GB/T 29186.3-2021 PDF EnglishUS$200.00 · In stock · Download in 9 seconds
GB/T 29186.3-2021: Evaluation of brand value elements - Part 3: Quality elements Delivery: 9 seconds. True-PDF full-copy in English & invoice will be downloaded + auto-delivered via email. See step-by-step procedure Status: Valid
Similar standardsGB/T 29186.3-2021: Evaluation of brand value elements - Part 3: Quality elements---This is an excerpt. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.), auto-downloaded/delivered in 9 seconds, can be purchased online: https://www.ChineseStandard.net/PDF.aspx/GBT29186.3-2021GB NATIONAL STANDARD OF THE PEOPLE’S REPUBLIC OF CHINA ICS 03.140 A 00 Replacing GB/T 31041-2014 Evaluation of brand value elements - Part 3: Quality elements ISSUED ON: APRIL 30, 2021 IMPLEMENTED ON: NOVEMBER 01, 2021 Issued by: State Administration for Market Regulation; Standardization Administration of the People’s Republic of China. Table of ContentsForeword ... 3 1 Scope ... 5 2 Normative references ... 5 3 Terms and definitions ... 5 4 Basic requirements ... 6 5 Evaluation index system ... 6 6 Index measurement ... 7 7 Result measurement and calculation ... 13 Appendix A (Informative) Examples of evaluation indexes of brand value quality elements ... 14ForewordGB/T 29186 "Evaluation of brand value elements" is divided into 6 parts: -- Part 1: General principles; -- Part 2: Tangible elements; -- Part 3: Quality elements; -- Part 4: Innovation elements; -- Part 5: Service elements; -- Part 6: Intangible elements. This Part is Part 3 of GB/T 29186. This Part was drafted in accordance with the rules given in GB/T 1.1-2009. This Part replaces GB/T 31041-2014 "Brand value - Requirements for quality evaluation". Compared with GB/T 31041-2014, except for editorial changes, the main technical changes are as follows: a) Structural adjustment. For ease of use, the standard structure is adjusted into eight parts: scope, normative references, terms and definitions, basic requirements, evaluation index system, index measurement, result measurement and calculation, and Appendix A, to be in line with the structure of other parts of this Standard. b) Add 4 terms and definitions: "quality commitment", "quality perception", "conformity assessment" and "customer satisfaction"; c) Modify the contents of "general requirements" to "basic requirements"; d) Modify the contents of "evaluation elements" to "evaluation index system"; give the composition of the brand value quality element evaluation index system; e) Add "Index measurement"; give guidance on the names of specific measurement indexes, index descriptions, index measurement examples and possible data sources; f) Modify "evaluation method" to "result measurement and calculation"; g) Add an appendix to give examples of evaluation of brand value quality elements. Evaluation of brand value elements - Part 3: Quality elements1 ScopeThis part of GB/T 29186 specifies the basic requirements, evaluation index system, evaluation index measurement and result measurement and calculation requirements for the evaluation of brand value quality elements. This Part applies to various entities to carry out evaluation of brand value elements, brand evaluation and brand management activities.2 Normative referencesThe following documents are indispensable for the application of this document. For dated references, only the dated version applies to this document. For undated references, the latest edition (including all amendments) applies to this document. GB/T 19000, Quality management systems - Fundamentals and vocabulary GB/T 29185, Brand value - Vocabulary GB/T29186.1, Evaluation of brand value elements - Part 1: General principles ISO 20671:2019 Brand evaluation - Principles and fundamentals3 Terms and definitionsTerms and definitions determined by GB/T 19000, GB/T 29185, ISO 20671:2019 and the following ones are applicable to this document. 3.1 Quality commitment A statement by a brand entity to the extent to which the inherent characteristics of the products or services provided meet the requirements. 3.2 Quality perception Customers’ abstract and subjective evaluation of a product or service according to the use purpose and demand status of the product, by comprehensively analyzing various related information that is obtained through formal or informal channels in the market. 3.3 Conformity assessment Confirmation that the regulatory requirements which are related to products, processes, systems, personnel or institutions have been met. Note: The objects of conformity assessment include specific materials, products, installations, processes, systems, personnel or institutions that are subject to conformity assessment; products include services. [GB/T 27000-2006, definition 2.1] 3.4 Customer satisfaction The customer's perception of how well their expectations have been met. Note 1: Before the delivery of the product or service, the organization may not understand the expectations of the customer, and even the customer is also considering it. In order to achieve high customer satisfaction, it may be necessary to meet expectations that customers neither express nor usually imply or must fulfill. Note 2: Complaint is the most common expression of low satisfaction, but no complaint does not necessarily indicate that the customer is satisfied. Note 3: Even if the specified customer requirements meet the customer's wishes and are satisfied, it does not necessarily ensure that the customer is satisfied. [GB/T 19000-2016, definition 3.9.2]4 Basic requirementsWhen carrying out the evaluation of brand value quality elements, it must be carried out in accordance with the general principles and evaluation procedures that are specified in GB/T 29186.1. When constructing the evaluation index system, obtaining evaluation data, calculating evaluation results, and issuing evaluation reports, it must comply with corresponding requirements of GB/T 29186.1; the personnel implementing the evaluation shall meet the capability requirements which are set out in GB/T 29186.1.5 Evaluation index system5.1 Overview7 Result measurement and calculationThe quality element evaluation value (K) is calculated according to the three grade-1 indexes, namely quality commitment (K1), quality management capability (K2), and product and service quality (K3), according to Formula (1): Where: K – quality element evaluation value; Ki – evaluation value of the ith grade-1 index; Wi – weight of the influence of the ith grade-1 index on service elements. When the Ki index has lower-level indexes, its evaluation value is calculated according to Formula (2): Where: Ki – evaluation value of the ith grade-1 index; Kij – evaluation value of the jth grade-2 index under the ith grade-1 index; Wij – influence weight of the jth grade-2 index under the ith grade-1 index on Ki. See Appendix A for examples of evaluation indexes of brand value quality elements ......Source: Above contents are excerpted from the full-copy PDF -- translated/reviewed by: www.ChineseStandard.net / Wayne Zheng et al. Tips & Frequently Asked Questions:Question 1: How long will the true-PDF of English version of GB/T 29186.3-2021 be delivered?Answer: The full copy PDF of English version of GB/T 29186.3-2021 can be downloaded in 9 seconds, and it will also be emailed to you in 9 seconds (double mechanisms to ensure the delivery reliably), with PDF-invoice.Question 2: Can I share the purchased PDF of GB/T 29186.3-2021_English with my colleagues?Answer: Yes. The purchased PDF of GB/T 29186.3-2021_English will be deemed to be sold to your employer/organization who actually paid for it, including your colleagues and your employer's intranet.Question 3: Does the price include tax/VAT?Answer: Yes. Our tax invoice, downloaded/delivered in 9 seconds, includes all tax/VAT and complies with 100+ countries' tax regulations (tax exempted in 100+ countries) -- See Avoidance of Double Taxation Agreements (DTAs): List of DTAs signed between Singapore and 100+ countriesQuestion 4: Do you accept my currency other than USD?Answer: Yes. www.ChineseStandard.us -- GB/T 29186.3-2021 -- Click this link and select your country/currency to pay, the exact amount in your currency will be printed on the invoice. Full PDF will also be downloaded/emailed in 9 seconds.How to buy and download a true PDF of English version of GB/T 29186.3-2021?A step-by-step guide to download PDF of GB/T 29186.3-2021_EnglishStep 1: Visit website https://www.ChineseStandard.net (Pay in USD), or https://www.ChineseStandard.us (Pay in any currencies such as Euro, KRW, JPY, AUD).Step 2: Search keyword "GB/T 29186.3-2021". Step 3: Click "Add to Cart". If multiple PDFs are required, repeat steps 2 and 3 to add up to 12 PDFs to cart. Step 4: Select payment option (Via payment agents Stripe or PayPal). Step 5: Customize Tax Invoice -- Fill up your email etc. Step 6: Click "Checkout". Step 7: Make payment by credit card, PayPal, Google Pay etc. After the payment is completed and in 9 seconds, you will receive 2 emails attached with the purchased PDFs and PDF-invoice, respectively. Step 8: Optional -- Go to download PDF. Step 9: Optional -- Click Open/Download PDF to download PDFs and invoice. See screenshots for above steps: Steps 1~3 Steps 4~6 Step 7 Step 8 Step 9 |
