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Guidelines for online exhibition services
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Basic data
| Standard ID | GB/T 45704-2025 (GB/T45704-2025) |
| Description (Translated English) | Guidelines for online exhibition services |
| Sector / Industry | National Standard (Recommended) |
| Classification of Chinese Standard | A16 |
| Classification of International Standard | 03.080.99 |
| Word Count Estimation | 14,197 |
| Date of Issue | 2025-05-30 |
| Date of Implementation | 2025-05-30 |
| Issuing agency(ies) | State Administration for Market Regulation, China National Standardization Administration |
GB/T 45704-2025: Guidelines for online exhibition services
---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
ICS 03.080.99
CCSA16
National Standard of the People's Republic of China
Online Exhibition Service Guide
Released on 2025-05-30
2025-05-30 Implementation
State Administration for Market Regulation
The National Standardization Administration issued
Table of contents
Preface III
1 Scope 1
2 Normative references 1
3 Terms and Definitions 1
4 General Principles 1
5 Service provision 2
5.1 Planning 2
5.2 Attracting exhibitions and investment 2
5.3 Before the Show 2
5.4 Exhibition 3
5.5 After the Exhibition 4
6 Service Capability Guarantee 4
6.1 Management System 4
6.2 Staffing 4
6.3 Platform Functions 4
7 Service Quality Improvement 5
Appendix A (Informative) Relationship between Online Exhibitions and Offline Exhibitions Digital Twins 6
Foreword
This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for standardization work Part 1.Structure and drafting rules for standardization documents"
Drafting.
Please note that some of the contents of this document may involve patents. The issuing organization of this document does not assume the responsibility for identifying patents.
This document was proposed and coordinated by the National Technical Committee for Standardization of Exhibition Industry (SAC/TC348).
This document was drafted by. Shanghai Quality and Standardization Research Institute, National Exhibition and Convention Center (Shanghai) Co., Ltd., East Best Lansheng Exhibition
Group Co., Ltd., Beijing Kunlun Yifa Technology Co., Ltd., Xiamen Convention and Exhibition Jinhongxin Exhibition Co., Ltd., Shanghai International Trade
Promotion Committee, China Council for the Promotion of International Trade Textile Industry Branch, China Post and Telecommunications Equipment Group Co., Ltd., Reed Huabo Exhibitions
(Shenzhen) Co., Ltd., Great Wall International Exhibition Co., Ltd., Yunnan Provincial Department of Commerce, Shenzhen Kaston Exhibition Co., Ltd.
The main drafters of this document are. Gu Junjian, Yan Shaoqing, Pan Xueting, Wang Chen, Zhou Wei, Zhang Gang, Lai Guoxiang, Gu Chunting, Xu Yingxin, Pan Zhen, Jiang Chengwen,
Peng Lu, Hao Yishan, Qu Huiping, Chen Feng, Liang Pengcheng, Wang Lei, Zhang Jianwei, Wang Yuanbin, and Zhang Chao.
Online Exhibition Service Guide
1 Scope
This document establishes the general principles of online exhibition services, and provides guidance on service provision, service capacity assurance, and service quality improvement.
guide.
This document applies to the development of online exhibition service activities, and also to the evaluation and selection of online exhibition services by relevant parties.
2 Normative references
The contents of the following documents constitute essential clauses of this document through normative references in this document.
For referenced documents without a date, only the version corresponding to that date applies to this document; for referenced documents without a date, the latest version (including all amendments) applies to
This document.
GB/T 19012 Quality Management Customer Satisfaction Organization Complaints Handling Guide
GB/T 26165-2021 Terminology for Economic and Trade Exhibitions
3 Terms and definitions
The terms and definitions defined in GB/T 26165-2021 and the following apply to this document.
3.1
Online Exhibition
Exhibitors and visitors do not need to meet on-site, and use Internet technology to display, obtain, negotiate, and exchange information on products, technologies, and services.
Target exhibition.
[Source. GB/T 26165-2021, 3.1.5]
3.2
Based on the deployment of various software and hardware systems, a comprehensive environment for online exhibition organization and service functions is realized.
3.3
Virtual Exhibits
After collecting the information and parameters of real exhibits, it is constructed through information technology and can be browsed, viewed or interacted with virtually by the audience.
A collection of experience data.
Note. The final presentation of virtual exhibits generally includes parameters, text, pictures, images, virtual modeling, etc.
[Source. GB/T 26165-2021, 3.6.2]
4 General
4.1 Online exhibitions should consider supporting and coordinating with offline exhibitions, realize the digital twin of offline exhibitions (see Appendix A), and adopt
Information technology provides intelligent services.
4.2 Online exhibition organizers should coordinate with platform service providers and other online exhibition service providers to provide exhibitors and visitors with high-quality
Serve.
...
