GB/T 31232.2: Evolution and historical versions
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E-commerce statistical indicator system - Part 2: Online marketing
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GB/T 31232.2-2025
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| GB/T 31232.2-2014 | English | 439 |
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E-commerce statistical indicator system -- Part 2: Online marketing
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GB/T 31232.2-2014
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Basic data | Standard ID | GB/T 31232.2-2025 (GB/T31232.2-2025) | | Description (Translated English) | E-commerce statistical indicator system - Part 2: Online marketing | | Sector / Industry | National Standard (Recommended) | | Date of Implementation | 2025-12-01 | | Older Standard (superseded by this standard) | GB/T 31232.2-2014 | GB/T 31232.2-2014: E-commerce statistical indicator system -- Part 2: Online marketing---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
E-commerce statistical indicator system Part 2.. Online marketing
ICS 35.240.60
A10
National Standards of People's Republic of China
E-commerce statistical indicators system
Part 2. Online Marketing
Issued on. 2014-09-30
2015-04-15 implementation
Administration of Quality Supervision, Inspection and Quarantine of People's Republic of China
Standardization Administration of China released
Table of Contents
Preface Ⅰ
1 Scope 1
2 Normative references 1
3 Terms and definitions
4 Classification and statistical indicators framework 1
5 4 statistical indicators describe its contents
6 14 statistical dimensions
7 statistical indicators extension 14
Foreword
GB/T 31232 "e-commerce statistics index system" temporarily divided into five sections.
--- Part 1. General;
--- Part 2. Online Marketing;
--- Part 3. pay;
--- Part 4. credit;
--- Part 5. Logistics.
This section GB/T Part of 231,232.
This section drafted in accordance with GB/T 1.1-2009 given rules.
This part of the National Standardization Technical Committee on Electronic Business (SAC/TC83) and focal points.
This section drafted by. China National Institute of Standardization, Taobao (China) Co., Ltd..
The main drafters of this section. Liu Ying, Wang Zhimin, ginger bud, hair wave, Zhang Maosen, Wu Wenzhi, Duan Ying Cai Huilong, salty Kui Tong, Yang Qinghai, Baimeng Han,
Sui Yuan, SUN Zhao Yang, Cao nine new, continuous Dong.
E-commerce statistical indicators system
Part 2. Online Marketing
1 Scope
This section GB/T 31232 specifies the classification and statistical indicators in the framework of e-commerce online marketing statistical indicators, targets and description
Its content, statistical dimensions and metrics extension methods.
This section applies to e-commerce operations, management and marketing research and development process and evaluate statistical information to predict e-commerce.
2 Normative references
The following documents for the application of this document is essential. For dated references, only the dated version suitable for use herein
Member. For undated references, the latest edition (including any amendments) applies to this document.
GB/T 2260 People's Republic of China administrative division code
GB/T 2261.1 Classification and codes of basic personal information - Part 1. Human Gender Code
GB/T 7408 Data elements and interchange formats - Information interchange the date and time notation
3 Terms and Definitions
The following terms and definitions apply to this document.
3.1
Independent user uniquevisitor
Visit the website of unique users.
Note. Typically used to identify the IP or cookie.
3.2
Shoppingcart Shopping Cart
For temporarily storing a virtual address of the selected product.
3.3
Cart cart
Users put items in a shopping cart process.
3.4
Inbound websiteentry
During a visit to the site from the outside into the behavior within the site.
3.5
Loss bounce jump
Inbound only after the user visits a page that is away from behavior.
4 Classification and statistical indicators framework
4.1 Classification Index
This according to some indicators of online marketing business processes, content and main features are classified into traffic metrics, conversion metrics, refers to popularize
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