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GB/T 29187-2012: Brand valuation -- Requirements for monetary brand valuation
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| Standard ID | Contents [version] | USD | STEP2 | [PDF] delivered in | Standard Title (Description) | Status | PDF |
| GB/T 29187-2012 | English | 234 |
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Brand valuation -- Requirements for monetary brand valuation
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GB/T 29187-2012
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Basic data | Standard ID | GB/T 29187-2012 (GB/T29187-2012) | | Description (Translated English) | Brand valuation -- Requirements for monetary brand valuation | | Sector / Industry | National Standard (Recommended) | | Classification of Chinese Standard | A00 | | Classification of International Standard | 03.140 | | Word Count Estimation | 12,18 | | Adopted Standard | ISO 10668-2010, IDT | | Regulation (derived from) | National Standards Bulletin No. 34 of 2012 | | Issuing agency(ies) | General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, Standardization Administration of the People's Republic of China | | Summary | This standard specifies the brand value calculation procedures and methods requirements. This standard specifies the brand evaluation framework, including the purpose, evaluation basis for evaluating the approach, evaluation methods and qualified data sou | GB/T 29187-2012: Brand valuation -- Requirements for monetary brand valuation---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Brand valuation. Requirements for monetary brand valuation
ICS 03.140
A00
National Standards of People's Republic of China
Brand Evaluation brand value evaluation requirements
(ISO 10668.2010, IDT)
Issued on. 2012-12-10
2013-03-01 implementation
Administration of Quality Supervision, Inspection and Quarantine of People's Republic of China
Standardization Administration of China released
Foreword
This standard was drafted in accordance with GB/T 1.1-2009 given rules.
This standard uses the translation method identical with ISO 10668.2010 "brand value brand evaluation evaluation requirements."
The editorial changes made the following standard.
a) The "this International Standard" by "this standard."
b) Remove the preface to the international standards.
c) deleted 4.1 Statement of Purpose of the "Notes 1."
This standard by the national brand value and the valuation of Standardization Technical Committee (SAC/TC532) and focal points.
This standard drafting units. China National Institute of Standardization, China Appraisal Society, Haier Group, Pan-China Assets Appraisal Co.
Secretary, United Assets Appraisal Group Co., Ltd., and assets assessment Ltd., Sichuan Changhong Electric Co., Ltd., Shenzhen Zhuo business
Management Consultants Limited.
The main drafters of this standard. Kang Jian, Tang Wan-jin, Wu Fang, Li Zhao, Han Liying, Chenming Hai, according to Song Wei, Jin Cui, Hu Zhi, Zhu, Mao Shouyong,
Shen Bin.
Introduction
Intangible assets are recognized as high-value assets, brand equity can be said to be one of the most valuable, but also to be understood that the most inadequate invisible
assets. However, the brand needs to be given a reliable value. This standard provides a consistent and reliable method for the evaluation of the value of the brand, including financial,
Other acts and legal aspects.
Brand Evaluation brand value evaluation requirements
1 Scope
This standard specifies the requirements of brand value calculation procedures and methods.
The standard provides a framework for brand evaluation, including the purpose of the evaluation based on evaluation perspectives, evaluation methods and qualified data sources and assumptions.
Also provides the evaluation results reporting methods.
2 Terms and definitions
The following terms and definitions apply to this document.
2.1
Assets asset
An entity owned or controlled by the legitimate rights or resources organization, these rights and resources with the ability to generate economic benefits.
2.2
Brand brand
Marketing-related intangible assets, including (but not limited to) name, terminology, symbols, images, logos, designs, or combinations thereof, used to distinguish between production
Goods, services, and (or) entity, or both, can form a unique impression and Lenovo stakeholders (2.7) consciousness, generating economic
Benefits (value).
2.3
Intangible assets intangibleasset
Recognizable without physical form non-monetary assets.
2.4
Brand monetary value monetarybrandvalue
Brand value brandvalue
Brands economic value negotiable currency units.
Note. The calculated value of the brand may be a single value or value range.
2.5
Value premise premiseofvalue
The most appropriate trading environment assumptions Value Evaluation.
2.6
Present value presentvalue
Future earnings converted to a monetary value of the current time.
2.7
Stakeholder stakeholder
Decisions are or may be affected by the brand or organization.
Note. In general stakeholders to customers, consumers, suppliers, employees, potential employees, shareholders, investors, government authorities and non-governmental organizations.
2.8
Trademark trademark
It can be a business for goods or services with other companies to distinguish goods or services, and legal protection symbol or symbols
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