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Market, opinion and social research - Data analysis methods
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Basic data
| Standard ID | GB/T 43389-2023 (GB/T43389-2023) |
| Description (Translated English) | Market, opinion and social research - Data analysis methods |
| Sector / Industry | National Standard (Recommended) |
| Classification of Chinese Standard | A10 |
| Classification of International Standard | 03.100.20 |
| Word Count Estimation | 10,157 |
| Date of Issue | 2023-11-27 |
| Date of Implementation | 2023-11-27 |
| Issuing agency(ies) | State Administration for Market Regulation, China National Standardization Administration |
GB/T 43389-2023: Market, opinion and social research - Data analysis methods
---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
ICS 03:100:20
CCSA10
National Standards of People's Republic of China
Market, public opinion and social survey data analysis methods
Published on 2023-11-27
Implemented on 2023-11-27
State Administration for Market Regulation
Released by the National Standardization Administration Committee
Table of contents
PrefaceⅠ
1 Scope 1
2 Normative references 1
3 Terms and Definitions 1
4 Survey data preprocessing 2
4:1 Overview 2
4:2 Consistency check 2
4:3 Missing value processing 2
4:4 Diagnosis and processing of outliers 3
4:5 Variable conversion 3
4:6 Scale conversion 3
5 Analysis methods of survey data 3
5:1 Overview 3
5:2 Descriptive statistical analysis 3
5:3 Inferential statistical analysis 3
5:4 Application example 3
Reference 6
Foreword
This document is in accordance with the provisions of GB/T 1:1-2020 "Standardization Work Guidelines Part 1: Structure and Drafting Rules of Standardization Documents"
Drafting:
Please note that some content in this document may be subject to patents: The publisher of this document assumes no responsibility for identifying patents:
This document is proposed and coordinated by the National Market, Public Opinion and Social Survey Standardization Technical Committee (SAC/TC320):
This document was drafted by: China Institute of Standardization, Yibin University, Guangzhou Cloud Testing Science Research Institute Co:, Ltd:, Sichuan Product Quality
Institute of Supervision, Inspection and Testing, Shaoxing Hurui Textile Co:, Ltd:, Xi'an Zhengjian Engineering Consulting Co:, Ltd:, Luzhou Laojiao Co:, Ltd:, Zhejiang Province
Product and Engineering Standardization Association, Jilin Province Geyuan Market Research Consulting Co:, Ltd:, Shandong Jishiyu Building Materials Technology Co:, Ltd:, Guangdong Province Jiang
Store Quality and Technical Supervision Standards and Coding Institute, Zhejiang Yangtze River Delta Standards and Technology Research Institute, China Jiliang University, "China City News" Co:, Ltd:
company:
The main drafters of this document: Xu Yingcheng, Hua Chunxiang, Zhou Xiaoqun, Zhu Shengyan, Ma Zhen, Zhang Style, Feng Wei, Ning Xiuli, Zhang Xinliang, Zhou Ling,
Zhao Wei, Zhang Wenping, Liao Yuan, Xu Wenqian, Cao Liangke, Wu Qian, Li Ying, Liu Qing, Wang Shuang, Lu Xiaowei, Teng Junfang, Fan Zhiping, Deng Mingting, Zhu Peiwu,
Meng Zhaoyun, Guo Xinfeng, Du Yingzi, Chang Liang:
Market, public opinion and social survey data analysis methods
1 Scope
This document describes common data analysis methods in market, public opinion and social surveys, including survey data preprocessing and analysis methods:
This document is suitable for conducting market, public opinion and social survey data analysis activities:
2 Normative reference documents
This document has no normative references:
3 Terms and definitions
The following terms and definitions apply to this document:
3:1
research
The process of collecting, organizing, analyzing and presenting information based on specific purposes and in accordance with certain specifications:
Note: Research is also called "research" or "research" in practical applications: Compared with survey, research also includes the process of analysis:
[Source: GB/T 26315-2010,3:1]
3:2
overall population
A collection of all individuals of interest:
[Source: GB/T 26315-2010,5:2:1]
3:3
sample sample
A collection of sampling units drawn from a population:
[Source: GB/T 26315-2010,5:2:6]
3:4
statistic
A function that is completely determined by random variables:
[Source: GB/T 3358:1-2009,1:8]
3:5
sample median samplemedian
The middle value in an ordered sample:
Note: If the sample data size is an even number, it is the average of the two middle values:
[Source: GB/T 3358:1-2009,1:13, with modifications]
3:6
sample mean samplemean
average
arithmetic mean arithmeticmean
The sum of a set of data divided by the total number of data:
...
