GB/T 39911-2021 English PDF

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GB/T 39911-2021: Brand valuation - Telecommunications industry
Status: Valid

Standard ID	USD	BUY PDF	Lead-Days	Standard Title (Description)	Status
GB/T 39911-2021	259	Add to Cart	3 days	Brand valuation - Telecommunications industry	Valid

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Basic data

Standard ID: GB/T 39911-2021 (GB/T39911-2021)
Description (Translated English): Brand valuation - Telecommunications industry
Sector / Industry: National Standard (Recommended)
Classification of Chinese Standard: A00
Word Count Estimation: 14,175
Issuing agency(ies): State Administration for Market Regulation, China National Standardization Administration

GB/T 39911-2021: Brand valuation - Telecommunications industry

---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Brand valuation - Telecommunications industry ICS 03.140 A00 National Standards of People's Republic of China Brand Value Evaluation Telecom Industry Released on 2021-03-09 2021-10-01 implementation State Administration of Market Supervision and Administration Issued by the National Standardization Management Committee

Table of contents

Foreword Ⅲ 1 Scope 1 2 Normative references 1 3 Terms and definitions 1 4 Multi-period excess return method 1 5 Brand Strength Evaluation Index System 2 6 Brand value evaluation process 3 7 Brand Value Evaluation Results Report 4 Appendix A (Informative Appendix) Brand Strength Evaluation Index System and Weight Description of Telecom Industry 5 Reference 9

Foreword

This standard was drafted in accordance with the rules given in GB/T 1.1-2009. This standard was proposed and managed by the National Brand Evaluation Standardization Technical Committee (SAC/TC532). Drafting organizations of this standard. Shenzhen Institute of Standards and Technology, China Brand Building Promotion Association, China National Institute of Standardization, China Aviation Industry Corporation Institute of Technology, Shenzhen Brand Building Promotion Center, Shanghai Institute of Quality and Standardization, China Jiliang University. The main drafters of this standard. Zhou Peng, Jia Yanli, Yang Zhihua, Lu Anran, Kang Jian, Wu Fang, Zhao Yunlong, Wang Lili, Meng Peng, Jia Jia, Le Wei, Wang Qianqian, Tan Yun, Sun Yingying, Wu Ping. Brand Value Evaluation Telecom Industry

1 Scope

This standard specifies the telecommunications industry brand value evaluation method, brand strength evaluation index system, brand value evaluation process and result report, etc. Content related requirements. This standard applies to the brand value evaluation of telecommunications enterprises or enterprise groups (hereinafter collectively referred to as enterprises). Note. Telecommunications companies refer to companies that provide or engage in various types of telecommunications services as defined in the Ministry of Industry and Information Technology’s "Telecom Services Classification Catalog" (2015 Edition).

2 Normative references

The following documents are indispensable for the application of this document. For dated reference documents, only the dated version applies to this article Pieces. For undated reference documents, the latest version (including all amendments) is applicable to this document. GB/T 29185 Brand Value Terms GB/T 29186 Brand Value Elements GB/T 29187 Brand Evaluation Brand Value Evaluation Requirements (GB/T 29187-2012, ISO 10668.2010, IDT) GB/T 29188 Brand Evaluation Multi-period Excess Income Method

3 Terms and definitions

The terms and definitions defined in GB/T 29185, GB/T 29186, GB/T 29187 and GB/T 29188 apply to this document. 4 Multi-period excess return method 4.1 Method overview The multi-period excess return method is to calculate the future remaining cash flow after deducting all other asset income required for the operation of the evaluated brand A way to measure the value of the brand based on the present value. When using this method, the evaluated brand should meet the following conditions (including but not limited to). ---Continuous profit during the evaluation period; ---The evaluation period is in a period of steady growth. 4.2 Evaluation model Refer to GB/T 29188 for the evaluation model and method of the multi-period excess return method. 4.3 Calculation formula of brand strength coefficient The evaluator can be based on five factors. tangible elements (K1), intangible elements (K2), quality elements (K3), service elements (K4), and innovation elements (K5). The brand strength (K) is obtained by weighting the first-level indicators. According to the characteristics of my country's telecommunications industry and the actual market conditions, the product Brand strength (K) is reversely transformed to form a brand strength coefficient, and its value range is limited to a scientific range. K is calculated according to formula (1). K=∑ i=1 Ki×Wi (1) ......

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