GB/T 39550-2020 English PDF

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GB/T 39550-2020: Intellectual property protection and management for e-commerce platforms
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GB/T 39870   GB/T 39892   GB/T 39906   GB/T 39551.2   GB/T 39551.1   

Basic data

Standard ID: GB/T 39550-2020 (GB/T39550-2020)
Description (Translated English): Intellectual property protection and management for e-commerce platforms
Sector / Industry: National Standard (Recommended)
Classification of Chinese Standard: A00
Classification of International Standard: 03.140
Word Count Estimation: 12,115
Date of Issue: 2020-11-09
Date of Implementation: 2021-06-01
Regulation (derived from): National Standard Announcement No. 24 of 2020
Issuing agency(ies): State Administration for Market Regulation, China National Standardization Administration
Summary: This standard applies to the information release, construction, operation and maintenance management of e-commerce platforms. This standard applies to the relevant parties of e-commerce activities, including: 1. The responsible e-commerce platform operator and the e-commerce platform operator who maintains and manages; 2. The merchants who carry out e-commerce product sales or provide services; 3. For e-commerce Provide online or offline supervision of related parties; 4. Other related parties. Intellectual property protection and management of activities: 1. Financial products and services; 2. Using information networks to provide news information, audio and video programs, publishing and cultural products and other content services.

GB/T 39550-2020: Intellectual property protection and management for e-commerce platforms

---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Intellectual property protection and management for e-commerce platforms ICS 03.140 CCSA00 National Standards of People's Republic of China E-commerce platform intellectual property protection management 2020-11-09 released 2021-06-01 implementation State Administration for Market Regulation Issued by the National Standardization Management Committee

Table of contents

Preface Ⅲ Introduction Ⅳ 1 Scope 1 2 Normative references 1 3 Terms and definitions 1 4 E-commerce platform management 2 4.1 Information Management 2 4.2 Management System 3 4.3 Intellectual Property Dispute Resolution 3 5 Requirements for e-commerce network information platform 5 5.1 General requirements 5 5.2 Functional requirements 5 5.3 Evidence management 6 5.4 Supervision and inspection 6 5.5 Application of New Technology 6 6 Organization of intellectual property management 6 6.1 General requirements 6 6.2 Organization and responsibilities 6 6.3 Information and knowledge resources 7 7 Conformance test requirements 7 7.1 Overview 7 7.2 E-commerce platform operators 7 7.3 Merchant 7 7.4 E-commerce network information platform 7 Reference 8

Foreword

This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for Standardization Work Part 1.Structure and Drafting Rules of Standardization Documents" Drafting. Please note that certain contents of this document may involve patents. The issuing agency of this document is not responsible for identifying patents. This document was proposed and managed by the National Knowledge Management Standardization Technical Committee (SAC/TC554). Drafting organizations of this document. State Intellectual Property Office, China National Institute of Standardization, Intellectual Property Development Research Center of State Intellectual Property Office. The main drafters of this document. Zhou Huiguo, Zhang Zhicheng, Qiu Yueming, Wu Xiaoming, Xian Kuitong, Cui Haiying, Fu Mingxing, Yue Gaofeng, Liu Huidong, Wang Qi, Wang Shumin, Literature, Qiu Fuen, Xue Jun, Zhang Jiandong, Chen Shaoling, Wei Xuemei, Liu Shouhua, Wang Zhimin, Zhang Rui, Tang Heng, Liu Yishi, Song Yue, Xu Jun, Wang Ping, Liang Tian, Li Ming.

Introduction

This document is aimed at e-commerce platform operators, operators and consumers in the e-commerce platform to promote the effective and We are committed to protecting intellectual property rights such as patents, trademarks, copyrights, and geographical indications in e-commerce platforms, and guiding platforms to conduct knowledge The whole-process management of intellectual property rights protection provides clear details on e-commerce platform management, network information platform, organization of intellectual property management, and consistency testing. Indeed requested. This document will help guide the protection and management of intellectual property rights of e-commerce platforms, and the management and use of platform operators and platform operators Intellectual property rights, consumers and the public respect and understand intellectual property rights, enhance the industry's awareness of intellectual property rights, and protect the legitimate rights and interests of all parties involved in the industry; It is conducive to solving the current capacity, responsibility and regulatory issues that urgently need to be resolved in the field of intellectual property protection in e-commerce, and maintaining a healthy and thriving business A stable and orderly market order; it is conducive to promoting the emergence of best practices in the field of intellectual property protection in the e-commerce field, and improving e-commerce knowledge The governance capacity and level of governance in the field of property rights. E-commerce platform intellectual property protection management

1 Scope

This document specifies the general requirements for intellectual property protection of e-commerce platforms. This document applies to the information release, construction, operation and maintenance management of e-commerce platforms. This document applies to parties involved in e-commerce activities, including. a) An e-commerce platform operator responsible for the operation and maintenance of the e-commerce platform; b) Merchants that carry out e-commerce product sales or provide services; c) Related parties that provide online or offline supervision for e-commerce; d) Other related parties. This document is not applicable to the intellectual property protection management of the following activities. a) Financial products and services; b) Use the information network to provide content services such as news information, audio and video programs, publishing, and cultural products. Note. The scope of intellectual property protection of e-commerce platforms in this document covers the business activities of selling goods or providing services through information networks such as the Internet.

2 Normative references

There are no normative references in this document.

3 Terms and definitions

The following terms and definitions apply to this document. 3.1 patent The owner of an invention-creation or its assignee of rights shall have the right to exclusively use his invention-creation within a certain period of time. 3.2 Trademark rights The rights of trademark owners to their trademarks in accordance with the law. 3.3 Copyright copyright Authors of works of literature, art, social sciences, engineering technology, etc., enjoy the rights and interests related to the works according to law. 3.4 Geographical indication Indicate that a product originates from a certain area, and the specific quality, reputation or other characteristics of the product are mainly determined by the natural factors or A sign determined by human factors. 3.5 E-commerce network information platform A network information platform that carries the functions of an e-commerce platform. ......

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