GB/T 36678-2018 English PDFUS$199.00 ยท In stock
Delivery: <= 3 days. True-PDF full-copy in English will be manually translated and delivered via email. GB/T 36678-2018: Regional brand evaluation -- Geographical indications Status: Valid
Basic dataStandard ID: GB/T 36678-2018 (GB/T36678-2018)Description (Translated English): Regional brand evaluation -- Geographical indications Sector / Industry: National Standard (Recommended) Classification of Chinese Standard: A00 Classification of International Standard: 03.080 Word Count Estimation: 10,155 Date of Issue: 2018-09-17 Date of Implementation: 2019-04-01 Issuing agency(ies): State Administration for Market Regulation, China National Standardization Administration GB/T 36678-2018: Regional brand evaluation -- Geographical indications---This is a DRAFT version for illustration, not a final translation. Full copy of true-PDF in English version (including equations, symbols, images, flow-chart, tables, and figures etc.) will be manually/carefully translated upon your order.(Regional brand value evaluation GI products) ICS 03.080 A00 National Standards of People's Republic of China Regional brand value evaluation GI products Published on.2018-09-17 Implementation of.2019-04-01 State market supervision and administration China National Standardization Administration issued ForewordThis standard was drafted in accordance with the rules given in GB/T 1.1-2009. This standard is proposed and managed by the National Brand Evaluation Standardization Technical Committee (SAC/TC532). This standard was drafted. China Brand Construction Promotion Association, National Food Quality and Safety Supervision and Inspection Center, Zhongtongcheng Assets Evaluation Co., Ltd. Division, Beijing Food Safety Monitoring and Risk Assessment Center. The main drafters of this standard. Wu Jinsheng, Qi Jianqiang, Yuan Huang, Mu Tongna, Zheng Zhishen, Ma Jiao, Zhu Lihong, Lu Anran, Pan Yu, Wang Wei, Wu Yantao.IntroductionGeographical indications are an internationally accepted intellectual property rights stipulated by the WTO. Geographical indication products are inherited by national geography, history and humanities. The material carrier is a product named from a specific geographical area and named after the geographical name. It is a representative of good quality. As a typical regional brand, the GI product brand helps to enhance the visibility and reputation of the geographical indication product area. We will give play to the cohesiveness and centripetal force of regional-related industrial clusters, promote regional economic quality improvement and efficiency, and actively promote national competitiveness. Carry out regional brand value evaluation of GI products to cultivate a number of geographical indications with high reputation and competitiveness at home and abroad. A well-known brand of products, giving full play to the important role of geographical indication products in precisely helping the poor, enriching the people and strengthening the county, and serving foreign trade, promoting geography It is of great significance for the regional brand of Zhi products to go to the international market. This standard establishes a measurement model based on the premium method in ISO 10668, focusing on the investigation and determining the gross profit margin indicator in calculating the brand excess. The important role of the income process is to form a premium method based on the gross profit rate indicator. This is the ISO 10668 premium method. The important inheritance, development and improvement provide an objective assessment of the impact of the GI product protection system on the product brand value enhancement. Metrics. The brand strength index system in this standard focuses on product characteristics, industry composition, regional distribution, industry ranking, and management effectiveness. Use horizontal comparison and longitudinal analysis to verify the rationality of brand strength indicator setting and weight assignment, and accurately reflect geographical indications. The value of intangible assets between products, industry, consumers and government provides a scientific indicator. This standard uses expert research, field research, measurement and verification, test evaluation and other forms to determine the measurement model and brand strength in the standard. The content of the indicator system, and through the practice, verification, calibration, modification, re-practice and other work processes to continuously improve the existing standard content, The period maximizes the objective value measurement results. Regional brand value evaluation GI products1 ScopeThis standard stipulates the correlation between the calculation model, measurement index and measurement process of the regional brand value evaluation of geographical indication products. Claim. This standard applies to the regional brand value evaluation of geographical indication products.2 Normative referencesThe following documents are indispensable for the application of this document. For dated references, only dated versions apply to this article. Pieces. For undated references, the latest edition (including all amendments) applies to this document. GB/T 29185 brand value term GB/T 29186 brand value elements GB/T 29187 brand evaluation brand value evaluation requirements3 Terms and definitionsThe following terms and definitions as defined in GB/T 29185, GB/T 29186, and GB/T 29187 apply to this document. 3.1 Geographical indication products geographicalalindications; GI Produced from a particular territory, the quality, reputation or other characteristics of which are essentially dependent on the natural and human factors of the place of origin, The core approves products named after geographical names. Note. This definition is rewritten from Article 22, paragraph 1, of the Agreement on Trade-Related Aspects of Intellectual Property Rights. 3.2 GI product area GIregion The scope of protection of geographical indication products approved by the National Geographical Indications Product Administration. 3.3 General product genericproduct; GP Non-geographical mark protection products of the same category, with the same, similar or similar function as the GI products being evaluated. 3.4 Gross profit rate; GPR The difference between the sales revenue and cost of a GI product and the percentage of sales revenue. 3.5 Excess gross profit margin excessgrossprofitrate; EGPR The difference between the gross profit margin of GI products and the gross profit margin of general products. 3.6 Unit excess return excessprofit; EP The product of the excess gross profit margin of a geographical indication product and its average selling unit price. ......Tips & Frequently Asked Questions:Question 1: How long will the true-PDF of GB/T 36678-2018_English be delivered?Answer: Upon your order, we will start to translate GB/T 36678-2018_English as soon as possible, and keep you informed of the progress. 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