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GB/T 19014-2019 English PDF

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GB/T 19014-2019: Quality management - Customer satisfaction - Guidelines for monitoring and measuring
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PDF similar to GB/T 19014-2019


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Basic data

Standard ID GB/T 19014-2019 (GB/T19014-2019)
Description (Translated English) Quality management - Customer satisfaction - Guidelines for monitoring and measuring
Sector / Industry National Standard (Recommended)
Classification of Chinese Standard A00
Classification of International Standard 03.120.10
Word Count Estimation 34,346
Date of Issue 2019-12-31
Date of Implementation 2020-07-01
Quoted Standard GB/T 19000-2016
Adopted Standard ISO 10004-2018, IDT
Issuing agency(ies) State Administration for Market Regulation, China National Standardization Administration
Summary This standard applies to organizations of all types, sizes and offering different products and services. The primary concern of this International Standard is the organization's external customers.

GB/T 19014-2019: Quality management - Customer satisfaction - Guidelines for monitoring and measuring


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Quality management--Customer satisfaction--Guidelines for monitoring and measuring ICS 03.120.10 A00 National Standards of People's Republic of China Quality Management Customer Satisfaction Monitoring and Measurement Guide (ISO 10004..2018, IDT) 2019-12-31 release 2020-07-01 implementation State Administration of Market Supervision Published by the National Standardization Administration

Contents

Foreword III Introduction IV 1 Scope 1 2 Normative references 1 3 Terms and definitions 1 4 Concepts and guidelines 2 4.1 General 2 4.2 Concept of customer satisfaction 2 4.3 Guiding Principle 2 5 Customer Satisfaction Monitoring and Measurement Framework 4 5.1 Organizational Environment 4 5.2 Establishment 4 6 Planning, design and development 4 6.1 Determining goals and objectives 4 6.2 Determining range and frequency 5 6.3 Determine implementation methods and responsibilities 5 6.4 Configuring Resources 5 7 running 5 7.1 General 5 7.2 Identifying customer expectations 6 7.3 Collecting customer satisfaction data 6 7.4 Analyzing Customer Satisfaction Data 8 7.5 Communicating customer satisfaction information 9 7.6 Monitoring customer satisfaction 10 8 Maintenance and improvement 10 Appendix A (informative) Interrelation between ISO 10001, ISO 10002, ISO 10003 and this standard 12 Appendix B (Informative) Conceptual Model of Customer Satisfaction 13 Appendix C (informative) Identifying customer expectations 15 Appendix D (informative) Direct measurement of customer satisfaction 17 Appendix E (Informative) Analysis of Customer Satisfaction Data 21 Appendix F (informative) Use of customer satisfaction information 25 References 26

Foreword

This standard was drafted in accordance with the rules given in GB/T 1.1-2009. This standard uses the translation method equivalent to ISO 10004..2018 "Guide to Quality Management Customer Satisfaction Monitoring and Measurement." This standard was proposed and managed by the National Technical Committee for Quality Management and Quality Assurance Standardization (SAC/TC151). This standard was drafted. China National Institute of Standardization, Shanghai Quality Association User Evaluation Center, Anhui Guoke Testing Technology Co., Ltd., Shandong New Hope Liuhe Group Co., Ltd., Zhuhai Gree Electric Co., Ltd., China Quality Association, Shandong Tobacco Industry Co., Ltd. South Cigarette Factory, Shandong China Tobacco Industry Co., Ltd. Qingdao Cigarette Factory, Infinite (China) Co., Ltd., Shandong Provincial Institute of Standardization, Beijing 嘀嘀 Infinite Technology Development Co., Ltd. The main drafters of this standard. Cai Huali, Zhang Jingyi, Gao Feng, Shao Dongliang, Liu Zhenyu, Deng Zhi, Li Gao Shuai, Yang Ying, Meng Qinghua, Hou Yingying, Liu Weide, Sun Liangquan, Tao Longfei, Liu Shixin, Wang Hengying, Jiang Yawei.

Introduction

0.1 General One of the key elements of organizational success is customer satisfaction with the organization and its products and services. Therefore, it is necessary to monitor and measure customers satisfaction. Information obtained by monitoring and measuring customer satisfaction can help organizations identify opportunities for improvement in strategies, products, services, processes, and customer focus characteristics Yes, to achieve the goals of the organization. These improvements can increase customer confidence and bring business benefits and other benefits to the organization. This standard provides guidance for organizations to establish effective processes for monitoring and measuring customer satisfaction. This standard focuses on the satisfaction of individuals or organizations with the ability or actual acceptance of products or services from public or private organizations. 0.2 Relationship with ISO 9001 This standard is compatible with ISO 9001 and supports its purpose by providing guidance on monitoring and measuring customer satisfaction. This standard helps organizations Apply ISO 9001 specific clauses related to customer satisfaction, namely the following. a) The scope of ISO 9001..2015 on quality management systems in 4.3; b) 5.1.2 in ISO 9001..2015 regarding customer focus; c) Quality objectives in 6.2.1 of ISO 9001..2015; d) ISO 9001..2015 8.2.1c) regarding customer communication; e) 9.1.2 of ISO 9001..2015 on customer satisfaction; f) Analysis and evaluation of ISO 9001..2015, 9.1.3; g) ISO 9001..2015 9.3.2c) regarding management review input; h) ISO 9001..2015 10.1 on improvement. This standard can also be used alone. 0.3 Relationship to ISO 9004 This standard is compatible with ISO 9004 and supports its goals by effectively and efficiently applying monitoring and measuring customer satisfaction processes. ISO 9004 provides guidance for the organization's continued success. Use of this standard can enhance performance in the area of monitoring and measuring customer satisfaction Facilitate sustained success. It also facilitates continuous improvement in the quality of products, services and processes based on feedback from customers and other interested parties. Note. In addition to customers and complainants, other interested parties include suppliers, industry associations and their members, consumer organizations, relevant government agencies, individuals, owners and recipients. Monitor and measure other parties affected by the customer satisfaction process. This standard can also be used alone. Relationship between 0.4 and ISO 10001, ISO 10002, and ISO 10003 This standard is compatible with ISO 10001, ISO 10002, and ISO 10003.The four standards can be used alone or in conjunction with any one. use. When used together, this standard, ISO 10001, ISO 10002, and ISO 10003 can serve as a broader comprehensive framework In this framework, customer satisfaction is enhanced through behavioral norms, complaint handling, dispute resolution, monitoring and measuring customer satisfaction. (See Appendix A) ISO 10001 contains an organization's code of conduct guidelines on customer satisfaction. This code of conduct reduces the likelihood of problems and eliminates them Sources of complaints and disputes that lead to decreased customer satisfaction. ISO 10001 and this standard can be used together. This standard supports the establishment and implementation of codes of conduct. For example, this standard describes Processes can help organizations monitor and measure customer satisfaction with these codes of conduct (see ISO 10001..2018, 8.3). Similarly, codes of conduct can Help the organization identify and implement processes for monitoring and measuring customer satisfaction. For example, an organization can establish information about monitoring and measuring customer satisfaction Code of conduct for confidentiality of guest information. ISO 10002 contains guidelines for internal handling of complaints related to products and services. The guideline addresses complaints effectively and efficiently, Maintain customer satisfaction and customer loyalty. ISO 10002 and this standard can be used together. The guidelines provided in this standard can support the establishment and implementation of a complaint handling process. example For example, the procedures described in this standard can help organizations monitor and measure customer satisfaction with the complaint handling process (see ISO 10002..2018, 8.3). In the same way, information about the complaint handling process can be used to monitor and measure customer satisfaction. For example, the frequency and type of complaints can be used (See 7.3.2). ISO 10003 contains guidelines for resolving disputes arising from complaints about products and services that have not been satisfactorily handled internally. ISO 10003 can help reduce customer dissatisfaction resulting from unresolved complaints. ISO 10003 and this standard can be used together. This standard supports the establishment and implementation of dispute resolution processes. For example, this standard describes The described process can help the organization monitor and measure customer satisfaction with the dispute resolution process (see ISO 10003..2018, 8.3). The same reason, dispute resolution This process information can be used to monitor and measure customer satisfaction. For example, the frequency and nature of disputes can be used as indirect indicators of customer satisfaction (see 7.3.2). ISO 10001, ISO 10002 and ISO 10003 together provide guidance for reducing customer dissatisfaction and enhancing customer satisfaction. This standard Complement ISO 10001, ISO 10002, and ISO 10003 by providing customer satisfaction monitoring and measurement guidelines. The information obtained helps Instruct the organization to take steps to maintain or enhance customer satisfaction. Quality Management Customer Satisfaction Monitoring and Measurement Guide

1 Scope

This standard provides guidance for determining and implementing customer satisfaction monitoring and measurement processes. This standard applies to organizations of all types, different sizes, and offering different products and services. This standard focuses on the external Customers. Note. The terms "product" and "service" in this standard refer to the products and services that the organization expects to provide to customers or customers.

2 Normative references

The following documents are essential for the application of this document. For dated references, only the dated version applies to this article Pieces. For undated references, the latest version (including all amendments) applies to this document. GB/T 19000-2016 Quality Management System Foundation and Terminology (ISO 9000..2015, IDT)

3 terms and definitions

The terms and definitions defined in GB/T 19000-2016 and the following apply to this document. The URLs for the ISO and IEC standardization terminology databases are. 3.1 Customer Individuals or organizations who can or actually accept products or services provided by them or on demand (3.7) Examples. consumers, principals, end users, retailers, recipients, beneficiaries, and purchasers of products or services from internal processes. Note. Customers can be internal or external to the organization. [From. GB/T 19000-2016, 3.2.4] 3.2 Customer satisfaction Customer (3.1) how they feel their expectations have been met Note 1. Before the product or service is delivered, the organization (3.7) may not understand the customer's expectations, and even the customer is considering it. To achieve higher customers Satisfaction may be necessary to meet those customers' expectations that are neither express nor normally implied or must be fulfilled. Note 2. Complaint (3.3) is the most common expression of low satisfaction, but the absence of a complaint does not necessarily indicate that the customer is satisfied. Note 3. Even if the specified customer requirements are consistent with and satisfied with the customer's wishes, it does not necessarily ensure that the customer is satisfied. [From. GB/T 19000-2016, 3.9.2] 3.3 Complaint < Customer Satisfaction> Express dissatisfaction with the organization (3.7) regarding the product, service or complaint handling process, whether or not it is explicitly expected to receive a response Or solve the problem

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