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GB/T 45917-2025: Guidelines for development of terms of use (TOU) in B2C e-commerce platform
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GB/T 45917-2025: Guidelines for development of terms of use (TOU) in B2C e-commerce platform

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ICS 03.080.01 CCSA10 National Standard of the People's Republic of China Business-to-consumer (B2C) e-commerce platform User Terms Preparation Guidelines Released on June 30, 2025 Implementation on June 30, 2025 State Administration for Market Regulation The National Standardization Administration issued

Table of Contents

Preface III 1 Scope 1 2 Normative references 1 3 Terms and Definitions 1 4 Basic Principles 2 5 Procedure for Compiling User Terms 3 6 Basic Classification of User Terms 3 7 Platform management of user accounts 3 8 Transaction-related terms 4 9 Rights Protection 5 10 Anti-unfair competition and anti-monopoly 6 11 Platform Operators’ Compliance Commitment and User Integrity Commitment Clauses 6 12 Dispute Resolution Mechanism 6 References 7 Preface This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for standardization work Part 1.Structure and drafting rules for standardization documents" Drafting. Please note that some of the contents of this document may involve patents. The issuing organization of this document does not assume the responsibility for identifying patents. This document is proposed and coordinated by the National Technical Committee for Standardization of E-Commerce Quality Management (SAC/TC563). This document was drafted by. China Council for the Promotion of International Trade Commercial Industry Committee, Fangwei (Shenzhen) International Commercial Co., Ltd., Beijing University, Shandong Commercial Vocational and Technical College, Xiamen Jinhua South Import and Export Co., Ltd., Beijing Trade Promotion Talent Technology Co., Ltd., Hangzhou Electronic Technology University, Liaoning Zhixinggu Technology Co., Ltd., Jiangxi Vocational College of Foreign Studies and Foreign Trade, China Jiliang University, Shenzhen Zhike Technology Co., Ltd., Dongguan Qidian Information Technology Co., Ltd., Hangzhou Hangxin Standard Management Consulting Co., Ltd., and Zhejiang Yangtze River Delta Public Service Standardization Research Institute. The main drafters of this document are. Guo Wenhao, Yao Xin, Cui Ning, Xue Jun, Li Mingli, He Huimin, Zhang Guodao, Huang Yuan, Li Jinjiang, Liu Jinrong, Qi Ligen, Mao Haijun, Chen Yuxiang, Xie Yuanbo, Ma Zepeng, and Zhang Huan. Business-to-consumer (B2C) e-commerce platform User Terms Preparation Guidelines 1 Scope This document establishes the basic principles that business-to-consumer (B2C) e-commerce platform operators should consider when formulating user terms and conditions. Provides guidance on the basic categories and key elements of procedures and user terms. This document applies to matters related to the preparation of user terms and conditions for B2C e-commerce platforms. 2 Normative references The contents of the following documents constitute the essential clauses of this document through normative references in this document. For referenced documents without a date, only the version corresponding to that date applies to this document; for referenced documents without a date, the latest version (including all amendments) applies to This document. GB/T 35408-2017 Terminology for Quality Management in E-commerce GB/T 38652-2020 E-commerce Business Terminology 3 Terms and Definitions The following terms and definitions as defined in GB/T 35408-2017, GB/T 38652-2020 and ISO 32110.2023 apply to this document. 3.1 e-commerce platform Providing one or more services such as information publishing, information delivery, data processing, etc. to two or more parties in a transaction to achieve the purpose of transaction matching Information network system. [Source. GB/T 38652-2020, 2.2] 3.2 Platform user platformuser Submit relevant documents and information to prove their true identity, pass the platform review, obtain a legally valid registered account on the platform, accept and recognize Natural persons, legal persons and other unincorporated organizations that are subject to the User Terms (3.3), Platform Service Agreement and Platform Transaction Rules (3.5). 3.3 Terms of Use Rules that platform users (3.2) must comply with when using the services of the e-commerce platform (3.1). Note. Including but not limited to service agreements and transaction rules. Specifically refers to the user terms under the B2C e-commerce model in non-cross-border e-commerce platforms, B2C e-commerce The business model refers to the e-commerce model of operators within the enterprise platform to individual buyers. [Source. ISO 32110.2023, 3.4.7, modified] ...