GB/T 39905-2021 English PDFUS$259.00 · In stock
Delivery: <= 3 days. True-PDF full-copy in English will be manually translated and delivered via email. GB/T 39905-2021: Regional brand valuation - Industrial clusters Status: Valid
Basic dataStandard ID: GB/T 39905-2021 (GB/T39905-2021)Description (Translated English): Regional brand valuation - Industrial clusters Sector / Industry: National Standard (Recommended) Classification of Chinese Standard: A00 Word Count Estimation: 14,151 Issuing agency(ies): State Administration for Market Regulation, China National Standardization Administration GB/T 39905-2021: Regional brand valuation - Industrial clusters---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.Regional brand valuation - Industrial clusters ICS 03.140 CCSA00 National Standards of People's Republic of China Regional Brand Value Evaluation Industry Cluster Released on 2021-03-09 2021-10-01 implementation State Administration of Market Supervision and Administration Issued by the National Standardization Management Committee Table of contentsForeword Ⅲ Introduction Ⅳ 1 Scope 1 2 Normative references 1 3 Terms and definitions 1 4 Regional brand value calculation model 2 5 Influencing factors of regional brand strength 3 6 Calculation process 6 Appendix A (informative) Example 8 of evaluation indicators for regional brand strength in industrial clustersForewordThis document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for Standardization Work Part 1.Structure and Drafting Rules of Standardization Documents" Drafting. Please note that some of the contents of this document may involve patents. The issuing agency of this document is not responsible for identifying patents. This document was proposed and managed by the National Brand Evaluation Standardization Technical Committee (SAC/TC532). Drafting organizations of this document. China Quality Certification Center, China Brand Building Promotion Association, Hefei Hongru Information Technology Co., Ltd., China Standards Chemical Research Institute, Foshan Quality and Standardization Research Institute, Zhongguancun Science Park Management Committee, Taizhou Pharmaceutical High-tech Industrial Development Zone Management Committee, Yangling Agricultural High-tech Industry Demonstration Zone Management Committee, Menghai County People’s Government, Foshan Nanhai District Aluminum Profile Industry Association. The main drafters of this document. Zeng Guangfeng, Wu Fan, Peng Jianhong, Peng Kai, Lu Anran, Wu Fang, Chen Zhiying, Wang Ruiyu, Chen Weibin, Deng Yunfeng, Zhao Gang, Yang Yining, Kong Chunhong, Zhang Ruosong, Zhang Shiying, Gao Yu, Yang Huan, Liu Jianhui, Chen Fengtao.IntroductionAs a kind of industrial phenomenon and economic activity with spatial characteristics, industrial agglomeration is promoting regional economic growth and enhancing regional competitiveness. The role of face is becoming more and more significant. Relying on the regional brands formed in industrial clusters, the influence of the audience's decision-making behavior cannot be ignored. In today In the social and economic life of China, the value of regional brands has been increasingly recognized and accepted by the public. Scientific evaluation of regional brand value can help The region recognizes regional brands, understands the main factors affecting regional brand value, and enhances regional industrial competitiveness and brand influence. Provide important work basis for the development of regional brand building. This document is based on the multi-period excess return method in GB/T 29187 (ISO 10668.2010, IDT) to establish a measurement model, with emphasis on The cash flow brought by the brand in the future economic life cycle is converted into the present value with an appropriate discount rate to measure the brand value. Given the future There are large uncertainties in long-term earnings and it is difficult to predict accurately. Therefore, the brand's future earnings cycle is divided into the short-term predictable abnormal growth period and the In the future, there will be multiple cycles in the long-term. The brand strength coefficient is introduced into the brand value calculation to reflect the discount of the brand's possible future revenue. Present ability. This document adopts various forms such as expert discussion, field survey, calculation verification, trial evaluation, etc. to determine the calculation model and brand strength in the standard. The content of the standard index system, and through the work process of practice, verification, calibration, modification, and re-practice, the standard content is continuously improved in order to maximize Obtain objective value calculation results to the maximum extent. Regional Brand Value Evaluation Industry Cluster1 ScopeThis document specifies the calculation model, brand strength influencing factors and calculation process for regional brand value evaluation. This document is suitable for brand value evaluation of regional brands based on the formation of industrial clusters. This document is not applicable to regional brand value evaluation of geographical indication products.2 Normative referencesThe contents of the following documents constitute the indispensable clauses of this document through normative references in the text. Among them, dated quotations Only the version corresponding to that date is applicable to this document; for undated reference documents, the latest version (including all amendments) is applicable to This document. GB/T 29185 Brand Value Terms GB/T 29187 Brand Evaluation Brand Value Evaluation Requirements3 Terms and definitionsThe following terms and definitions defined in GB/T 29185 apply to this document. 3.1 Industrialcluster A region with clear geographic boundaries, prominent leading industries, relative concentration of interconnected industries or enterprises, and intensive use of resources. 3.2 Regionalbrand Intangible assets related to regional history, culture, and economy, use names, terms, symbols, images, logos, designs, or combinations thereof to distinguish products, Services and/or entities, or both, can form unique impressions and associations in the consciousness of stakeholders, thereby generating economic and/or social Will be worth. 3.3 Excess returns The portion of the income generated by assets that exceeds the average social income level of the same period. 3.4 Regional brand value As an asset, regional brand is a form of monetization that brings value to specific industries in the region. 3.5 Regional brand beneficiary industry beneficialindustryofregionalbrand Within a region, a collection of corporate economic activities that can generate revenue for regional brands. 3.6 Discount rateofregionalbrand The ratio that converts the expected future earnings of the regional brand into the present value. ...... |
