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SB/T 10619-2011 English PDF

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SB/T 10619-2011: Requirements for retailers private brand development and operation
Status: Valid
Standard IDUSDBUY PDFLead-DaysStandard Title (Description)Status
SB/T 10619-2011239 Add to Cart 3 days Requirements for retailers private brand development and operation Valid

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Basic data

Standard ID: SB/T 10619-2011 (SB/T10619-2011)
Description (Translated English): Requirements for retailers private brand development and operation
Sector / Industry: Domestic Trade Industry Standard (Recommended)
Classification of Chinese Standard: A10
Classification of International Standard: 03.100.01
Word Count Estimation: 9,956
Date of Issue: 8/10/2011
Date of Implementation: 12/1/2011
Regulation (derived from): Ministry of Commerce Notice 2011 No. 48
Issuing agency(ies): Ministry of Commerce of the People's Republic of China
Summary: This standard specifies the retail enterprise's own brand related terms, the general requirements and development management processes. This standard applies to the development, operation and management of its own brand of various retail formats.

SB/T 10619-2011: Requirements for retailers private brand development and operation

---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Requirements for retailers private brand development and operation ICS 03.100.01 A10 Record number. 33690-2011 People's Republic of China domestic trade industry standard Retail industry own brand development and management practices Published on.2011-08-10 2011-12-01 implementation Published by the Ministry of Commerce

Content

Foreword III 1 Scope 1 2 Terms and Definitions 1 3 General requirements 1 4 Development and management of own brands 2 5 Supplier Management 3 6 Copyright and Channel Management 3 7 Fair Trade 4 Reference 5

Foreword

This standard was drafted in accordance with the rules given in GB/T 1.1-2009. This standard is proposed and managed by the Ministry of Commerce of the People's Republic of China. This standard was drafted. China Chain Store & Franchise Association, China Resources Vanguard Co., Ltd., Dammam International Consulting (Shanghai) Co., Ltd., Tesco TESCO Ltd. The main drafters of this standard. Yang Qingsong, Ma Zhongxing, Xu Jinlong, Zhang Zhiqiang, Dong Yajuan, Li Man. Retail industry own brand development and management practices

1 Scope

This standard specifies the terminology, general requirements and development management procedures for retail companies' own brands. This standard applies to the development, operation and management of retail brands of their own brands.

2 Terms and definitions

The following terms and definitions apply to this document. 2.1 Private label privatebrand Company brand corporatebrand Store brand storebrand Retailer brand retailerbrand A trademark of a retail enterprise, a company name, or a separately registered or sublicensed trademark of a retail enterprise, as a product trademark or brand And according to the product specifications and quality requirements of the retail enterprise, or other intellectual property rights that are used according to the retail enterprise license. Technical means such as square, process, design, etc., produced by the manufacturer. 2.2 Manufacturer brand factorybrand A trademark brand owned by a manufacturer is a trademark in all forms corresponding to its own brand. 2.3 Copyright copyright Copyright Refers to the rights of authors of literary, artistic, and scientific works to their works (including property rights and personal rights). Copyright referred to in this standard It is the retail company that registers its own brand and its subordinate brands, and thus owns the brand name (Chinese or other text) and its graphic logo. All copyrights, etc., and are protected when the trademark is illegally used. 2.4 Trademark The producer or operator of the commodity is employed on the goods that it produces, manufactures, processes, or distributes, or the provider of the service Used in the service, used to distinguish the source of goods or services, by text, graphics, letters, numbers, three-dimensional signs, colors, etc. A combination of distinctive features. 2.5 Recalling recal The manufacturer or retailer recovers the goods that have been sold to the consumer because the product being sold is found to be defective or not relevant. Safety standards, which are the treatments for batch problems caused by manufacturers.

3 General requirements

3.1 Legal Compliance 3.1.1 The development and operation management of private labels shall strictly abide by and implement relevant laws and regulations concerning product quality, safety, labeling, etc.
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