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GB/T 45491-2025: Brand valuation - Senior care services industry
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GB/T 45491-2025: Brand valuation - Senior care services industry

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Brand valuation - Senior care services industry Brand Value Evaluation of Elderly Care Services ICS 03.140 CCS A 00 National Standard of the People's Republic of China Released on 2025-03-28 2025-03-28 Implementation State Administration for Market Regulation The National Standardization Administration issued

Table of contents

Preface ... Ⅲ 1 Scope ... 1 2 Normative references ... 1 3 Terms and Definitions ... 1 4 Brand Strength ... 1 5 Evaluation Model ... 3 6 Basic conditions for participating in brand value evaluation ... 5 7 Evaluation Process ... 5 Appendix A (Informative) Examples and explanations of brand strength indicators for elderly care service organizations ... 7 References ... 9

Foreword

This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for standardization work Part 1.Structure and drafting rules for standardization documents" Drafting is required. Please note that some of the contents of this document may involve patents. The issuing organization of this document does not assume the responsibility for identifying patents. This document was proposed by the National Technical Committee on Standardization of Brand Evaluation (SAC/TC 532). This document was prepared by the National Technical Committee on Standardization of Brand Evaluation (SAC/TC 532) and the National Technical Committee on Standardization of Social Welfare Services (SAC/TC 315) jointly managed. This document was drafted by. China Brand Development Promotion Association, Hefei Hongru Information Technology Co., Ltd., China National Institute of Standardization, Yangtze River Delta Integrated Demonstration Zone (Jiangsu) China Electronics Research Institute Digital Health Inspection and Certification Co., Ltd., Ministry of Civil Affairs Social Welfare Center, State Investment Health Industry Investment Co., Ltd. Ltd., Baoshihua Medical Health Investment Holding Group Co., Ltd., Nanjing Ruizhi Kangjian Senior Apartment, Deqing County Civil Affairs Bureau, Fushoukang Wisdom Medical Elderly Care Services (Shanghai) Co., Ltd., Hangzhou Aixin Technology Co., Ltd., Tianjin University, Zhejiang Pukang Smart Elderly Care Industry Technology Co., Ltd. Company, China Quality Certification Center Co., Ltd., Sanya Caifeng Business Service Co., Ltd., Anhui Tianyuewan Tourism Development Co., Ltd., Jiangsu Provincial Center for Disease Control and Prevention, Shaanxi Provincial Institute of Standardization, Chongqing Quality and Standardization Research Institute, Shandong Provincial Institute of Standardization, Shandong Minkang Elderly Care Co., Ltd., Jiangsu Quality and Standardization Research Institute, Sichuan Sanyi Health Care Service Co., Ltd., Liaocheng Dongchangfu District Individual Private Enterprise Association, Liaocheng Haoyou Ai Home Service Co., Ltd., Hefei Jiujiu Xiyanghong Xinhai Nursing Home Co., Ltd., Shaanxi Shantou KANGYANG INVESTMENT AND OPERATION LIMITED. The main drafters of this document are. Wan Fujun, Lü Anran, Zhou Xingyao, Wu Fang, Zhang Yu, Zhen Bingliang, Wang Mengxiang, Zhang Yuchen, Cao Qin, Liu Na, Chen Xi, He Linlin, Zhao Gang, Wang Yang, Zhang Hui, Du Jiayi, Li Xiao, Wang Shuai, Lv Qiuyue, Yuan Xiang, Yang Feng, Liu Shuqing, Chen Lihua, Wu Fan, Jiang Wanlu, Vanke, Zhang Ruicheng, Chen Xuejia, Liu Pengfei, Liu Yaping, Luo Limin, Zhang Shu, Wang Jiaqian, Liu Jiequn, Tan Jiangyi, Yang Xiaoling, Chen Jingkang, Wang Ziliang, Yang Yan, Chen Qiong, Li Hongliang, Gao Wuxia, Gao Jun, Li Le, Liu Xiangen, Liu Wen Zhuo, Xu Wentao, Wang Yun, and Nie Jingfeng. Brand Value Evaluation of Elderly Care Services

1 Scope

This document specifies the brand strength and evaluation process requirements for the elderly care service industry brand value evaluation, describes the evaluation model, and provides the participants Basic conditions for brand value evaluation. This document is applicable to brand value evaluation of organizations engaged in the elderly care service industry.

2 Normative references

The contents of the following documents constitute the essential clauses of this document through normative references in this document. For referenced documents without a date, only the version corresponding to that date applies to this document; for referenced documents without a date, the latest version (including all amendments) applies. in this document. GB/T 29187 Brand Evaluation Brand Value Evaluation Requirements GB/T 29188 Brand Evaluation Multi-Period Excess Return Method GB/T 35796 Basic Specification for Service Quality of Elderly Care Institutions GB/T 37276 Classification and evaluation of nursing homes GB/T 39654 Principles and basis of brand evaluation GB/T 43153 Basic Specifications for Home Care Services

3 Terms and definitions

The terms and definitions defined in GB/T 29187, GB/T 29188, GB/T 35796, GB/T 39654 and GB/T 43153 apply to This document. 4.Brand Strength 4.1 Overview The brand strength evaluation indicators of the elderly care service industry include tangible factors (K1), quality factors (K2), innovation factors (K3), service factors (K4), and The specific evaluation criteria can be determined based on the type of elderly care services and the resources and capabilities of the organization in providing elderly care services. For evaluation examples and explanations of various levels of indicators for brand strength of elderly care services, please refer to Appendix A. 4.2 Evaluation Metrics K14.2.1 Tangible elements () Evaluation indicators should include but are not limited to. Organization size;- Material resources;- Financial characteristics. - ...