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GB/T 31280-2022: Brand valuation - Alcohol, beverage and refined tea manufacturing industry
Status: Valid GB/T 31280: Evolution and historical versions
| Standard ID | Contents [version] | USD | STEP2 | [PDF] delivered in | Standard Title (Description) | Status | PDF |
| GB/T 31280-2022 | English | 279 |
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Brand valuation - Alcohol, beverage and refined tea manufacturing industry
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GB/T 31280-2022
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| GB/T 31280-2014 | English | 399 |
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Brand valuation -- Alcohol, drink and refined tea manufacturing industry
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GB/T 31280-2014
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Basic data | Standard ID | GB/T 31280-2022 (GB/T31280-2022) | | Description (Translated English) | Brand valuation - Alcohol, beverage and refined tea manufacturing industry | | Sector / Industry | National Standard (Recommended) | | Classification of Chinese Standard | A00 | | Classification of International Standard | 03.140 | | Word Count Estimation | 14,147 | | Date of Issue | 2022-12-30 | | Date of Implementation | 2022-12-30 | | Older Standard (superseded by this standard) | GB/T 31280-2014 | | Issuing agency(ies) | State Administration for Market Regulation, China National Standardization Administration | GB/T 31280-2022: Brand valuation - Alcohol, beverage and refined tea manufacturing industry---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
ICS 03.140
CCSA00
National Standards of People's Republic of China
Replacing GB/T 31280-2014
Brand Value Evaluation Wine, Beverage and Refined Tea Manufacturing Industry
Posted on 2022-12-30
2022-12-30 implementation
State Administration for Market Regulation
Released by the National Standardization Management Committee
table of contents
Preface I
1 Scope 1
2 Normative references 1
3 Terms and Definitions 1
4 Brand Strength1
5 Evaluation Model 3
6 Evaluation process 4
Appendix A (Informative) Examples and Explanations of Brand Strength Indicators 6
Appendix B (Informative) Alternative Evaluation Methods 9
Reference 10
foreword
This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for Standardization Work Part 1.Structure and Drafting Rules for Standardization Documents"
drafting.
This document replaces GB/T 31280-2014 "Brand Value Evaluation of Wine, Beverage and Refined Tea Manufacturing Industry", and GB/T 31280-
Compared with.2014, except for structural adjustment and editorial changes, the main technical changes are as follows.
a) The scope has been changed (see Chapter 1, Chapter 1 of the.2014 edition);
b) Added references to terms and definitions in GB/T 39654 (see Chapter 3);
c) Changed the brand strength index of wine, beverage and refined tea manufacturing industry, according to the theory of "five elements of brand value" from tangible, quality, creative
The five aspects of new, service and intangible elements have adjusted and optimized the intensity index (see Chapter 4, Chapter 5 of the.2014 edition);
d) Changed the brand value evaluation model of wine, beverage and refined tea manufacturing industries, and optimized and adjusted the calculation methods of some indicators
(See Chapter 5, Chapter 4 of the.2014 edition);
e) The evaluation process has been changed, and the evaluation process has been adjusted and optimized (see Chapter 6, Chapter 6 of the.2014 edition).
Please note that some contents of this document may refer to patents. The issuing agency of this document assumes no responsibility for identifying patents.
This document is proposed and managed by the National Brand Evaluation Standardization Technical Committee (SAC/TC532).
This document is drafted by. China Brand Building Promotion Association, Jiangsu Yanghe Distillery Co., Ltd., China Article Numbering Center, Fujian Provincial Brand
Brand Construction Promotion Association, Guangdong Product Quality Supervision and Inspection Research Institute, Huzhou Zheyi Liquor Co., Ltd., "China Brand" magazine, China Standard
Chemical Research Institute, Anhui Shuanglun Group Co., Ltd., Tianchao Shangpin Wine Industry (Guizhou) Co., Ltd., Qingdao Standardization Research Institute, Quanzhou Brand
development center.
The main drafters of this document. Lu Anran, Xu Rong, Wu Fang, Huang Xingqiao, Qi Yan, Wang Di, Wu Xuegen, Liu Wenzhen, Zhang Juan, Gu Qin, Huang Cuili,
Huang Yongyi, Zhang Yu, Zhou Bo, Chen Hao, Liu Zhigao, Xu Jia.
This document was first published in.2014; this is the first revision.
Brand Value Evaluation Wine, Beverage and Refined Tea Manufacturing Industry
1 Scope
This document gives the brand strength, evaluation model and evaluation process of brand value evaluation in wine, beverage and refined tea manufacturing industries.
This document is applicable to brand value evaluation of wine, beverage and refined tea manufacturing enterprises and products.
This document is not suitable for evaluating regional brands.
2 Normative references
The contents of the following documents constitute the essential provisions of this document through normative references in the text. Among them, dated references
For documents, only the version corresponding to the date is applicable to this document; for undated reference documents, the latest version (including all amendments) is applicable to
this document.
GB/T 29185 brand terms
GB/T 29188 Multi-period excess return method for brand evaluation
GB/T 39654 Brand Evaluation Principles and Basis
3 Terms and Definitions
The following terms and definitions defined in GB/T 29185, GB/T 29188 and GB/T 39654 apply to this document.
3.1
wine manufacturing wine manufacturing
Production of alcohol, liquor, beer and its special malt, rice wine, wine, fruit wine, configured wine and other wines.
3.2
Carbonated drinks, bottled (filled) drinking water, fruit and vegetable juices and fruit and vegetable juice drinks, milk drinks and vegetable protein drinks, solid drinks, tea drinks and
Production of other beverages.
3.3
Refined tea processing refined teaprocessing
Production of finely processed tea leaves such as sieving, pressing, winnowing, drying, heaping and blending of raw tea or semi-finished raw tea.
4 Brand Strength
4.1 Overview
The evaluation indicators of brand strength in the wine, beverage and refined tea manufacturing industry include tangible elements (K1), quality elements (K2), innovation elements (K3), service
Business elements (K4) and intangible elements (K5). See Appendix A for examples and descriptions of indicator evaluations at all levels.
4.2 Evaluation indicators
4.2.1 Tangible elements
Evaluation indicators may include.
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