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GB/T 35779-2017: Brand evaluation -- City
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| Standard ID | Contents [version] | USD | STEP2 | [PDF] delivered in | Standard Title (Description) | Status | PDF |
| GB/T 35779-2017 | English | 379 |
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Brand evaluation -- City
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GB/T 35779-2017
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Basic data | Standard ID | GB/T 35779-2017 (GB/T35779-2017) | | Description (Translated English) | Brand evaluation -- City | | Sector / Industry | National Standard (Recommended) | | Classification of Chinese Standard | A00 | | Classification of International Standard | 03.080 | | Word Count Estimation | 19,116 | | Date of Issue | 2017-12-29 | | Date of Implementation | 2017-12-29 | | Quoted Standard | GB 3095; GB/T 17775 | | Regulation (derived from) | National Standards Announcement No. 32 of 2017 | | Issuing agency(ies) | General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, Standardization Administration of the People's Republic of China | | Summary | This standard stipulates the index system of urban brand evaluation and the calculation method and evaluation process of the comprehensive influence of urban brands. This standard applies to third-party agencies to carry out urban brand evaluation. City managers can refer to the use of self-evaluation of the city brand building. | GB/T 35779-2017: Brand evaluation -- City---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Brand evaluation.City
ICS 03.080
A00
National Standards of People's Republic of China
Brand Evaluation City
Published on.2017-12-29
2017-12-29 Implementation
General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China
China National Standardization Administration released
Directory
Preface I
Introduction II
1 Scope 1
2 Normative references 1
3 Terms and Definitions 1
4 Evaluation Index System 2
4.1 Indicator Selection Principle 2
4.2 City Brand Evaluation Four Dimensions 2
4.3 Brand Elements Secondary Index 2
5 Calculation Method of Urban Brand's Comprehensive Influence 7
5.1 General 7
5.2 Secondary Index Calculation Method 8
5.3 Comprehensive Impact Calculation Method 8
6 Evaluation Process 8
6.1 Evaluation Preparation 8
6.2 Data Collection and Verification 8
6.3 Result Calculation and Presentation Method 9
Appendix A (Normative Appendix) Correspondence between the secondary indicators of the brand elements and the four dimensions 10
Appendix B (Informative) Determination of weight values 12
Reference 15
Foreword
This standard was drafted in accordance with the rules given in GB/T 1.1-2009.
This standard is proposed and managed by the National Brand Evaluation Standardization Technical Committee (SAC/TC532).
This standard was drafted by. China City News, China National Institute of Standardization, China Brand Building Promotion Association, and Central University for Nationalities.
The main drafters of this standard are. Xie Shujiang, Chang Liang, Cai Huali, Zheng Zhishou, Liu Zhengliang, Lu Anran, Wang Qianqian, and Wang Hao.
Introduction
City brand is an important asset of the city. Strengthen the nurturing of urban brands and increase the popularity, reputation and credibility of urban brands.
The economic and social development of the city is of great significance. Developing urban brand evaluation is an important means of nurturing urban brands. This standard base
In order to actively evaluate concepts and design secondary indicators in terms of urban visibility, urban development strength, urban brand presentation, and integrated urban word of mouth
Standards, and then classify them into the first-class indicators of brand elements such as urban tangible assets, intangible assets, quality, service, and technological innovation, and use the number
The learning model quantitatively evaluates the comprehensive influence of the city brand. This standard can be used as a third party organization to carry out urban brand evaluation and urban management
The basis of the city brand.
Brand Evaluation City
1 Scope
This standard stipulates the index system of urban brand evaluation and the calculation method and evaluation process of the comprehensive influence of urban brands.
This standard applies to third-party agencies to carry out urban brand evaluation. City managers can self-evaluate urban brand construction
Refer to use.
2 Normative references
The following documents are indispensable for the application of this document. For dated references, only dated versions apply to this article
Pieces. For undated references, the latest version (including all amendments) applies to this document.
GB 3095 Ambient Air Quality Standard
Division and Assessment of Quality Grades for GB/T 17775 Tourist Areas (Points)
Production Safety Incident Report and Investigation and Handling Regulations State Council Order No. 493
3 Terms and Definitions
The following terms and definitions apply to this document.
3.1
City city
The municipalities, cities, districts, counties, and towns established by the state according to the administrative system.
3.2
City brand citybrand
A combination of elements that can create a unique impression and association in the awareness of stakeholders in cities (3.1), including names, terms, symbols, logos,
Design or a combination thereof.
3.3
City brand comprehensive influence comprehensiveinfluenceofcitybrand;CICB
The city brand (3.2) demonstrates its ability to influence from multiple dimensions.
3.4
City brand evaluation citybrandevaluation
Quantitatively evaluate the activities of the city brand's comprehensive influence (3.3).
3.5
Evaluation index baselineofevaluationindicator
The evaluation criteria of each quantitative evaluation index are generally taken as the optimum value, the average value or the specified standard value.
3.6
Weight value weightofevaluationindicator
The importance of each evaluation index in the index system of city brand evaluation (3.4).
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