GB/T 29185-2021 English PDFUS$339.00 · In stock
Delivery: <= 4 days. True-PDF full-copy in English will be manually translated and delivered via email. GB/T 29185-2021: Brand - Vocabulary Status: Valid GB/T 29185: Historical versions
Basic dataStandard ID: GB/T 29185-2021 (GB/T29185-2021)Description (Translated English): Brand - Vocabulary Sector / Industry: National Standard (Recommended) Classification of Chinese Standard: A00 Word Count Estimation: 17,178 Issuing agency(ies): State Administration for Market Regulation, China National Standardization Administration GB/T 29185-2021: Brand - Vocabulary---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.Brand - Vocabulary ICS 03.140 CCSA00 National Standards of People's Republic of China Replace GB/T 29185-2012 Brand term Released on 2021-10-11 2022-02-01 implementation State Administration of Market Supervision and Administration Issued by the National Standardization Management Committee Table of contentsForeword Ⅲ Introduction Ⅳ 1 Scope 1 2 Normative references 1 3 Basic terms of brand 1 4 Brand Evaluation Terms 2 5 Brand Cultivation and Management Terminology 5 6 Other terms related to the brand 7 Reference 9 Index 10ForewordThis document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for Standardization Work Part 1.Structure and Drafting Rules of Standardization Documents" Drafting. This document replaces GB/T 29185-2012 "Brand Value Terminology", compared with GB/T 29185-2012, except for structural adjustment and editing In addition to the editorial modification, the main technical changes are as follows. a) Modified the brand, brand planning, brand positioning, brand architecture, brand equity, brand value, brand awareness, brand recognition, product The terms and definitions of brand reputation, brand loyalty, brand vision, brand concept, brand image, brand association, brand extension (see 3.1, 5.8, 5.7, 5.11, 5.1, 3.2, 4.18~4.21, 5.5, 5.9, 5.13, 5.14, 5.18,.2012 version 2.1~2.4, 2.6, 2.7, 2.9~2.14, 2.17, 2.20 and 2.21); b) Added some basic brand terms in Chapter 3 (see 3.3~3.12); c) Added some brand evaluation terms in Chapter 4 (see 4.1~4.17, 4.22~4.32); d) Added some brand cultivation and management terms in Chapter 5 (see 5.2, 5.10, 5.19~5.21); e) Added other terms related to brands in Chapter 6 (see Chapter 6); f) The brand value calculation, brand identification, and brand elements have been deleted (see 2.8, 2.18, 2.19 in the.2012 edition). Please note that some of the contents of this document may involve patents. The issuing agency of this document is not responsible for identifying patents. This document was proposed and managed by the National Brand Evaluation Standardization Technical Committee (SAC/TC532). Drafting organizations of this document. China National Institute of Standardization, China Brand Building Promotion Association, China Quality Certification Center, Guangdong Jianmei Aluminum Profile Factory (Group) Co., Ltd., Asia Electric Cable Technology Co., Ltd., Diou Furniture Group Co., Ltd., China Agricultural University, Shenzhen University, Shanghai Municipal Quality and Standardization Research Institute, Zhonghe Assets Evaluation Co., Ltd. The main drafters of this document. Wu Fang, Lu Anran, Liu Wenwen, Liu Jianhui, Li Qingsong, Huang Shoujin, Lu Juan, Liu Weili, Jia Jia, Zhu Jun, Duan Qi, Wu Xiangke, Zhou Yuhuan, Sun Jun, Zhang Ning. The previous versions of this document and the documents replaced are as follows. ---In.2012, it was first published as GB/T 29185-2012; ---This is the first revision.IntroductionIn the era of global economy, brand is one of the important assets of various organizations, and it is also a comprehensive manifestation of the country's core competitiveness. Strengthen brand building Designing and enhancing brand value is of great significance for enhancing the market competitiveness of various organizations and even the country’s international competitiveness. However, brand building There is a lack of a unified language of communication between the participants of the event. Therefore, this document provides companies and various organizations with brand, brand evaluation, product The terminology related to brand management is expected to provide a standardized and consistent communication language for all relevant parties and participants in brand building activities, so as to promote The efficiency of brand building is improved. Brand term1 ScopeThis document defines basic brand terms, brand evaluation terms, brand cultivation and management terms, and other terms related to brands. This document is suitable for organizing brand evaluation, brand cultivation and management, and other brand-related activities.2 Normative referencesThere are no normative references in this document.3 Basic brand terminology3.1 Brand Intangible assets, including but not limited to names, terms, symbols, images, logos, designs, or combinations thereof, used to distinguish products, services and/or real Body, or both, can form unique impressions and associations in the consciousness of stakeholders (6.4), thereby generating economic benefits (value). [Source. GB/T 39654-2020, 3.1] 3.2 Brand value The value of the brand as an asset of the entity. [Source. GB/T 39654-2020, 3.8] 3.3 Category The market, economic or social segmentation of branded goods or services. [Source. GB/T 39654-2020, 3.1.3] 3.4 Subjectofbrand The object to which the brand is attached. Note. The main body of the brand includes corporate brand, product brand, regional brand, etc. [Source. GB/T 36680-2018, 3.1] 3.5 Regionalbrand Intangible assets related to regional history, culture, and economy, used to distinguish regional products, services, and/or entities, or both, can be used in Unique impressions and associations are formed in the consciousness of stakeholders, thereby generating economic and/or social value. 3.6 Regional industrial cluster regionalalindustrialcluster Areas with clear geographical boundaries, prominent leading industries, and relatively concentrated industries or enterprises, and intensive use of resources. 3.7 Geographical indications; GI Produced in a specific area, the quality, reputation or other characteristics essentially depend on the natural and human factors of the place of production. ......Tips & Frequently Asked Questions:Question 1: How long will the true-PDF of GB/T 29185-2021_English be delivered?Answer: Upon your order, we will start to translate GB/T 29185-2021_English as soon as possible, and keep you informed of the progress. 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Otherwise, follow the normal steps: Add to Cart -- Checkout -- Select your currency to pay.Question 5: Should I purchase the latest version GB/T 29185-2021?Answer: Yes. Unless special scenarios such as technical constraints or academic study, you should always prioritize to purchase the latest version GB/T 29185-2021 even if the enforcement date is in future. Complying with the latest version means that, by default, it also complies with all the earlier versions, technically. |
