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GB/T 42454-2023: Information technology service - Digitize marketing - Mobile marketing technical specification
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| GB/T 42454-2023 | English | 409 |
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Information technology service - Digitize marketing - Mobile marketing technical specification
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GB/T 42454-2023
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Basic data | Standard ID | GB/T 42454-2023 (GB/T42454-2023) | | Description (Translated English) | Information technology service - Digitize marketing - Mobile marketing technical specification | | Sector / Industry | National Standard (Recommended) | | Classification of Chinese Standard | L77 | | Classification of International Standard | 35.080 | | Word Count Estimation | 21,274 | | Date of Issue | 2023-03-17 | | Date of Implementation | 2023-10-01 | | Issuing agency(ies) | State Administration for Market Regulation, China National Standardization Administration | GB/T 42454-2023: Information technology service - Digitize marketing - Mobile marketing technical specification
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ICS35:080
CCSL77
National Standards of People's Republic of China
Information Technology Services Digital Marketing Services
Mobile Marketing Technical Specifications
Released on 2023-03-17
2023-10-01 implementation
State Administration for Market Regulation
Released by the National Standardization Management Committee
table of contents
Preface III
1 Scope 1
2 Normative references 1
3 Terms and Definitions 1
4 Abbreviations 2
5 General framework 3
6 Mobile Marketing Process 4
7 Mobile Marketing Agreement 5
8 Mobile Marketing Effectiveness Monitoring 6
9 Mobile Marketing Data Governance 7
10 Test method 10
APPENDIX A (INFORMATIVE) EXAMPLE OF THE MOBILE MARKETING PROCESS13
Reference 16
foreword
This document is in accordance with the provisions of GB/T 1:1-2020 "Guidelines for Standardization Work Part 1: Structure and Drafting Rules for Standardization Documents"
drafting:
Please note that some contents of this document may refer to patents: The issuing agency of this document assumes no responsibility for identifying patents:
This document is proposed and managed by the National Information Technology Standardization Technical Committee (SAC/TC28):
This document is drafted by: Shanghai Computer Software Technology Development Center, Shenzhen Saixi Information Technology Co:, Ltd:, Shanghai Information Service Industry
Industry associations, Shanghai Ruanzhong Information Technology Co:, Ltd:, East China Normal University, Shenzhen Tencent Computer System Co:, Ltd:, Shanghai Jiuzhong Network
Technology Co:, Ltd:, Shanghai AdSun Digital Technology Co:, Ltd:, Zhendao Information Technology (Shanghai) Co:, Ltd:, Shanghai Telecom Technology Development Co:, Ltd:
Co:, Ltd:, Shanghai Yuwei Technology Co:, Ltd:, Shanghai Twin Data Technology Co:, Ltd:, Chengdu New Hope Financial Information Co:, Ltd:
The main drafters of this document: Yang Lin, Lu Lei, Song Jundian, Lu Xue, Zhou Chaojian, He Jing, Chen Xueyuan, Cai Haomiao, Gao Ming, Dai Bingrong, Wang Yue,
Zhu Yongjia, Xia Juan, Zhang Mingying, Si Mengmeng, Zhao Xulong, Zhu Yi, Liu Jiao, Wu Di, Ma Junjie, Liu Hong:
Information Technology Services Digital Marketing Services
Mobile Marketing Technical Specifications
1 Scope
This document gives the overall framework of mobile marketing, stipulates the mobile marketing process, mobile marketing agreement, mobile marketing effect monitoring and mobile marketing
Requirements for Data Governance for Mobile Marketing, describing the testing methodology:
This document applies to the mobile marketing service process: Advertising exchange platforms, supply-side platforms and demand-side platforms related to mobile marketing
All participants provide technical guidance in the process of developing mobile marketing services:
2 Normative references
The contents of the following documents constitute the essential provisions of this document through normative references in the text: Among them, dated references
For documents, only the version corresponding to the date is applicable to this document; for undated reference documents, the latest version (including all amendments) is applicable to
this document:
GB/T 34941-2017 Technical requirements for programmatic marketing of digital marketing services for information technology services
GB/T 34960:5-2018 Information Technology Service Governance Part 5: Data Governance Specifications
GB/T 36344-2018 Information Technology Data Quality Evaluation Index
3 Terms and Definitions
The following terms and definitions apply to this document:
3:1
supply side platform supplysideplatform; SSP
Integrate media resources and provide media owners or managers with a media service platform for programmatic advertisement allocation and screening:
[Source: GB/T 34941-2017, 3:5]
3:2
Demand side platform demandsideplatform; DSP
An advertiser service platform that integrates the needs of advertisers and provides advertisers with publishing services:
[Source: GB/T 34941-2017, 3:4]
3:3
Open, capable of linking SSP or media with DSP, providing online services such as advertising data exchange, analysis matching and transaction settlement
service platform:
[Source: GB/T 34941-2017, 3:3, modified]
3:4
ad click advertisementclick
In order to promote the opening of the advertisement page, the effective interaction between the user and the advertisement:
3:5
Advertisement request advertisementrequest
The act of sending a request for an advertisement from the user's mobile terminal to the advertisement trading platform (3:3):
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