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GB/T 31282-2014 English PDF

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GB/T 31282-2014: Brand valuation -- Internet and related services
Status: Valid
Standard IDUSDBUY PDFLead-DaysStandard Title (Description)Status
GB/T 31282-2014259 Add to Cart 3 days Brand valuation -- Internet and related services Valid

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Basic data

Standard ID: GB/T 31282-2014 (GB/T31282-2014)
Description (Translated English): Brand valuation -- Internet and related services
Sector / Industry: National Standard (Recommended)
Classification of Chinese Standard: A00
Classification of International Standard: 03.140
Word Count Estimation: 11,133
Date of Implementation: 12/1/2014
Quoted Standard: GB/T 29185; GB/T 29186; GB/T 29187; GB/T 29188-2012
Regulation (derived from): People's Republic of China Announcement of Newly Approved National Standards 2014 No. 23
Issuing agency(ies): General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, Standardization Administration of the People's Republic of China
Summary: This Standard specifies the Internet and related services industry brand value evaluation of the calculation model, the relevant requirements of index calculation, calculation process, and more. This Standard applies to the Internet and related services (

GB/T 31282-2014: Brand valuation -- Internet and related services

---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Brand valuation. Internet and related services ICS 03.140 A00 National Standards of People's Republic of China Brand Valuation of Internet and related services Issued on. 2014-09-30 2014-12-01 implementation Administration of Quality Supervision, Inspection and Quarantine of People's Republic of China Standardization Administration of China released

Foreword

This standard was drafted in accordance with GB/T 1.1-2009 given rules. This standard by the national brand value and the valuation of Standardization Technical Committee (SAC/TC532) and focal points. This standard was drafted. Anhui Institute of Standardization, China National Institute of Standardization, Hefei Inta Information Technology Co., Ltd., the China Internet Network Information Center, China Internet Association, the University of Science and Technology of China, Suning Appliance Group Co., Ltd., Tencent Technology (Beijing) Co., SECRETARY, Hegyi Taisho yuan Information Technology Co., Ltd., Anhui Science and Technology Co., Ltd., Anhui Guoxin Assets Appraisal Co., Ltd. The main drafters of this standard. Fan Wenyue, Kang Jian, Zhang Li, Chen Jiangong, Liu chang, from Cui Jun, Wu Fang, Xiong Yan, Ren Jun, Zhang Qing, Yang Shining, Liang Yingyong, Zhou Min, Li Yuan, Zhou Zhiqiang, the text is Yin, Zhang Shisheng step Turquoise Blue, Cheng Shu. Brand Valuation of Internet and related services

1 Scope

This standard specifies the Internet and related services industry brand value evaluation of the calculation model, the relevant index calculation, the calculation process, etc. Claim. This standard applies to the Internet and related services (industry) enterprise or group of enterprises (hereinafter referred to as enterprise) brand value evaluation, but also as Industry organizations and third-party evaluation of the enterprise brand value basis.

2 Normative references

The following documents for the application of this document is essential. For dated references, only the dated version suitable for use herein Member. For undated references, the latest edition (including any amendments) applies to this document. GB/T 29185 brand value terms GB/T 29186 brand value elements GB/T 29187 Evaluation brand brand value evaluation requirements GB/T 29188-2012 brand multi-period excess earnings method evaluation

3 Terms and Definitions

GB/T 29185, GB/T 29186, GB/T 29187, GB/T 29188 and defined by the following terms and definitions apply to this document. 3.1 Internet and related services Internetandrelatedservices In addition to basic telecom operators, the Internet-based transmission network data storage, data processing and related activities, providing access to the Internet Information about the application infrastructure services, or provide online information via the Internet, e-mail, data retrieval, online games and other information services industry. 4 Internet-related services and brand value calculation model Excess earnings method over 4.1 cycle model For technical parameters and their symbols refer to the standard used in the GB/T 29188-2012. Multi-period excess earnings method based on the brand value of enterprises or enterprise groups according to formula (1). VB = Σ t = 1 FBC, t (1 R) t FBC, T 1 Rg · 1 (1 R) T (1) Where. VB --- brand value; FBC, t --- t-Brand cash flow; FBC, T 1 --- T 1 Brand of the Year Cash Flow; T --- period of rapid growth, according to industry characteristics, usually 3 to 5 years; R --- brand value discount rate; g --- perpetual growth rate, expected long-term rate of inflation may be employed.
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