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GB/T 31284-2014 English PDF

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GB/T 31284-2014: Brand valuation -- Tourism
Status: Valid
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PDF similar to GB/T 31284-2014


Standard similar to GB/T 31284-2014

GB/T 31047   GB/T 31277   GB/T 29186.6   GB/T 31280   GB/T 31278   

Basic data

Standard ID GB/T 31284-2014 (GB/T31284-2014)
Description (Translated English) Brand valuation -- Tourism
Sector / Industry National Standard (Recommended)
Classification of Chinese Standard A00
Classification of International Standard 03.140
Word Count Estimation 14,143
Date of Issue 9/30/2014
Date of Implementation 12/1/2014
Quoted Standard GB/T 16766-2010; GB/T 29185; GB/T 29186; GB/T 29187; GB/T 29188-2012
Regulation (derived from) People's Republic of China Announcement of Newly Approved National Standards 2014 No. 23
Issuing agency(ies) General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, Standardization Administration of the People's Republic of China
Summary This Standard specifies requirements tourism industry brand valuation model estimates, estimates index calculation process and other content. This Standard is applicable to tourism enterprises or groups (hereinafter referred to as corporate) brand valuati

GB/T 31284-2014: Brand valuation -- Tourism

---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Brand valuation. Tourism ICS 03.140 A00 National Standards of People's Republic of China Brand Valuation tourism Issued on. 2014-09-30 2014-12-01 implementation Administration of Quality Supervision, Inspection and Quarantine of People's Republic of China Standardization Administration of China released

Foreword

This standard was drafted in accordance with GB/T 1.1-2009 given rules. This standard by the national brand value and the valuation of Standardization Technical Committee (SAC/TC532) and focal points. This standard was drafted. Shaanxi Provincial Institute of Standardization, China National Institute of Standardization, Xi'an Jiaotong University, China CYTS Tours Holding Company Limited Secretary, Article Numbering Center of China, Jiaozuo Yuntaishan Tourism Development Co., Ltd., Zhong Fa International Assets Appraisal Co., Anhui Standardization Hospital, Shaanxi Provincial Tourism Bureau, the large letter (Beijing) credit assessment center. The main drafters of this standard. Liu Li true, Kang Jian, ginger candle, support good health, clear light party, Yueshan Yong, Wu Fang, Liu Xiaodong, Cao Fang, Luo Zhao, Liu Xinmei, Lv Lixin, Li Shumin, Guo Jianzhong, Zhang Wuning, LIU Xiao-rong, ZHAO Bo. Brand Valuation tourism

1 Scope

This standard specifies the tourism industry brand value evaluation model calculations, estimated requirements indicators, calculation process and other content. This standard applies to tourism enterprises or groups (hereinafter referred to as enterprise) brand value evaluation, but also as industry organizations and third parties Corporate brand value evaluation basis.

2 Normative references

The following documents for the application of this document is essential. For dated references, only the dated version suitable for use herein Member. For undated references, the latest edition (including any amendments) applies to this document. GB/T 16766-2010 term tourism infrastructure GB/T 29185 brand value terms GB/T 29186 brand value elements GB/T 29187 brand value brand value evaluation requirements GB/T 29188-2012 brand value of multi-period excess earnings method

3 Terms and Definitions

GB/T 16766-2010, GB/T 29185, GB/T 29186, GB/T 29187, GB/T 29188-2012 and defined under Column terms and definitions apply to this document. 3.1 Tourism tourismindustry To tourists as a target, as a link between the tourism market, tourism resources and facilities as the basis, as the center of tourism and business activities, Related industries and businesses set up, to provide tourists with the tourism process require comprehensive industry products and services experience. [GB/T 16766-2010, the definition 3.29] 3.2 Scenic attraction; placesofinterests; scenicspot Tourists travel to meet the purpose of the main functions (including sightseeing, aesthetic experience, leisure, recreation and fitness, etc.), and have the appropriate Travel services, tourism services provide independent management area. The management area should have a unified management and a clear geographical organization range. [GB/T 16766-2010, the definition 9.1] 3.3 Travel travelagency Provide tourists with the necessary products and services to the consumer experience, to carry out domestic tourism, inbound tourism business or outbound tourism business, And the exercise of independent accounting enterprises. [GB/T 16766-2010, the definition 7.1] 3.4 Tourist Hotel touristhotel To provide residential services mainly, but also offer dining, shopping, entertainment, leisure and business activities and other services hospitality enterprises. press

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