongtian Figure Information Technology Co., Ltd., Master Century Technology (Beijing) Co., Ltd., Shanghai Jingqiao Network Information Technology Co., Ltd., Guangzhou chopsticks Information Technology Co., Ltd., Beijing Media Technology Co., Ltd., Qi Chu (Shanghai) Digital Technology Co., Ltd., Shanghai wins thinking Advertising Co., Ltd., Beijing Sogou technology development Co., Ltd., Shanghai Argonne Krypton Advertising Co., Ltd., Friends of the Union Tongxin (Beijing) Technology Co., Ltd., Yunlian Media (Shanghai) Co., Ltd. The main drafters of this standard. Chen Xueyuan, Holzer, Zhang Yu, Wu Hao, Xue Siyuan, Secretary Hongxia, Han Shuhua, Niu Guozhu, Wang Yongjun, Wang Xiangbo, forward, Gu Zhongxiang, Wang Chen, Zhuang Wenwen, Xu Wei, Xu Qing, Li Ke, Bao Shuo, Xu Chengji, thin Li Xing, Zhou Ping, Wang Zhipeng, Lu Lei, Song Yuewu, Zhang Mingying, Liang Liang, Wang Yue, Wang Gang, Zhong Chang milling, Wang Xiaotian, Chen Yan Bing, Shen Pi Hao, Xie Peng, Shen Xuehua, Cao Yuji, Yang Jiongwei, Hu Ning, Lu Zhenyu, Jiang Anqi, Sun Shimin, Zhang Chunsheng, Hao Xincheng, Zhang Di, Yuan Longbao, Zhou Sheng, Shen Zhaoyang, Han Xiao, Hong times, Ren Peiyu, Chen Wanfeng, Xie Tongling, Shu Yi, Chen Yu, Chen Xiong, Huang Yu, Yan Yong, Liu Yongqiang, Song Yonghui, Sun Maowei, Zhang Lu, Qin Wen, by the Hengjun, Jiang Lan, Zeng Qingrong, Xiao Yimin, Gao Yuan, Zhou Zijian, Cheng Shian, Fang Lijun, Ma Liangjun, Liu Wei, Chen Yan, Li Xiao, Zhang Tian, Xu Cong, Zhao Cuihua.

Introduction

With the continuous development and popularization of Internet and mobile Internet technologies, the development of digital marketing industry is more rapid and rapid. In.2014 At first, digital marketing has become the most important way and channel of advertising. The rapid development of digital marketing industry also brought some questions Problems and challenges.Advertising style is full of flowers and diverse and diverse industrial resources caused by low efficiency; measurement standards are not unified, hindering the expansion of the industry and Integration; data classification definition can not be interoperable; especially in the programmatic marketing industry ecology in the advertising supplier platform, advertising demand side platform, wide Report trading platform, advertising data management platform in the docking process, the implementation of the interface protocols vary, resulting in cross-platform/cross-product cooperation Difficulties; combined with the advent of multi-screen era, it is proposed further cross-platform/cross-product cooperation further requirements. As the most important part of digital marketing Programmatic marketing of components and trends, low cooperation efficiency, difficult expansion, poor integration have become the current facets of innovation and development in the digital marketing industry Pro the biggest obstacle. To solve the above problems, this standard from the interface protocol, the implementation process and data classification three aspects of the program of the camp Sales and marketing participation in the interactive platform between the standards for the programmatic marketing industry to provide sustained and healthy development of the protection. Information Technology Services Digital Marketing Services Programmatic marketing technical requirements

1 Scope

This standard specifies the digital marketing interface between the programmatic marketing platform, programmatic marketing, the basic activities of the implementation process and any As well as the definition, source, classification and application of the various types of data involved in programmatic marketing. This standard applies to all advertising transactions (platform) and demand-side platform auction and ID mapping, advertiser qualification and advertising materials audit Nuclear, data measurement and billing, as well as user, media, advertisers data classification and application.

2 Normative references

The following documents for the application of this document is essential. For dated references, only the dated version applies to this article Pieces. For undated references, the latest edition (including all amendments) applies to this document. GB/T 2260-2007 Administrative divisions of the People's Republic of China code Language code Part 1 .2 alphabetic code GB/T 12406-2008 currency and funding code

3 Terms and definitions

The following terms and definitions apply to this document. 3.1 Programmatic marketing programmaticmarketing Marketing through advertisers and the media through automated processes and big data technologies, including real-time bidding And non-real time bidding mode. 3.2 Real-time bidding realtimebidding Use third-party technology to evaluate ad impressions for every user on millions of digital media, and real-time bidding Auction technology. 3.3 Ad Exchange (Platform) advertisingexchange (platform) Open, SSP or media and DSP can be linked together to provide advertising data exchange, analysis and matching transactions and settlement services Online advertising exchange platform. 3.4 Demand-side platform demandsideplatform Advertiser needs to integrate the needs of advertisers to provide advertisers service platform for advertisers. 3.5 Supplyside platform supplysideplatform Integrate media resources and provide media owners or managers with a programmatic media distribution and screening platform.

Tips & Frequently Asked Questions:

Question 1: How long will the true-PDF of GB/T 34941-2017_English be delivered?

Answer: Upon your order, we will start to translate GB/T 34941-2017_English as soon as possible, and keep you informed of the progress. The lead time is typically 6 ~ 9 working days. The lengthier the document the longer the lead time.

Question 2: Can I share the purchased PDF of GB/T 34941-2017_English with my colleagues?

Answer: Yes. The purchased PDF of GB/T 34941-2017_English will be deemed to be sold to your employer/organization who actually pays for it, including your colleagues and your employer's intranet.

Question 3: Does the price include tax/VAT?

Answer: Yes. Our tax invoice, downloaded/delivered in 9 seconds, includes all tax/VAT and complies with 100+ countries' tax regulations (tax exempted in 100+ countries) -- See Avoidance of Double Taxation Agreements (DTAs): List of DTAs signed between Singapore and 100+ countries

Question 4: Do you accept my currency other than USD?

Answer: Yes. If you need your currency to be printed on the invoice, please write an email to [email protected]. In 2 working-hours, we will create a special link for you to pay in any currencies. Otherwise, follow the normal steps: Add to Cart -- Checkout -- Select your currency to pay.