GB/T 29186.4-2021 PDF EnglishUS$200.00 · In stock · Download in 9 seconds
GB/T 29186.4-2021: Evaluation of brand value elements - Part 4: Innovation elements Delivery: 9 seconds. True-PDF full-copy in English & invoice will be downloaded + auto-delivered via email. See step-by-step procedure Status: Valid
Similar standardsGB/T 29186.4-2021: Evaluation of brand value elements - Part 4: Innovation elements---This is an excerpt. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.), auto-downloaded/delivered in 9 seconds, can be purchased online: https://www.ChineseStandard.net/PDF.aspx/GBT29186.4-2021GB NATIONAL STANDARD OF THE PEOPLE’S REPUBLIC OF CHINA ICS 03.140 A 00 Replacing GB/T 31043-2014 Evaluation of brand value elements - Part 4: Innovation elements ISSUED ON: APRIL 30, 2021 IMPLEMENTED ON: NOVEMBER 01, 2021 Issued by: State Administration for Market Regulation; Standardization Administration of the People’s Republic of China. Table of ContentsForeword ... 3 Introduction ... 5 1 Scope ... 6 2 Normative references ... 6 3 Terms and definitions ... 6 4 Basic requirements ... 7 5 Evaluation index system ... 7 6 Index measurement ... 8 7 Result measurement and calculation ... 11 Appendix A (Informative) Examples of evaluation indexes of brand value innovation elements ... 13 References ... 15ForewordGB/T 29186 "Evaluation of brand value elements" is divided into 6 parts: -- Part 1: General principles; -- Part 2: Tangible elements; -- Part 3: Quality elements; -- Part 4: Innovation elements; -- Part 5: Service elements; -- Part 6: Intangible elements. This Part is Part 4 of GB/T 29186. This Part was drafted in accordance with the rules given in GB/T 1.1-2009. This Part replaces GB/T 31043-2014, “Brand value - Requirements for technology innovation evaluation”. Compared with GB/T 31043-2014, the main technical changes, except editorial changes, are as follows: a) Add "Introduction"; b) Delete the definitions of "technical innovation" and "capacity"; c) Modify the definition of "innovation"; d) Delete "purpose statement", "definition of the evaluated brand" and "requirements for evaluators" in the "general requirements". e) Modify the evaluation index system, expanding from the two aspects: innovation effectiveness and innovation capacity, to three aspects: brand innovation management capacity, brand innovation development capacity and brand innovation benefit level; modify the second-level evaluation indexes and their specific evaluation contents; f) Modify the content and structure of Appendix A; g) Modify the evaluation method of specific indexes; h) Add examples of evaluation of brand value innovation elements. This Part was proposed and managed by the National Technical Committee 532 on Brand Evaluation of Standardization Administration of China (SAC/TC 532). Evaluation of brand value elements - Part 4: Innovation elements1 ScopeThis Part of GB/T 29186 specifies the basic requirements, evaluation index system, index measurement, result measurement and calculation for the evaluation of brand value innovation elements. This Part applies to various entities to carry out evaluation of brand value elements, brand evaluation and brand management activities.2 Normative referencesThe following documents are indispensable for the application of this document. For dated references, only the dated version applies to this document. For undated references, the latest edition (including all amendments) applies to this document. GB/T 29185, Brand value - Vocabulary GB/T29186.1, Evaluation of brand value elements - Part 1: General principles GB/T 29187, Brand valuation - Requirements for monetary brand valuation (GB/T 29187-2012, ISO 10668:2010, IDT) ISO 20671:2019, Brand evaluation - Principles and fundamentals3 Terms and definitionsTerms and definitions determined by GB/T 29185, GB/T 29187, ISO 20671:2019 and the following ones are applicable to this document. 3.1 Innovation Activities of applying new or significantly improved products (services), production processes, new marketing methods, new organization methods, service models to business activities, work organization or external relations. Note: Innovation involves the complete process of R&D, design, production, management, marketing, service and market application of the subject of brand.4 Basic requirementsThe evaluation of brand value innovation elements shall be carried out in accordance with the general principles and evaluation procedures that are specified in GB/T 29186.1. When constructing the evaluation index system, obtaining the evaluation data, calculating the evaluation results, and issuing the evaluation reports, it must comply with corresponding requirements of GB/T 29186.1; the personnel implementing the evaluation shall meet the capacity requirements which are set out in GB/T 29186.1.5 Evaluation index system5.1 Overview The evaluation of brand value innovation elements can be carried out from three aspects: brand innovation management capacity, brand innovation development capacity and brand innovation benefit level. 5.2 Index system composition Refer to Figure 1 for the evaluation index system of brand value innovation elements. ......Source: Above contents are excerpted from the full-copy PDF -- translated/reviewed by: www.ChineseStandard.net / Wayne Zheng et al. 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