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Delivery: <= 3 days. True-PDF full-copy in English will be manually translated and delivered via email. GB/T 31280-2022: Brand valuation - Alcohol, beverage and refined tea manufacturing industry Status: Valid GB/T 31280: Historical versions
Basic dataStandard ID: GB/T 31280-2022 (GB/T31280-2022)Description (Translated English): Brand valuation - Alcohol, beverage and refined tea manufacturing industry Sector / Industry: National Standard (Recommended) Classification of Chinese Standard: A00 Classification of International Standard: 03.140 Word Count Estimation: 14,147 Date of Issue: 2022-12-30 Date of Implementation: 2022-12-30 Older Standard (superseded by this standard): GB/T 31280-2014 Issuing agency(ies): State Administration for Market Regulation, China National Standardization Administration GB/T 31280-2022: Brand valuation - Alcohol, beverage and refined tea manufacturing industry---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.ICS 03.140 CCSA00 National Standards of People's Republic of China Replacing GB/T 31280-2014 Brand Value Evaluation Wine, Beverage and Refined Tea Manufacturing Industry Posted on 2022-12-30 2022-12-30 implementation State Administration for Market Regulation Released by the National Standardization Management Committee table of contentsPreface I 1 Scope 1 2 Normative references 1 3 Terms and Definitions 1 4 Brand Strength1 5 Evaluation Model 3 6 Evaluation process 4 Appendix A (Informative) Examples and Explanations of Brand Strength Indicators 6 Appendix B (Informative) Alternative Evaluation Methods 9 Reference 10forewordThis document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for Standardization Work Part 1.Structure and Drafting Rules for Standardization Documents" drafting. This document replaces GB/T 31280-2014 "Brand Value Evaluation of Wine, Beverage and Refined Tea Manufacturing Industry", and GB/T 31280- Compared with.2014, except for structural adjustment and editorial changes, the main technical changes are as follows. a) The scope has been changed (see Chapter 1, Chapter 1 of the.2014 edition); b) Added references to terms and definitions in GB/T 39654 (see Chapter 3); c) Changed the brand strength index of wine, beverage and refined tea manufacturing industry, according to the theory of "five elements of brand value" from tangible, quality, creative The five aspects of new, service and intangible elements have adjusted and optimized the intensity index (see Chapter 4, Chapter 5 of the.2014 edition); d) Changed the brand value evaluation model of wine, beverage and refined tea manufacturing industries, and optimized and adjusted the calculation methods of some indicators (See Chapter 5, Chapter 4 of the.2014 edition); e) The evaluation process has been changed, and the evaluation process has been adjusted and optimized (see Chapter 6, Chapter 6 of the.2014 edition). Please note that some contents of this document may refer to patents. The issuing agency of this document assumes no responsibility for identifying patents. This document is proposed and managed by the National Brand Evaluation Standardization Technical Committee (SAC/TC532). This document is drafted by. China Brand Building Promotion Association, Jiangsu Yanghe Distillery Co., Ltd., China Article Numbering Center, Fujian Provincial Brand Brand Construction Promotion Association, Guangdong Product Quality Supervision and Inspection Research Institute, Huzhou Zheyi Liquor Co., Ltd., "China Brand" magazine, China Standard Chemical Research Institute, Anhui Shuanglun Group Co., Ltd., Tianchao Shangpin Wine Industry (Guizhou) Co., Ltd., Qingdao Standardization Research Institute, Quanzhou Brand development center. The main drafters of this document. Lu Anran, Xu Rong, Wu Fang, Huang Xingqiao, Qi Yan, Wang Di, Wu Xuegen, Liu Wenzhen, Zhang Juan, Gu Qin, Huang Cuili, Huang Yongyi, Zhang Yu, Zhou Bo, Chen Hao, Liu Zhigao, Xu Jia. This document was first published in.2014; this is the first revision. Brand Value Evaluation Wine, Beverage and Refined Tea Manufacturing Industry1 ScopeThis document gives the brand strength, evaluation model and evaluation process of brand value evaluation in wine, beverage and refined tea manufacturing industries. This document is applicable to brand value evaluation of wine, beverage and refined tea manufacturing enterprises and products. This document is not suitable for evaluating regional brands.2 Normative referencesThe contents of the following documents constitute the essential provisions of this document through normative references in the text. Among them, dated references For documents, only the version corresponding to the date is applicable to this document; for undated reference documents, the latest version (including all amendments) is applicable to this document. GB/T 29185 brand terms GB/T 29188 Multi-period excess return method for brand evaluation GB/T 39654 Brand Evaluation Principles and Basis3 Terms and DefinitionsThe following terms and definitions defined in GB/T 29185, GB/T 29188 and GB/T 39654 apply to this document. 3.1 wine manufacturing wine manufacturing Production of alcohol, liquor, beer and its special malt, rice wine, wine, fruit wine, configured wine and other wines. 3.2 Carbonated drinks, bottled (filled) drinking water, fruit and vegetable juices and fruit and vegetable juice drinks, milk drinks and vegetable protein drinks, solid drinks, tea drinks and Production of other beverages. 3.3 Refined tea processing refined teaprocessing Production of finely processed tea leaves such as sieving, pressing, winnowing, drying, heaping and blending of raw tea or semi-finished raw tea.4 Brand Strength4.1 Overview The evaluation indicators of brand strength in the wine, beverage and refined tea manufacturing industry include tangible elements (K1), quality elements (K2), innovation elements (K3), service Business elements (K4) and intangible elements (K5). See Appendix A for examples and descriptions of indicator evaluations at all levels. 4.2 Evaluation indicators 4.2.1 Tangible elements Evaluation indicators may include. ......Tips & Frequently Asked Questions:Question 1: How long will the true-PDF of GB/T 31280-2022_English be delivered?Answer: Upon your order, we will start to translate GB/T 31280-2022_English as soon as possible, and keep you informed of the progress. The lead time is typically 1 ~ 3 working days. The lengthier the document the longer the lead time.Question 2: Can I share the purchased PDF of GB/T 31280-2022_English with my colleagues?Answer: Yes. The purchased PDF of GB/T 31280-2022_English will be deemed to be sold to your employer/organization who actually pays for it, including your colleagues and your employer's intranet.Question 3: Does the price include tax/VAT?Answer: Yes. 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