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GB/T 45748-2025: Market and social research - Guidelines for sampling design
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GB/T 45748-2025: Market and social research - Guidelines for sampling design

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ICS 03.100.20 CCSA10 National Standard of the People's Republic of China Guidelines for Sampling Design in Market and Social Surveys Released on 2025-05-30 2025-05-30 Implementation State Administration for Market Regulation The National Standardization Administration issued

Table of contents

Preface III 1 Scope 1 2 Normative references 1 3 Terms and Definitions 1 4 Sampling Design Process 3 5 Sampling plan design 4 5.1 Selecting sampling objects 4 5.2 Defining the sampling population and sampling units 4 5.3 Determine the sampling frame for collection 4 5.4 Choosing a sampling technique 5 5.5 Determining the necessary sample size 6 5.6 Estimation method for determining overall target quantity 7 6 Sampling Design Implementation 7 6.1 Determine the purpose and theme 7 6.2 Determine the sampling objects 7 6.3 Determine the schedule 7 6.4 Determine personnel 7 6.5 Determine the design solution 7 6.6 Form a sampling design report 7 References 8

Foreword

This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for standardization work Part 1.Structure and drafting rules for standardization documents" Drafting. Please note that some of the contents of this document may involve patents. The issuing organization of this document does not assume the responsibility for identifying patents. This document is proposed and coordinated by the National Technical Committee for Standardization of Market, Public Opinion and Social Surveys (SAC/TC320). This document was drafted by. China National Institute of Standardization, Anhui Xinpindao Technology Co., Ltd., Rongcheng Bugaosheng Trading Co., Ltd., Shaoxing Hanchuan Textile Co., Ltd., Shenzhen Ace Technology Co., Ltd., Amway (Shanghai) Technology Development Co., Ltd., China Quality Association, Shenzhen Shengda Chengdu Branch of Er Health Services Co., Ltd., China Standard Technology Group Co., Ltd., Keqiao District Quality Metrology Inspection and Testing Center, Chengdu Xing Longzhihui Technology Co., Ltd., Computer Network Information Center of the Chinese Academy of Sciences, Huai'an Standards and Metrology Information Institute, Beijing Bangtao Consulting Co., Ltd. Co., Ltd., Shandong Biaoyitong Information Technology Service Co., Ltd., and Zhejiang Meike Optoelectronics Co., Ltd. The main drafters of this document are. Xu Yingcheng, Tong Jiajia, Hua Chunxiang, Wu Fang, Wu Fei, Zhao Huan, Wang Yanfeng, Zhang Xin, Yang Haiying, Xia Bin, Feng Wei, Hou Jiaoliang, Hao Rui, Jiang Jiansong, Zhou Qiuxia, Zhang Bing, Fu Yuanyuan, Liu Zuyuan, Liu Aiying, Wang Taixin, Liu Song, Wang Shuhong. Guidelines for Sampling Design in Market and Social Surveys

1 Scope

This document provides information on the sampling design process related to market and social surveys, including the selection of sampling objects, design of sampling schemes, sampling Sample design implementation process, etc. This document is applicable to sampling design activities related to market and social surveys.

2 Normative references

This document has no normative references.

3 Terms and definitions

The following terms and definitions apply to this document. 3.1 Sampling The act of drawing or composing a sample. [Source. GB/T 26315-2010, 5.2.4, modified] 3.2 Sampling unit sampleunit Each part after dividing the whole. Note 1 to entry. A unit consists of one or more individuals. Note 2.The sampling unit consists of discrete individuals or a certain amount of bulk material. [Source. GB/T 26315-2010, 5.2.3, modified] 3.3 Sampling design A complete description of the sampling structure and subsequent analyses. 3.4 Sampling plan A set of plans developed for implementing sampling. Note. Includes sampling quantity, sample judgment criteria and a series of specific operating specifications and requirements. 3.5 Sampling total The entire population of the subjects to be investigated. 3.6 Sampling box A detailed list of all sampling units used for sampling. [Source. GB/T 26315-2010, 5.2.5, modified] ...