GB/T 36680-2018 English PDF

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GB/T 36680-2018: Brand -- Classification
Status: Valid

Standard ID	USD	BUY PDF	Lead-Days	Standard Title (Description)	Status
GB/T 36680-2018	359	Add to Cart	4 days	Brand -- Classification	Valid

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Basic data

Standard ID: GB/T 36680-2018 (GB/T36680-2018)
Description (Translated English): Brand -- Classification
Sector / Industry: National Standard (Recommended)
Classification of Chinese Standard: A00
Classification of International Standard: 03.080
Word Count Estimation: 18,141
Date of Issue: 2018-09-17
Date of Implementation: 2019-04-01
Issuing agency(ies): State Administration for Market Regulation, China National Standardization Administration

GB/T 36680-2018: Brand -- Classification

---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.
Brand - Classification ICS 03.080 A00 National Standards of People's Republic of China Brand category Published on.2018-09-17 Implementation of.2019-04-01 State market supervision and administration China National Standardization Administration issued

Content

Foreword I 1 Scope 1 2 Normative references 1 3 Terms and Definitions 1 4 Classification Principle 1 5 coding method and code structure 1 6 by subject classification and code table 2 7 by industry classification and code table 2 Appendix A (informative appendix) Brand by industry classification and GB/T 4754-2017 comparison table 10

Foreword

This standard was drafted in accordance with the rules given in GB/T 1.1-2009. This standard is proposed and managed by the National Brand Evaluation Standardization Technical Committee (SAC/TC532). This standard was drafted. Shanghai Quality and Standardization Research Institute, China Brand Construction Promotion Association, China National Institute of Standardization, Shenzhen Municipal Standard Quasi-Technology Institute. The main drafters of this standard. Dai Yuxin, Jia Jia, Wu Fang, Lu Anran, Yuan Meng, Kang Jian, Zhang Zhengmin, Shi Nian, Zhou Peng, Duan Qi, Wang Qianqian, Wang Wei, Yang Zhihua. Brand category

1 Scope

This standard specifies the classification principle, coding method and code structure of the brand, classification by category and code table, classification by industry and code table. This standard applies to all brand related activities.

2 Normative references

The following documents are indispensable for the application of this document. For dated references, only dated versions apply to this article. Pieces. For undated references, the latest edition (including all amendments) applies to this document. GB/T 4754-2017 National Economic Industry Classification

3 Terms and definitions

The following terms and definitions apply to this document. 3.1 Brand subject The object to which the brand is attached. Note. The brand main body includes corporate brand, product brand, regional brand and so on.

4 Classification principles

4.1 Scientific Drawing on the relevant classification system, following the theoretical basis and practical support of the classification method, according to the brand value evaluation method, brand strategy and product The similarity of brand marketing is classified. 4.2 Systematic The brand classification system is established according to the main body and the industry, and the classification is clear and reasonable. 4.3 Practicality The classification structure is simple and well-defined, and it is appropriate to take into account differences in industry attributes and key industries, and has strong operability.

5 coding method and code structure

5.1 Encoding method Divided into one level by subject classification, the code is represented by a Roman numeral. Divided into categories, categories, and sub-categories by industry classification. The code consists of a Latin alphabet and four Arabic numerals. The first Latin The letters indicate the categories, that is, A, B, and F indicate different categories, and the second and third Arabic numerals indicate large categories, that is, with 01, 02, Different major categories, the fourth and fifth digits represent subclasses, that is, 0101, 0102, which respectively represent different subclasses. ......

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