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Delivery: <= 6 days. True-PDF full-copy in English will be manually translated and delivered via email. GB/T 26315-2025: Market, opinion and social research - Vocabulary Status: Valid GB/T 26315: Historical versions
Basic dataStandard ID: GB/T 26315-2025 (GB/T26315-2025)Description (Translated English): Market, opinion and social research - Vocabulary Sector / Industry: National Standard (Recommended) Classification of Chinese Standard: A10 Classification of International Standard: 03.100.20 Word Count Estimation: 38,376 Date of Issue: 2025-05-30 Date of Implementation: 2025-05-30 Older Standard (superseded by this standard): GB/T 26315-2010 Issuing agency(ies): State Administration for Market Regulation, China National Standardization Administration GB/T 26315-2025: Market, opinion and social research - Vocabulary---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.ICS 03.100.20 CCSA10 National Standard of the People's Republic of China Replace GB/T 26315-2010 Market, opinion and social research terms Released on 2025-05-30 2025-05-30 Implementation State Administration for Market Regulation The National Standardization Administration issued Table of contentsPreface III 1 Scope 1 2 Normative references 1 3 General Concepts 1 4 Investigation launched 4 5 Survey Design 5 6 Data Collection12 7 Data Processing 16 8 Investigation Report 18 Reference 20 Index 21ForewordThis document is in accordance with the provisions of GB/T 1.1-2020 "Guidelines for standardization work Part 1.Structure and drafting rules for standardization documents" Drafting. This document replaces GB/T 26315-2010 "Terms of Market, Public Opinion and Social Surveys". In addition to structural adjustments and editorial changes, the main technical changes are as follows. a) Change the term “survey” to “research/investigation/survey”, “secondary information” to “secondary data/secondary information”, and “intercept "Investigation" was changed to "Interception of access", "Internet investigation" was changed to "Network investigation", and "PPS sampling" was changed to "PPS sampling/with Probability proportional to size sampling”, “filtering questions” changed to “filtering questions”, and “interview guide” changed to “discussion outline/interview guide”. "South", "bias" is changed to "bias/bias" (see 3.1, 3.19, 5.1.13, 5.1.15, 5.1.23, 5.2.26, 5.3.5, 5.3.9, 5.4, 7.19, see 3.1, 3.16, 5.1.10, 5.1.12, 5.1.20, 5.2.20, 5.3.5, 5.3.9, 5.4, 7.11 of the.2010 edition); b) Changed "quantitative research", "qualitative research", "survey service provider", "subcontractor", "field staff", "confidentiality", "target population" "Questionnaire survey", "In-depth interview", "Focus group interview", "Second-hand data", "Intercept survey", "Mystery shopper survey", "Individual", "Sampling frame”, “sample”, “regional sampling”, “accuracy”, “questionnaire”, “filtering questions”, “reliability”, “validity”, “interview guide”, “interviewer”, “host” "person", "booker", "record", "survey round", "trial visit", "reward", "original record", "review", "coding", "data entry", "weighting", "bias" Definition of "dependence" (see 3.2, 3.3, 3.4, 3.16, 3.18, 3.22, 4.7, 5.1.6, 5.1.7, 5.1.8, 5.1.13, 5.1.15, 5.1.24, 5.2.2, 5.2.5, 5.2.6, 5.2.32, 5.2.36, 5.3.1, 5.3.9, 5.3.14, 5.3.15, 5.4, 3.18, 6.2, 6.3, 6.7, 6.10, 6.12, 6.34, 6.8, 6.36, 7.1, 7.4, 7.17, 7.19, see 3.2, 3.3, 3.9, 3.13, 3.15, 3.16, 3.17, 4.4.4,.2010 edition 5.1.6、5.1.7、5.1.8、5.1.10、5.1.12、5.1.21、5.2.2、5.2.5、5.2.6、5.2.26、5.2.30、5.3.1、5.3.9、5.3.13、 5.3.14, 5.4, 6.2, 6.3, 6.4, 6.8, 6.9, 6.11, 6.20, 6.21, 6.24, 7.1, 7.3, 7.8, 7.11); c) Deleted the words “independent research”, “commissioned research”, “funded research”, “self-helper”, “quality management”, “operationalization”, “implementation process evaluation”, “review”, etc. The terms and definitions of "core standard", "open coding", "axial coding", "selective coding" and "public microdata file" (see 2010 version 3.4, 3.5, 3.6, 3.8, 3.18, 4.4.3, 6.22, 6.25, 7.13, 7.14, 7.15, 8.13); d) Added “third party”, “digital analysis”, “network analysis”, “social media”, “traces”, “emotions”, “vulnerable groups”, and “dishonest respondents” "Information security", "Quality inspection", "Sample provider", "Text analysis", "Field observation research", "Observational research", "Personal data" "Sample pool members", "Active sample pool members", "Random respondents", "Unique visitors", "Background information", "Index", "Open questions" Grouping”, “Data Recording”, “Anonymous”, “Consent”, “Confirm Exit”, “Passive Data Collection”, “Pre-screening”, “Data Collection Tools”, “Equipment "Logo", "digital device", "digital fingerprint", "flattering", "no response", "participation rate", "completion rate", "internal review", "evaluation", "data cleanup" terms such as “data processing”, “data editing”, “data manipulation”, “de-duplication”, “derived data”, “duplicate data”, “exclusion requirements”, and “validation”. and definitions (see 3.5, 3.7, 3.8, 3.9, 3.10, 3.11, 3.12, 3.20, 3.21, 3.23, 4.12, 5.1.10, 5.1.11, 5.1.12, 5.2.11, 5.2.13, 5.2.14, 5.2.15, 5.2.16, 5.2.17, 5.2.37, 5.3.10, 6.9, 6.13, 6.14, 6.15, 6.16, 6.17, 6.18, 6.19, 6.20, 6.21, 6.28, 6.30, 6.32, 6.33, 6.38, 6.43, 7.5, 7.6, 7.7, 7.8, 7.9, 7.10, 7.11, 7.12). Please note that some of the contents of this document may involve patents. The issuing organization of this document does not assume the responsibility for identifying patents. This document is proposed and coordinated by the National Technical Committee for Standardization of Market, Public Opinion and Social Surveys (SAC/TC320). This document was drafted by. China National Institute of Standardization, Ipsos (China) Consulting Co., Ltd., Shanghai Dibo Data Co., Ltd., China Quality Management Co., Ltd. Quality Association, Shaoxing Micang Digital Technology Co., Ltd., Shandong Biaozhi Standard Information Technology Co., Ltd., and Beijing University of Posts and Telecommunications. The main drafters of this document are. Feng Wei, Tian Zhi, Liu Bo, Zou Lu, Li Lingling, Wang Chao, Zhang Shuwu, Zhang Ning, Wu Fang, Duan Qi, Hua Chunxiang. The previous versions of this document and the documents it replaces are as follows. ---First published in.2010 as GB/T 26315-2010; ---This is the first revision. Market, opinion and social research terms1 ScopeThis document defines terms and definitions commonly used in market, opinion and social research. This document is applicable to organizations and personnel engaged in market, public opinion and social survey services to carry out related work.2 Normative referencesThis document has no normative references.3 General Concepts3.1 Research Research Research The process of collecting, organizing, analyzing and presenting information based on specific purposes and in accordance with certain standards. Note. Research is also called "insight" or "study" in practical applications. Compared with survey, research also includes the analysis process. 3.2 Quantitative research Describe and explain the observed results in numerical form, such as using questionnaires (5.3.1), opinion polls, market surveys and experimental research. Research and other research techniques. Note. Also known as quantitative research. [Source. GB/T 26316-2023, 3.73, modified] 3.3 Qualitative research Through focus group discussions (5.1.8), in-depth interviews (5.1.7), discourse analysis and qualitative observation research methods, motivation, Analyze thinking patterns, opinions, attitudes, evaluations or behaviors. Note. Also known as qualitative research. [Source. GB/T 26316-2023, 3.72, modified] 3.4 Service Provider serviceprovider Conduct all or part of a project in the field of market, public opinion and social research using statistical data and/or social science methods and techniques organization. Note 1.These organizations include. private research institutions, academic institutions and universities, corporate research departments, local governments, official statistical agencies or individual researchers. Members, etc. Note 2.The survey and research project includes some research tasks within the overall project. [Source. GB/T 26316-2023, 3.92, modified] ......Tips & Frequently Asked Questions:Question 1: How long will the true-PDF of GB/T 26315-2025_English be delivered?Answer: Upon your order, we will start to translate GB/T 26315-2025_English as soon as possible, and keep you informed of the progress. The lead time is typically 4 ~ 6 working days. The lengthier the document the longer the lead time.Question 2: Can I share the purchased PDF of GB/T 26315-2025_English with my colleagues?Answer: Yes. 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