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GB/T 31042-2014: Brand value -- Requirements for service evaluation
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| Standard ID | Contents [version] | USD | STEP2 | [PDF] delivered in | Standard Title (Description) | Status | PDF |
| GB/T 31042-2014 | English | 639 |
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Brand value -- Requirements for service evaluation
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GB/T 31042-2014
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Basic data | Standard ID | GB/T 31042-2014 (GB/T31042-2014) | | Description (Translated English) | Brand value -- Requirements for service evaluation | | Sector / Industry | National Standard (Recommended) | | Classification of Chinese Standard | A00 | | Classification of International Standard | 03.140 | | Word Count Estimation | 16,146 | | Date of Issue | 12/5/2014 | | Date of Implementation | 12/31/2014 | | Quoted Standard | GB/T 29185-2012 | | Regulation (derived from) | Announcement of Newly Approved National Standards 2014 No. 27 | | Issuing agency(ies) | General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, Standardization Administration of the People's Republic of China | | Summary | This Standard specifies the brand value evaluation process of the service elements affect brand value evaluation requirements. Overall requirements include assessment, evaluation factors, evaluation methods, evaluation procedures and evaluation reports. T | GB/T 31042-2014: Brand value -- Requirements for service evaluation---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Brand value. Requirements for service evaluation
ICS 03.140
A00
National Standards of People's Republic of China
Service brand value evaluation requirements
Issued on. 2014-12-05
2014-12-31 implementation
Administration of Quality Supervision, Inspection and Quarantine of People's Republic of China
Standardization Administration of China released
Foreword
This standard was drafted in accordance with GB/T 1.1-2009 given rules.
This standard by the national brand value and the valuation of Standardization Technical Committee (SAC/TC532) and focal points.
This standard was drafted. Beijing University of Posts and Telecommunications, China National Institute of Standardization, Shenzhen Institute of Standards and Technology, China Marketing Association Quality of Service
The amount of clubs, Beijing East informed Intellectual Property Services Limited, Quality Mark Certification Group Co., Ltd., China Association for brand building.
The main drafters of this standard. Yuan Yuyu, Wu Fang, Yang flower, Chen Li, Zhang Zhaodong, Xiexiu Ping, Kang Jian, yellow crown, Lu Junping, Chen Cheng, Xue Tengfei,
Huang Shu Xiao, a promise of gold, Chen Xu, often laugh, Song Foundation handsome.
Service brand value evaluation requirements
1 Scope
This standard specifies the value of the brand in the evaluation process of the service elements affect brand value evaluation requirements. Evaluation should include overall
Requirements, evaluation factors, evaluation methods, evaluation procedures and evaluation reports.
This standard applies to various types of services and various organizations at different stages of brand building, enhance the brand value of an organization mentioned
For elements of service evaluation and improvement basis.
2 Normative references
The following documents for the application of this document is essential. For dated references, only the dated version suitable for use herein
Member. For undated references, the latest edition (including any amendments) applies to this document.
GB/T 29185-2012 brand value terms
3 Terms and Definitions
GB/T 29185-2012 and as defined in the following terms and definitions apply to this document.
3.1
Service service
Services are often intangible, and supplier and customer is required to complete the results of the contact surface of at least one activity.
Note 1. The service may involve the customer-supplied tangible or intangible products in the finished product activities, delivery of an intangible product, the creation of ambience for the customer and so on.
Note 2. rewrite GB/T 19000-2008.
3.2
Response response
Service providers to provide convenient services to help customers and reaction speed.
3.3
Reliability reliability
Service providers the ability to perform accurate and trouble-free service promised.
3.4
Security safety
Ability to avoid products or services may be personal safety, health, the environment and harm the product itself.
3.5
Traceability traceability
Traceability considered objects of history, application or location of.
[GB/T 19000-2008, the definition 3.5.4]
4 general requirements
4.1 Statement of Purpose
The conduct of the evaluation should first declare the purpose of this evaluation. Statement of purpose should specify the intended use, the user evaluation report, to be evaluated clothes
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