GB/T 26316-2023 English PDF

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GB/T 26316-2023: Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements
Status: Valid

GB/T 26316: Historical versions

Standard ID	USD	BUY PDF	Lead-Days	Standard Title (Description)	Status
GB/T 26316-2023	1194	Add to Cart	8 days	Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements	Valid
GB/T 26316-2010	1119	Add to Cart	5 days	market, opinion and social research -- Service requirement	Obsolete

Similar standards

GB/T 40094.1   GB/T 40094.3   GB/T 37401   GB/T 26315   GB/T 26315   

Basic data

Standard ID: GB/T 26316-2023 (GB/T26316-2023)
Description (Translated English): Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements
Sector / Industry: National Standard (Recommended)
Classification of Chinese Standard: A10
Classification of International Standard: 03.100.20
Word Count Estimation: 66,657
Date of Issue: 2023-12-28
Date of Implementation: 2023-12-28
Older Standard (superseded by this standard): GB/T 26316-2010
Issuing agency(ies): State Administration for Market Regulation, China National Standardization Administration

GB/T 26316-2023: Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements

---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
ICS 03:100:20 CCSA10 National Standards of People's Republic of China Replace GB/T 26316-2010 Market, public opinion and social research (including insights and Data Analytics) Terminology and Service Requirements (ISO 20252:2019,IDT) Published on 2023-12-28 Implemented on 2023-12-28 State Administration for Market Regulation Released by the National Standardization Administration Committee

Table of contents

Preface III Introduction IV 1 Scope 1 2 Normative references 1 3 Terms and Definitions 1 4 Core requirements for market, public opinion and social surveys11 4:1 Core Framework 11 4:1:1 Statement of suitability11 4:1:2 Confidentiality of research projects12 4:1:3 Document and records management13 4:2 Personnel and basic responsibilities14 4:2:1 Responsibilities of people and organizations14 4:2:2 People---Performance Management 14 4:3 Information Security 15 4:3:1 Information Security Risk Framework 15 4:3:2 Information processing 15 4:3:3 Information security control 15 4:3:4 Information security training and awareness 15 4:4 Subcontracting services15 4:4:1 Basic requirements 15 4:4:2 Subcontracting of projects 16 4:5 Research project planning, delivery and reporting16 4:5:1 Basic requirements 16 4:5:2 Customer relationship management16 4:5:3 Other responses to research projects, work requirements or provision of services17 4:5:4 Deliverables to Customer19 4:6 Management review and improvement 20 4:6:1 Enter 20 4:6:2 Output 21 4:7 Internal audit21 4:8 Legal requirements 21 Appendix A (Normative) Sampling (including accessible sample library) 22 Appendix B (Normative) Field Work 32 Appendix C (Normative) Field Observation 39 Appendix D (Normative) Digital Observation 41 Appendix E (normative) Self-administered questionnaire 45 Appendix F (Normative) Data Management and Processing 48 Reference 53 Index 54

Foreword

This document complies with the provisions of GB/T 1:1-2020 "Standardization Work Guidelines Part 1: Structure and Drafting Rules of Standardization Documents" Drafting: This document replaces GB/T 26316:1-2010 "Market, Public Opinion and Social Survey Service Requirements" and is consistent with GB/T 26316:1-2010 In addition to structural adjustments and editorial changes, the main technical changes are as follows: a) This document has re-changed, added or deleted the original technical content (see each chapter); b) Added a chapter on terminology, with a total of 109 terms (see Chapter 3); c) Chapter 4 has been changed, changing "Quality Management System Requirements" to "Core Requirements" (see Chapter 4); d) Some technical content has been added to reflect new or improved research practices (see Appendix A~Appendix D): This document is equivalent to ISO 20252:2019 "Market, Public Opinion and Social Survey (Including Insights and Data Analysis) Terminology and Service Requirements" beg": This document has made the following minimal editorial changes: a) Added the sources of some terms (see 3:2, 3:41, 3:70, 3:78, 3:86, 3:99, 3:104) and notes (see 3:92); b) The error in ISO 20252:2019 has been changed, and the "respondent" entry number in the definition of 3:1 "Accessible Sample Library" has been changed from 3:64 Change to 3:62; Please note that some content in this document may be subject to patents: The publisher of this document assumes no responsibility for identifying patents: This document is proposed and coordinated by the National Market, Public Opinion and Social Survey Standardization Technical Committee (SAC/TC320): This document was drafted by: China National Institute of Standardization, CCTV Market Research Co:, Ltd:, Ipsos (China) Consulting Co:, Ltd:, China Food, Nutrition and Health Research Institute, Hangzhou Field Economic Information Consulting Co:, Ltd: The main drafters of this document: Feng Wei, Tian Zhi, Li Jinghua, Guo Fei, Liu Bo, Fu Xiaodong, Shen Yanfen, Xu Yingcheng, Hua Chunxiang, Wu Qian, and Li Ying: The previous versions of this document and the documents it replaces are as follows: ---First published as GB/T 26316-2010 in:2010; ---This is the first revision:

Introduction

The International Organization for Standardization formulates international standards for market, public opinion and social surveys (hereinafter referred to as "surveys"), aiming to promote the formation of an applicable Globally consistent industry standards for different countries and regional markets: We transform international standards into national standards in order to coordinate with global research The industry follows the same standard system to promote the continuous improvement of service quality in the research industry: As ISO 20252:2019 comprehensively adjusts the technology and structure of the original standard, this document has also changed significantly compared with the previous version: change: A new chapter on terminology is added; Chapter 4 proposes the core framework requirements for research business, namely the Statement of Applicability (SoA); 6 new specifications are added The sexual appendix is a globally recognized specific requirement for research methods, and service providers need to adjust their research behavior in accordance with the corresponding appendix requirements: For any certification of a service provider complying with the requirements of this document, the requirements of Chapter 4 will need to be used as a mandatory framework and at least Meet the requirements of an appendix: Any certification statement needs to clearly indicate which appendix(s) of this document complies with the requirements: Regardless of whether the research project is performed in-house or outsourced, the service provider is responsible for ensuring that the final research activity complies with the requirements of this document: Therefore, the Statement of Applicability (SoA) given in accordance with the requirements of Chapter 4 needs to reflect the applicable scope and boundaries of this document, including appropriate management Appendix corresponding to the process to comply with the requirements of this document: Market, public opinion and social research (including insights and Data Analytics) Terminology and Service Requirements

1 Scope

This document is for service providers who conduct market, public opinion and social surveys (including insights and data analysis) (hereinafter referred to as "service providers"): "provider") establishes terminology and service requirements: Non-market research activities, such as direct marketing, are not included in the scope of this document:

2 Normative reference documents

This document has no normative references:

3 Terms and definitions

The following terms and definitions apply to this document: 3:1 Accessible sample library accesspanel A sample (3:86) pool composed of potential respondents (3:62), who stated that they could cooperate with future data collection work: Note: Excludes fixed sample databases for continuous surveys (such as TV ratings sample groups) and re-contactable databases (agreeing to accept follow-up interviews): 3:2 Accuracy How close the estimate is to the corresponding parameter value: [Source: GB/T 26315-2010,5:2:30] 3:3 Sample library active memberactivepanel In the last 12 months, sample database members (3:61) were invited to participate in at least one research project, or updated their background information, or registered to participate Access to the sample library (3:1): 3:4 ad display adimpression Advertising displays on the device: 3:5 Algorithm A process or rule followed in calculating or solving other problems: 3:6 anonymize Deletion, obfuscation, aggregation or change of identification in order to prevent the identification of personal information associated with the original data: 3:7 evaluateappraisal The process of monitoring the ability of an individual or group to perform work: ......

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