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GB/T 29185-2021: Brand - Vocabulary
Status: Valid GB/T 29185: Evolution and historical versions
| Standard ID | Contents [version] | USD | STEP2 | [PDF] delivered in | Standard Title (Description) | Status | PDF |
| GB/T 29185-2021 | English | 339 |
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4 days [Need to translate]
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Brand - Vocabulary
| Valid |
GB/T 29185-2021
|
| GB/T 29185-2012 | English | 359 |
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3 days [Need to translate]
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Brand value -- Vocabulary
| Obsolete |
GB/T 29185-2012
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PDF similar to GB/T 29185-2021
Basic data | Standard ID | GB/T 29185-2021 (GB/T29185-2021) | | Description (Translated English) | Brand - Vocabulary | | Sector / Industry | National Standard (Recommended) | | Classification of Chinese Standard | A00 | | Word Count Estimation | 17,178 | | Issuing agency(ies) | State Administration for Market Regulation, China National Standardization Administration | GB/T 29185-2021: Brand - Vocabulary---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Brand - Vocabulary
ICS 03.140
CCSA00
National Standards of People's Republic of China
Replace GB/T 29185-2012
Brand term
Released on 2021-10-11
2022-02-01 implementation
State Administration of Market Supervision and Administration
Issued by the National Standardization Management Committee
Table of contents
Foreword Ⅲ
Introduction Ⅳ
1 Scope 1
2 Normative references 1
3 Basic terms of brand 1
4 Brand Evaluation Terms 2
5 Brand Cultivation and Management Terminology 5
6 Other terms related to the brand 7
Reference 9
Index 10
Foreword
This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for Standardization Work Part 1.Structure and Drafting Rules of Standardization Documents"
Drafting.
This document replaces GB/T 29185-2012 "Brand Value Terminology", compared with GB/T 29185-2012, except for structural adjustment and editing
In addition to the editorial modification, the main technical changes are as follows.
a) Modified the brand, brand planning, brand positioning, brand architecture, brand equity, brand value, brand awareness, brand recognition, product
The terms and definitions of brand reputation, brand loyalty, brand vision, brand concept, brand image, brand association, brand extension (see
3.1, 5.8, 5.7, 5.11, 5.1, 3.2, 4.18~4.21, 5.5, 5.9, 5.13, 5.14, 5.18,.2012 version 2.1~2.4, 2.6,
2.7, 2.9~2.14, 2.17, 2.20 and 2.21);
b) Added some basic brand terms in Chapter 3 (see 3.3~3.12);
c) Added some brand evaluation terms in Chapter 4 (see 4.1~4.17, 4.22~4.32);
d) Added some brand cultivation and management terms in Chapter 5 (see 5.2, 5.10, 5.19~5.21);
e) Added other terms related to brands in Chapter 6 (see Chapter 6);
f) The brand value calculation, brand identification, and brand elements have been deleted (see 2.8, 2.18, 2.19 in the.2012 edition).
Please note that some of the contents of this document may involve patents. The issuing agency of this document is not responsible for identifying patents.
This document was proposed and managed by the National Brand Evaluation Standardization Technical Committee (SAC/TC532).
Drafting organizations of this document. China National Institute of Standardization, China Brand Building Promotion Association, China Quality Certification Center, Guangdong Jianmei Aluminum Profile Factory
(Group) Co., Ltd., Asia Electric Cable Technology Co., Ltd., Diou Furniture Group Co., Ltd., China Agricultural University, Shenzhen University, Shanghai
Municipal Quality and Standardization Research Institute, Zhonghe Assets Evaluation Co., Ltd.
The main drafters of this document. Wu Fang, Lu Anran, Liu Wenwen, Liu Jianhui, Li Qingsong, Huang Shoujin, Lu Juan, Liu Weili, Jia Jia, Zhu Jun, Duan Qi,
Wu Xiangke, Zhou Yuhuan, Sun Jun, Zhang Ning.
The previous versions of this document and the documents replaced are as follows.
---In.2012, it was first published as GB/T 29185-2012;
---This is the first revision.
Introduction
In the era of global economy, brand is one of the important assets of various organizations, and it is also a comprehensive manifestation of the country's core competitiveness. Strengthen brand building
Designing and enhancing brand value is of great significance for enhancing the market competitiveness of various organizations and even the country’s international competitiveness. However, brand building
There is a lack of a unified language of communication between the participants of the event. Therefore, this document provides companies and various organizations with brand, brand evaluation, product
The terminology related to brand management is expected to provide a standardized and consistent communication language for all relevant parties and participants in brand building activities, so as to promote
The efficiency of brand building is improved.
Brand term
1 Scope
This document defines basic brand terms, brand evaluation terms, brand cultivation and management terms, and other terms related to brands.
This document is suitable for organizing brand evaluation, brand cultivation and management, and other brand-related activities.
2 Normative references
There are no normative references in this document.
3 Basic brand terminology
3.1
Brand
Intangible assets, including but not limited to names, terms, symbols, images, logos, designs, or combinations thereof, used to distinguish products, services and/or real
Body, or both, can form unique impressions and associations in the consciousness of stakeholders (6.4), thereby generating economic benefits (value).
[Source. GB/T 39654-2020, 3.1]
3.2
Brand value
The value of the brand as an asset of the entity.
[Source. GB/T 39654-2020, 3.8]
3.3
Category
The market, economic or social segmentation of branded goods or services.
[Source. GB/T 39654-2020, 3.1.3]
3.4
Subjectofbrand
The object to which the brand is attached.
Note. The main body of the brand includes corporate brand, product brand, regional brand, etc.
[Source. GB/T 36680-2018, 3.1]
3.5
Regionalbrand
Intangible assets related to regional history, culture, and economy, used to distinguish regional products, services, and/or entities, or both, can be used in
Unique impressions and associations are formed in the consciousness of stakeholders, thereby generating economic and/or social value.
3.6
Regional industrial cluster regionalalindustrialcluster
Areas with clear geographical boundaries, prominent leading industries, and relatively concentrated industries or enterprises, and intensive use of resources.
3.7
Geographical indications; GI
Produced in a specific area, the quality, reputation or other characteristics essentially depend on the natural and human factors of the place of production.
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