GB/T 39068-2020 English PDF

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GB/T 39068-2020: Brand valuation--Exhibition industry
Status: Valid

Standard ID	USD	BUY PDF	Lead-Days	Standard Title (Description)	Status
GB/T 39068-2020	259	Add to Cart	3 days	Brand valuation--Exhibition industry	Valid

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Basic data

Standard ID: GB/T 39068-2020 (GB/T39068-2020)
Description (Translated English): Brand valuation--Exhibition industry
Sector / Industry: National Standard (Recommended)
Classification of Chinese Standard: A00
Classification of International Standard: 03.140
Word Count Estimation: 14,119
Date of Issue: 2020-07-21
Date of Implementation: 2021-02-01
Issuing agency(ies): State Administration for Market Regulation, China National Standardization Administration

GB/T 39068-2020: Brand valuation--Exhibition industry

---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Brand valuation--Exhibition industry ICS 03.140 A00 National Standards of People's Republic of China Brand Value Evaluation Exhibition Industry 2020-07-21 released 2021-02-01 implementation State Administration for Market Regulation Issued by the National Standardization Management Committee

Table of contents

Preface Ⅲ 1 Scope 1 2 Normative references 1 3 Terms and definitions 1 4 Brand value evaluation method 1 5 Brand Strength Index System 3 6 Brand value estimation process 5 Appendix A (informative appendix) Brand strength evaluation indicators and evaluation instructions 6

Foreword

This standard was drafted in accordance with the rules given in GB/T 1.1-2009. This standard was proposed and managed by the National Brand Evaluation Standardization Technical Committee (SAC/TC532). Drafting organizations of this standard. Shanghai Institute of Quality and Standardization, China Brand Building Promotion Association, China National Institute of Standardization, Shenzhen Standard Quasi-Technology Research Institute, Commercial Industry Committee of China Council for the Promotion of International Trade, Hunan More Standardization Consulting Co., Ltd. The main drafters of this standard. Dai Yuxin, Jia Jia, Lu Anran, Yuan Meng, Kang Jian, Wu Fang, Duan Qi, Yang Zhihua, Jia Yanli, Zhang Zhengmin, Zhu Jie, Yao Xin, Yu Yi, Wang Ran, Wang Qianqian, Zhao Min, Cao Libing. Brand Value Evaluation Exhibition Industry

1 Scope

This standard specifies the brand value evaluation methods, brand strength coefficient index system, and brand value calculation process of related brands in the exhibition industry. Content related requirements. This standard applies to the brand value of related enterprises or economic and trade exhibitions such as exhibition venues, exhibition supporting services, exhibition hosting or undertaking, etc. Evaluation.

2 Normative references

The following documents are indispensable for the application of this document. For dated reference documents, only the dated version applies to this article Pieces. For undated references, the latest version (including all amendments) applies to this document. GB/T 26165 Economic and Trade Fair Term GB/T 29185 Brand Value Terms GB/T 29187 Brand Evaluation Brand Value Evaluation Requirements (GB/T 29187-2012, ISO 10668.2010, IDT) GB/T 29188 Brand Evaluation Multi-period Excess Income Method GB/T 30521 Economic and Trade Exhibition Statistics SB/T 10852 Exhibition venue operation service specification

3 Terms and definitions

The terms and definitions defined in GB/T 26165, GB/T 29185, GB/T 29187, GB/T 30521, SB/T 10852 apply to this article Pieces. For ease of use, some terms and definitions in GB/T 26165 are listed repeatedly below. 3.1 Exhibition Held in a certain geographical space and within a limited time interval, mainly for product, technology, and service display, visit, negotiation and information exchange Targeted, mass activities involving many people. [GB/T 26165-2010, definition 2.1.1] 3.2 Economic and trade exhibition [meeting] tradeexhibition An exhibition whose main function is trade, investment and economic cooperation. [GB/T 26165-2010, definition 2.1.2]

4 Brand value evaluation method

4.1 Choice of method The value calculation of exhibition enterprises or exhibition brands can adopt one or more of the income method, cost method or market method. ......

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