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Market and social research - Guidelines for the questionnaire development
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Basic data
| Standard ID | GB/T 44895-2024 (GB/T44895-2024) |
| Description (Translated English) | Market and social research - Guidelines for the questionnaire development |
| Sector / Industry | National Standard (Recommended) |
| Classification of Chinese Standard | A10 |
| Classification of International Standard | 03.100.20 |
| Word Count Estimation | 12,156 |
| Date of Issue | 2024-10-26 |
| Date of Implementation | 2024-10-26 |
| Issuing agency(ies) | State Administration for Market Regulation, China National Standardization Administration |
GB/T 44895-2024: Market and social research - Guidelines for the questionnaire development
---This is an excerpt. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.), auto-downloaded/delivered in 9 seconds, can be purchased online: https://www.ChineseStandard.net/PDF.aspx/GBT44895-2024
ICS 03.100.20
CCSA10
National Standard of the People's Republic of China
Guidelines for Compilation of Market and Social Survey Questionnaires
Released on October 26, 2024
Implementation on October 26, 2024
State Administration for Market Regulation
The National Standardization Administration issued
Table of Contents
Preface III
1 Scope 1
2 Normative references 1
3 Terms and Definitions 1
4 General Principles 1
4.1 Functionality 1
4.2 Scientificity 2
4.3 Efficiency 2
4.4 Maintainability 2
5 Questionnaire structure design 2
5.1 Overview 2
5.2 Questionnaire Title 2
5.3 Questionnaire Instructions 2
5.4 Basic Information of Respondents 2
5.5 Subject matter of the survey 2
5.6 Coding 2
5.7 Recording of Work Proof 3
6 Main types of survey questions 3
6.1 Directness Question 3
6.2 Indirectness Problem 3
6.3 Hypothetical Question 3
6.4 Open Question 3
6.5 Closed Questions 3
6.6 Factual Questions 3
6.7 Behavioral Problems 3
6.8 Motivational Questions 3
6.9 Attitudinal Questions 3
7 Questionnaire Preparation Step 3
7.1 Overview 3
7.2 Clarify the survey topic and objectives 4
7.3 Clarify the scope of data collection 4
7.4 Determine the questionnaire type and survey method 4
7.5 Determine the content and format of the questions 4
7.6 Arranging the order of questions 5
7.7 Determine the structure and format of the questionnaire 5
7.8 Check and modify the first draft 5
7.9 Forming a formal questionnaire 5
Appendix A (Informative) Common Survey Methods for Questionnaires 6
References 7
Preface
This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for standardization work Part 1.Structure and drafting rules for standardization documents"
Drafting.
Please note that some of the contents of this document may involve patents. The issuing organization of this document does not assume the responsibility for identifying patents.
This document is proposed and coordinated by the National Technical Committee for Standardization of Market, Public Opinion and Social Surveys (SAC/TC320).
This document was drafted by. China National Institute of Standardization, Hefei Hanlin Cultural Technology Co., Ltd., China Standard Technology Group Co., Ltd.,
Li (Shanghai) Technology Development Co., Ltd., Shenzhen Aoyuan Technology Co., Ltd., Shaoxing Huayu Textile Machinery Co., Ltd., Shandong Biaoyitong Information Technology
Service Co., Ltd., Zhongshan Heshuo Gaopin Electrical Appliance Co., Ltd., Sichuan Zhicheng Quality Technology Co., Ltd., Keqiao District Quality Metrology Inspection and Testing Center
Center, Computer Network Information Center of the Chinese Academy of Sciences, Henan Province Metrology Standards and Product Quality Inspection and Testing Center, China Jiliang University, China Geological Survey
Zhengzhou Research Institute of University of Science and Technology (Beijing).
The main drafters of this document are. Xu Yingcheng, Hua Chunxiang, Wu Fang, Wang Yanfeng, Zhang Xin, Meng Yudong, Zhao Huan, Tong Jiajia, Zhang Dongju, Li Yuanyuan,
Feng Wei, Hou Jiaoliang, Liu Guangrong, Zhou Qiuxia, Wu Gang, Liu Aiying, Gao Wulong, Zhu Peiwu, Zhang Tianwei, and Yue Wen.
Guidelines for Compilation of Market and Social Survey Questionnaires
1 Scope
This document provides the general principles for compiling market and social survey questionnaires, and provides information on questionnaire types, questionnaire structure design, and survey questions.
Guidance on the main types, steps for preparing questionnaires, etc.
This document is applicable to activities related to the compilation of market and social survey questionnaires.
2 Normative references
This document has no normative references.
3 Terms and Definitions
The following terms and definitions apply to this document.
3.1
Research
The process of collecting, organizing, analyzing and presenting information based on specific purposes and in accordance with certain standards.
Note. Research is also called "study" or "investigation" in practical applications. Compared with survey, research also includes the analysis process.
[Source. GB/T 26315-2010, 3.1]
3.2
investigator
Personnel who carry out questionnaire surveys.
3.3
Respondent
Individuals or organizations from whom data is collected for market research purposes.
[Source. GB/T 26316-2023, 3.62]
3.4
Questionnaire
A structured or partially structured tool or means of data collection consisting of a series of questions.
[Source. GB/T 26316-2023, 3.74]
3.5
A research method that collects information by posing written questions.
Note. The researcher compiles the questions to be studied into a questionnaire and answers it by mail, in person or through follow-up visits.
[Source. GB/T 26315-2010, 5.1.6, modified]
4 General Principles
4.1 Functionality
The questionnaire should be designed in a standardized manner and be designed to meet the needs of the survey subjects.
...