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GB/T 31046-2014: Brand valuation -- Transportation industry
Status: Valid
| Standard ID | Contents [version] | USD | STEP2 | [PDF] delivered in | Standard Title (Description) | Status | PDF |
| GB/T 31046-2014 | English | 419 |
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Brand valuation -- Transportation industry
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GB/T 31046-2014
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Basic data | Standard ID | GB/T 31046-2014 (GB/T31046-2014) | | Description (Translated English) | Brand valuation -- Transportation industry | | Sector / Industry | National Standard (Recommended) | | Classification of Chinese Standard | A00 | | Classification of International Standard | 03.140 | | Word Count Estimation | 18,189 | | Date of Issue | 12/5/2014 | | Date of Implementation | 12/31/2014 | | Quoted Standard | GB/T 29185; GB/T 29186; GB/T 29187; GB/T 29188-2012 | | Regulation (derived from) | Announcement of Newly Approved National Standards 2014 No. 27 | | Issuing agency(ies) | General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, Standardization Administration of the People's Republic of China | | Summary | This Standard specifies the transportation of brand value evaluation calculation model, the relevant requirements of index calculation, calculation process, and more. This Standard applies to Transport enterprise or group of enterprises brand value evalua | GB/T 31046-2014: Brand valuation -- Transportation industry---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Brand valuation.Transportation industry
ICS 03.140
A00
National Standards of People's Republic of China
Transportation Brand Valuation
Issued on. 2014-12-05
2014-12-31 implementation
Administration of Quality Supervision, Inspection and Quarantine of People's Republic of China
Standardization Administration of China released
Foreword
This standard was drafted in accordance with GB/T 1.1-2009 given rules.
This standard by the national brand value and the valuation of Standardization Technical Committee (SAC/TC532) and focal points.
This standard was drafted. Shanghai Quality Management Research Institute, China National Institute of Standardization, Shanghai Quality System Audit Center, Shenzhen City Zhen
Peng quality and brand promotion center, China Eastern Airlines, Sichuan Airport Group Co., Ltd., Shanghai Qiangsheng Taxi shares
Parts Limited, Shanghai International Airport Co., Ltd., Yuan-cheng Group Co., Ltd., Shanghai Shentong Metro Group Co., Ltd., Zhejiang Hangzhou was wide
Limited flow.
The main drafters of this standard. Tangxiao Fen, Wu Fang, Jiang Shudong, Sun Junichi, Yang flower, Xue Song, Kang Ming, Qin Weixian, Chen Tong, Tao Liping, Tan Ping,
Liu Yu in Frozen Jiao Shen Guojun, Kang Jian.
Transportation Brand Valuation
1 Scope
This standard specifies the transportation of brand value evaluation calculation model, estimated requirements indicators, calculation process and other content.
This standard applies to Transport enterprise or group of enterprises (hereinafter referred to as enterprise) brand value evaluation, but also as industry organizations and third
Recipe on corporate brand value evaluation basis.
2 Normative references
The following documents for the application of this document is essential. For dated references, only the dated version suitable for use herein
Member. For undated references, the latest edition (including any amendments) applies to this document.
GB/T 29185 brand value terms
GB/T 29186 brand value elements
GB/T 29187 Evaluation brand brand value evaluation requirements
GB/T 29188-2012 brand multi-period excess earnings method evaluation
3 Terms and Definitions
GB/T 29185, GB/T 29186, GB/T 29187, the terms and definitions GB/T 29188-2012, as defined in this document apply.
4 Transportation brand value calculation model
Excess earnings method over 4.1 cycle model
For technical parameters and their symbols refer to the standard used in the GB/T 29188-2012.
Based on transport enterprises or groups brand value multi-period excess earnings method in accordance with the formula (1).
VB = Σ
t = 1
FBC, t
(1 R) t
FBC, T 1
Rg
· 1 (1 R) T
(1)
Where.
VB --- brand value;
FBC, t --- t-Brand cash flow;
FBC, T 1 --- T 1 Brand of the Year Cash Flow;
T --- period of rapid growth, according to industry characteristics, usually 3 to 5 years;
R --- brand value discount factor;
g --- perpetual growth rate, expected long-term rate of inflation may be employed.
4.2 determine the brand of cash flows
The annual cash flow FBC brand according to formula (2).
FBC = (pA-apA) × PR × β (2)
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