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GB/T 44897-2024: Market and social research - Guidelines for internet research
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GB/T 44897-2024: Market and social research - Guidelines for internet research

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ICS 03.100.20 CCSA10 National Standard of the People's Republic of China Market and Social Research Web Survey Guide Released on October 26, 2024 Implementation on October 26, 2024 State Administration for Market Regulation The National Standardization Administration issued

Table of Contents

Preface III 1 Scope 1 2 Normative references 1 3 Terms and Definitions 1 4 Basic Principles 2 4.1 Authenticity of respondents 2 4.2 Privacy Protection 2 4.3 User-Friendliness 2 4.4 Protection of Minors 3 4.5 Avoiding Spam 3 5 Web-accessible sample libraries 3 5.1 Recruiting members of the online accessible sample library 3 5.2 Sample Library Management 4 5.3 Sample Library Monitoring 4 5.4 Sample Library Maintenance 4 5.5 Sample Library Information Release 5 6 Survey Design 5 6.1 Researcher’s recommendations to clients 5 6.2 Questionnaire Design Key Points 5 7 Survey implementation and data results 6 7.1 Implementation of the Survey 6 7.2 Data Results 6 8 Survey Quality Control 6 8.1 Recruiting and maintaining survey members 6 8.2 Project Invitation Sending Phase 6 8.3 Survey data collection phase 7 8.4 Post-project implementation phase 7 References 8 Preface This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for standardization work Part 1.Structure and drafting rules for standardization documents" Drafting. Please note that some of the contents of this document may involve patents. The issuing organization of this document does not assume the responsibility for identifying patents. This document is proposed and coordinated by the National Technical Committee for Standardization of Market, Public Opinion and Social Surveys (SAC/TC320). This document was drafted by. Tongling University, Anhui Shaoqin Information Technology Co., Ltd., China National Institute of Standardization, Shenzhen Lanzhong Future Technology Co., Ltd., Zhuhai Dinghe Quality Development Co., Ltd., Zhejiang Detuo Intelligent Control Equipment Co., Ltd., Guangzhou Boqia Standard and Testing Technology Co., Ltd. Company, Sun Yat-sen University, Sichuan Zhicheng Quality Technology Co., Ltd., China Standard Technology Group Co., Ltd., State Grid Corporation of China Customer Service Center Center, Zhejiang Yangtze River Delta Standards and Technology Research Institute, and Jilin Standards Research Institute. The main drafters of this document are. Xu Yingcheng, Su Benyue, Hua Chunxiang, Wu Fang, Xu Baicheng, Zheng Yu, Liu Qing, Wang Yanfeng, Zhang Xin, Feng Wei, Zhao Gang, Qi Ping, Hua Huanhuan, Chen Weiwei, Wu Gang, Zhao Bo, Bu Xiaoyang, Gong Shiya, Quan Kunpeng. Market and Social Research Web Survey Guide 1 Scope This document provides the basic principles of network surveys in the field of market and social surveys, network accessible sample libraries, survey design, survey Implementation and data results, and survey quality control content. This document is applicable to market and social survey network survey related activities based on network accessible sample library, other network survey activities For reference only. 2 Normative references This document has no normative references. 3 Terms and Definitions The following terms and definitions apply to this document. 3.1 Research The process of collecting, organizing, analyzing and presenting information based on specific purposes and in accordance with certain standards. Note. Research is also called "study" or "investigation" in practical applications. Compared with survey, research also includes the process of analysis. [Source. GB/T 26315-2010, 3.1] 3.2 client Individuals, organizations, institutions or departments that require or commission research projects, which can be internal or external. [Source. GB/T 26316-2023, 3.14] 3.3 Respondent Individuals or organizations from whom data is collected for market research purposes. [Source. GB/T 26316-2023, 3.62] 3.4 Internet research Respondents completed the survey via the Internet on a voluntary and independent basis. Note. Respondents are generally from online accessible sample banks (3.7) or other Internet users. 3.5 Sample Library Panel A database or collection used to organize and manage samples. 3.6 Accessible sample library accesspanel A sample pool is composed of potential respondents who declare that they can cooperate with future data collection. ...