GB/T 39869-2021 English PDF

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GB/T 39869-2021: Brand evaluation - Tourist destination
Status: Valid

Standard ID	USD	BUY PDF	Lead-Days	Standard Title (Description)	Status
GB/T 39869-2021	259	Add to Cart	3 days	Brand evaluation - Tourist destination	Valid

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Basic data

Standard ID: GB/T 39869-2021 (GB/T39869-2021)
Description (Translated English): Brand evaluation - Tourist destination
Sector / Industry: National Standard (Recommended)
Classification of Chinese Standard: A00
Word Count Estimation: 14,199
Issuing agency(ies): State Administration for Market Regulation, China National Standardization Administration

GB/T 39869-2021: Brand evaluation - Tourist destination

---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Brand evaluation - Tourist destination ICS 03.140 A00 National Standards of People's Republic of China Brand evaluation travel destination Released on 2021-03-09 2021-10-01 implementation State Administration of Market Supervision and Administration Issued by the National Standardization Management Committee

Foreword

This standard was drafted in accordance with the rules given in GB/T 1.1-2009. This standard was proposed and managed by the National Brand Evaluation Standardization Technical Committee (SAC/TC532). Drafting organizations of this standard. China Brand Building Promotion Association, Anhui Quality Brand Promotion Association, Anhui Quality and Standardization Research Institute, North China University of Technology, Zhongtongcheng Assets Appraisal Co., Ltd., Tianzhu Mountain Scenic Area Management Committee, Huangshan Tourism Development Co., Ltd., Shucheng Wanfo Lake Tourism Management Industry Co., Ltd., Chuzhou Langya Mountain Scenic Area Management Committee, Anhui Quality Certification Consulting Center. The main drafters of this standard. Lv Anran, Liu Xinde, Geng Tianlin, Zhou Yun, Zhang Shufan, Gong Xiaoyan, Zhao Jingbin, Wang Ran, Wang Qiuhui, Zhang Wenqiu, Li Xiaowan, Rao Xuan. Brand evaluation travel destination

1 Scope

This standard specifies the terms and definitions for brand evaluation of tourist destinations, brand value measurement models, brand strength measurement indicators, brand price Value calculation process and report. This standard applies to brand evaluation of tourist destinations, and can also be used as a basis for brand evaluation of enterprises by industry organizations and third parties.

2 Normative references

The following documents are indispensable for the application of this document. For dated reference documents, only the dated version applies to this article Pieces. For undated reference documents, the latest version (including all amendments) is applicable to this document. GB/T 16766 Basic Terminology in Tourism GB/T 29187 Brand Evaluation Brand Value Evaluation Requirements GB/T 29188 Brand Evaluation Multi-period Excess Income Method GB/T 31284 Brand Value Evaluation Tourism Industry

3 Terms and definitions

The following terms and definitions defined in GB/T 16766, GB/T 29187, GB/T 29188 and GB/T 31284 apply to this article Pieces. For ease of use, some terms and definitions in the above-mentioned standards are repeatedly listed below. 3.1 Tourist destination A tourist complex that can attract a certain number of tourists, has a larger space and more complete reception facilities. [GB/T 16766-2017, definition 9.6] 3.2 Touristrevenue All travel expenses paid by tourists (overseas tourists and domestic tourists) during the travel process. Including international tourism (foreign exchange) income and domestic Tourism income.

4 Brand value calculation model

4.1 Income method model The income method is a method of measuring and calculating by referring to the present value of the economic benefits expected by the brand. The brand value of tourism destinations based on the income method is calculated according to formula (1). VB= FBC (1) ......

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