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Basic data
| Standard ID | GB/T 43428-2023 (GB/T43428-2023) |
| Description (Translated English) | Digital analytics and web analyses for purposes of market, opinion and social research - Vocabulary and service requirements |
| Sector / Industry | National Standard (Recommended) |
| Classification of Chinese Standard | A10 |
| Classification of International Standard | 03.100.20 |
| Word Count Estimation | 22,255 |
| Date of Issue | 2023-12-28 |
| Date of Implementation | 2023-12-28 |
| Issuing agency(ies) | State Administration for Market Regulation, China National Standardization Administration |
GB/T 43428-2023: Digital analytics and web analyses for purposes of market, opinion and social research - Vocabulary and service requirements
---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
ICS 03:100:20
CCSA10
National Standards of People's Republic of China
Numerical analysis and analysis in market, public opinion and social surveys
Network Analysis Terminology and Service Requirements
(ISO 19731:2017,IDT)
Published on 2023-12-28
Implemented on 2023-12-28
State Administration for Market Regulation
Released by the National Standardization Administration Committee
Table of contents
Preface III
Introduction IV
1 Scope 1
2 Normative references 1
3 Terms and Definitions 1
4 Research project management requirements 6
4:1 Organization and Responsibilities 6
4:1:1 Research process management 6
4:1:2 Project management responsibilities 6
4:1:3 Appointment of research project quality manager 6
4:2 Information confidentiality 7
4:3 Documentation requirements 7
4:3:1 Basic requirements 7
4:3:2 Document management (excluding research project related documents) 7
4:3:3 Management of research project documents 7
4:3:4 Records Management 7
4:4 Competencies and training 7
4:5 Subcontracting/Outsourcing 7
4:6 Validity review of research process requirements 8
4:6:1 Project Management Review 8
4:6:2 Problem and Complaint Management 8
4:6:3 Internal audit 8
5 Proposals and Tenders 8
5:1 Service Provider Submits Client’s Proposals and Tenders 8
5:2 Other aspects to be determined by the service provider 9
5:2:1 Basic requirements 9
5:2:2 Data cleaning and editing 9
5:2:3 Sentiment and/or text analysis10
5:2:4 Website usage and measurement analysis10
6 Project Execution10
6:1 Basic requirements 10
6:2 Digital analysis and network analysis data collection 11
6:2:1 Data collection methods 11
6:2:2 Validation of data collection process 11
6:2:3 Respondent protection11
6:2:4 Weighting 11
6:3 Protection of Personally Identifiable Information 11
6:4 Equipment monitoring12
6:5 Report 12
6:6 Data Saving13
6:7 Data Security13
6:8 Ownership and release of research results13
Appendix NA (informative) Comparison table 14 between this document and relevant provisions of GB/T 26316-2023
Reference 15
Foreword
This document complies with the provisions of GB/T 1:1-2020 "Standardization Work Guidelines Part 1: Structure and Drafting Rules of Standardization Documents"
Drafting:
This document is equivalent to ISO 19731:2017 "Terminology and Service Requirements for Digital Analysis and Network Analysis in Market, Public Opinion and Social Surveys":
This document has made the following minimal editorial changes:
1) Added the “source” of some terms (see 3:2, 3:41, 3:70, 3:78, 3:86, 3:92, 3:104):
2) Added informative appendix NA:
Please note that some content in this document may be subject to patents: The publisher of this document assumes no responsibility for identifying patents:
This document is proposed and coordinated by the National Market, Public Opinion and Social Survey Standardization Technical Committee (SAC/TC320):
This document was drafted by: China National Institute of Standardization, CCTV Market Research Co:, Ltd:, Ipsos (China) Consulting Co:, Ltd:, China
Food, Nutrition and Health Research Institute, Xiamen Kaimu Management Consulting Co:, Ltd:, Ruizhi Technology Group Co:, Ltd:
The main drafters of this document: Feng Wei, Li Jinghua, Tian Zhi, Guo Fei, Liu Bo, Li Weimin, Xu Yingcheng, Hua Chunxiang, Fu Xiaodong, Wu Qian, Li Ying,
Kang Yuting, Shen Lei:
Introduction
The importance of digital behavior and online digital opinion analysis by individuals and companies is growing rapidly: For example, website visitors
Measurement of behavior, measurement of behavior through libraries, and registration and measurement of social media users’ speech and emotions:
This document provides an in-depth study of the working methods of service providers in the field of digital analytics and website analytics, thus increasing the
Transparency of services to customers: This document is intended to supplement GB/T 26316 and be used simultaneously:
Numerical analysis and website analysis for market, public opinion and social survey purposes may be compared with equivalent analyzes carried out for non-research purposes:
distinguish: In both cases, the privacy protection of the analyzed persons is governed by the legal provisions applicable to the specific project and the relevant professional practices:
to be bound by the Code and other ethical principles:
Numerical analysis and analysis in market, public opinion and social surveys
Network Analysis Terminology and Service Requirements
1 Scope
This document defines terms and definitions for organizations and professionals who perform digital analytics and website analytics, and sets out related service requirements:
requirements and established criteria for assessing and evaluating the quality of such services: It is suitable for using market, public opinion and social surveys as the basis through various methods and techniques:
Collect, analyze and report digital data for various purposes:
This document applies to digital analysis and website analysis carried out on the initiative of the service provider, commissioned by the customer or carried out by the customer himself:
This document is suitable for digital and website analytics research activities such as:
--- Understand the website through the use of library traces, web page display and other methods, as well as cross-site browsing, the time spent by visitors and their behavior
usage;
---Online measurement sample library, for example, through measurement software installed on the desktop computer, mobile device or tablet device of the sample library member
Ongoing measurement of network access;
---Measure online usage across the entire domain through tag-based solutions that can be combined with online repository data
Integration provides hybrid measurements;
---Social media analysis, collection, aggregation and analysis, such as online comments provided by "Weibo" and "WeChat", as well as user-generated content
Content, such as blogs, forums, and comments on news websites or other websites:
Note: The entire domain can also be understood as the entire population:
This document can be understood to cover all forms of digital data collection, including desktop computers, tablets, mobile devices and OTT (over-the-top)
Connected TV) devices, and IoT (Internet of Things) devices (if applicable):
2 Normative reference documents
The contents of the following documents constitute essential provisions of this document through normative references in the text: Among them, the dated quotations
For undated referenced documents, only the version corresponding to that date applies to this document; for undated referenced documents, the latest version (including all amendments) applies to
this document:
ISO 20252 Market, opinion and social research (including insights and data analysis) terminology and service requirements (Market, opinion
Note: GB/T 26316-2023 Market, public opinion and social surveys (including insights and data analysis) terminology and service requirements (ISO 20252:2019, IDT)
3 Terms and definitions
The terms and definitions defined in ISO 20252 and below apply to this document:
3:1
ad displayadimpression
Advertising displays on the device:
[Source: GB/T 26316-2023,3:4]
3:2
Algorithm
Processes and rules followed during calculations or solving other problems:
...
