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GB/T 31281-2025 English PDF

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US$209.00 · In stock
Delivery: <= 3 days. True-PDF full-copy in English will be manually translated and delivered via email.
GB/T 31281-2025: Brand valuation - Petroleum and chemical industry
Status: Valid

GB/T 31281: Historical versions

Standard ID	USD	BUY PDF	Lead-Days	Standard Title (Description)	Status
GB/T 31281-2025	209	Add to Cart	3 days	Brand valuation - Petroleum and chemical industry	Valid
GB/T 31281-2014	229	Add to Cart	3 days	Brand valuation -- Petroleum and chemical industry	Valid

Basic data

Standard ID: GB/T 31281-2025 (GB/T31281-2025)
Description (Translated English): Brand valuation - Petroleum and chemical industry
Sector / Industry: National Standard (Recommended)
Classification of Chinese Standard: A00
Classification of International Standard: 03.140
Word Count Estimation: 10,171
Date of Issue: 2025-08-01
Date of Implementation: 2026-02-01
Older Standard (superseded by this standard): GB/T 31281-2014
Issuing agency(ies): State Administration for Market Regulation, Standardization Administration of China

GB/T 31281-2025: Brand valuation - Petroleum and chemical industry

---This is an excerpt. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.), auto-downloaded/delivered in 9 seconds, can be purchased online: https://www.ChineseStandard.net/PDF.aspx/GBT31281-2025
ICS 03.140 CCSA00 National Standard of the People's Republic of China Replaces GB/T 31281-2014 Brand Value Evaluation in the Petroleum and Chemical Industry Released on August 1, 2025 Implementation on February 1, 2026 State Administration for Market Regulation The National Standardization Administration issued

Preface

This document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for standardization work Part 1.Structure and drafting rules for standardization documents" Drafting. This document replaces GB/T 31281-2014 "Brand Value Evaluation in Petroleum and Chemical Industry". Compared with GB/T 31281-2014, In addition to structural adjustments and editorial changes, the main technical changes are as follows. a) The scope has been changed (see Chapter 1, Chapter 1 of the.2014 edition); b) The brand strength index of the petroleum and chemical industry has been changed from tangible factors, quality factors, innovation factors, service factors, intangible factors The original strength indicators were adjusted and optimized in five aspects (see Chapter 4, Chapter 5 of the.2014 edition); c) Changed the meaning of symbols in some formulas of the multi-period excess return method, the data collection method, and the formula of the brand strength coefficient (see 5 of the.2014 edition, and Chapter 4 of the.2014 edition). Please note that some of the contents of this document may involve patents. The issuing organization of this document does not assume the responsibility for identifying patents. This document is proposed and coordinated by the National Brand Evaluation Standardization Technical Committee (SAC/TC532). This document was drafted by. China Petroleum and Chemical Industry Federation, China Brand Construction Promotion Association, China National Petroleum Corporation China National Petroleum Corporation, China National Offshore Oil Corporation, Sinochem Holdings Co., Ltd., Huafeng Group Co., Ltd. Co., Ltd., Sinochem Petroleum Sales Co., Ltd., Shandong Shengxing Chemical Co., Ltd., Triangle (Weihai) Huasheng Tire Co., Ltd., Beijing Sinochem United Certification Co., Ltd., Hangzhou Dianzi University. The main drafters of this document are. Ding Shiyu, Lü Anran, Dong Zhekang, Du Hongyin, Wang Xinyuan, Sun Jing, Guo Fenglin, Zou Zongjun, Wu Xiangyun, Yan Tingjun, Wang Bo, Zhuang Xiangning, Li Dongping, Gong Chen, Pan Rui, Wang Xin, Zhang Yu, and Sun Lin. The previous versions of this document and the documents it replaces are as follows. ---First published in.2014 as GB/T 31281-2014; ---This is the first revision. Brand Value Evaluation in the Petroleum and Chemical Industry

1 Scope

This document presents the brand strength, evaluation model and evaluation process for brand value evaluation in the petroleum and chemical industries. This document is applicable to the self-evaluation of the brand value of enterprises in the petroleum and chemical industries, and is also applicable to the evaluation of the brand value of enterprises by industry organizations and third-party institutions. The industry conducts brand value evaluation.

2 Normative references

The contents of the following documents constitute the essential clauses of this document through normative references in this document. For referenced documents without a date, only the version corresponding to that date applies to this document; for referenced documents without a date, the latest version (including all amendments) applies to This document. GB/T 29185 Brand Terminology

3 Terms and Definitions

The terms and definitions defined in GB/T 29185 apply to this document. 4.Brand Strength 4.1 Overview The brand strength measurement indicators of the petroleum and chemical industry include tangible factors (K1), quality factors (K2), innovation factors (K3), service factors (K4) and intangible elements (K5). The evaluation indicators and contents of each level are shown in Appendix A. 4.2 Tangible elements (K1) Evaluation indicators include but are not limited to. ---Market performance; ---Profitability. 4.3 Quality factors (K2) Evaluation indicators include but are not limited to. ---Quality level; ---Quality management; ---Quality credit. 4.4 Innovation Factors (K3) Evaluation indicators include but are not limited to. ---Innovation ability; ---Innovation achievements. ......

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Tips & Frequently Asked Questions:

Question 1: How long will the true-PDF of GB/T 31281-2025_English be delivered?

Answer: Upon your order, we will start to translate GB/T 31281-2025_English as soon as possible, and keep you informed of the progress. The lead time is typically 1 ~ 3 working days. The lengthier the document the longer the lead time.

Question 2: Can I share the purchased PDF of GB/T 31281-2025_English with my colleagues?

Answer: Yes. The purchased PDF of GB/T 31281-2025_English will be deemed to be sold to your employer/organization who actually pays for it, including your colleagues and your employer's intranet.

Question 3: Does the price include tax/VAT?

Answer: Yes. Our tax invoice, downloaded/delivered in 9 seconds, includes all tax/VAT and complies with 100+ countries' tax regulations (tax exempted in 100+ countries) -- See Avoidance of Double Taxation Agreements (DTAs): List of DTAs signed between Singapore and 100+ countries

Question 4: Do you accept my currency other than USD?

Answer: Yes. If you need your currency to be printed on the invoice, please write an email to Sales@ChineseStandard.net. In 2 working-hours, we will create a special link for you to pay in any currencies. Otherwise, follow the normal steps: Add to Cart -- Checkout -- Select your currency to pay.

Question 5: Should I purchase the latest version GB/T 31281-2025?

Answer: Yes. Unless special scenarios such as technical constraints or academic study, you should always prioritize to purchase the latest version GB/T 31281-2025 even if the enforcement date is in future. Complying with the latest version means that, by default, it also complies with all the earlier versions, technically.